ZBRA
Zebra Technologies Corporation Technology - Communication Equipment Investor Relations →
Zebra Technologies Corporation (ZBRA) closed at $203.62 as of 2026-03-20, trading 30.6% below its 200-week moving average of $293.39. This places ZBRA in the extreme value zone. The stock moved further from the line this week, up from -31.1% last week. With a 14-week RSI of 29, ZBRA is in oversold territory.
Trading volume is running at 1.5x of its 14-week average, which is in the normal range. The balance between buying and selling volume (1.26 ratio) is neutral — neither side is clearly dominating.
Over the past 1757 weeks of data, ZBRA has crossed below its 200-week moving average 23 times. On average, these episodes lasted 21 weeks. Historically, investors who bought ZBRA at the start of these episodes saw an average one-year return of +43.8%.
With a market cap of $10.3 billion, ZBRA is a large-cap stock. The company generates a free cash flow yield of 6.4%, which is healthy. Return on equity stands at 11.7%. The stock trades at 2.8x book value.
Over the past 33.2 years, a hypothetical investment of $100 in ZBRA would have grown to $3778, compared to $2683 for the S&P 500. That represents an annualized return of 11.5% vs 10.4% for the index — confirming ZBRA as a market-beating investment and the kind of quality company where buying during 200-week moving average touches has historically been rewarded.
Free cash flow has been volatile over the past several years, making the quality of earnings harder to assess.
Business Health
Annual financials — how the underlying business has performed over the past several years.
Cash Flow Free cash flow & net income ($M)
Revenue Annual revenue ($M) — business growth proxy
Total Debt Balance sheet debt ($M)
ROIC Return on invested capital (%)
FCF Yield Free cash flow / market cap (%) — Yartseva signal
Gross Margin Pricing power & competitive moat (%)
Shares Outstanding Buybacks vs dilution (millions)
Growth of $100: ZBRA vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After ZBRA Crosses Below the Line?
Across 23 historical episodes, buying ZBRA when it crossed below its 200-week moving average produced an average return of +40.3% after 12 months (median +43.0%), compared to +17.9% for the S&P 500 over the same periods. 68% of those episodes were profitable after one year. After 24 months, the average return was +60.6% vs +34.7% for the index.
Each line shows $100 invested at the moment ZBRA crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
ZBRA has crossed below its 200-week MA 23 times with an average 1-year return of +43.8% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Jul 1992 | Sep 1992 | 7 | 18.3% | +113.0% | +5211.8% |
| Sep 1992 | Oct 1992 | 5 | 13.4% | +141.4% | +5135.9% |
| Apr 1994 | May 1994 | 4 | 8.0% | +77.1% | +3390.6% |
| Jun 1996 | Sep 1996 | 11 | 19.5% | +48.7% | +2190.7% |
| Feb 1997 | Mar 1997 | 2 | 4.0% | +31.5% | +1959.1% |
| Mar 1997 | May 1997 | 5 | 7.9% | +63.2% | +1913.8% |
| Dec 1998 | Dec 1998 | 3 | 3.0% | +100.4% | +1532.6% |
| Feb 1999 | Apr 1999 | 9 | 18.7% | +126.5% | +1490.1% |
| Mar 2001 | Apr 2001 | 4 | 10.5% | +43.5% | +1045.4% |
| Sep 2001 | Oct 2001 | 3 | 10.6% | +38.3% | +1104.1% |
| Aug 2005 | Sep 2005 | 7 | 5.9% | -12.4% | +446.3% |
| Oct 2005 | Oct 2005 | 1 | 1.1% | -1.5% | +440.8% |
| Apr 2006 | Aug 2010 | 227 | 54.0% | +2.8% | +413.0% |
| Sep 2011 | Sep 2011 | 1 | 3.1% | +32.9% | +602.9% |
| Jan 2016 | Feb 2016 | 8 | 9.6% | +45.1% | +243.7% |
| Apr 2016 | Aug 2016 | 15 | 26.8% | +50.7% | +225.5% |
| Sep 2016 | Sep 2016 | 1 | 0.5% | +50.9% | +208.0% |
| Oct 2016 | Nov 2016 | 5 | 6.8% | +68.9% | +213.2% |
| Jun 2022 | Jul 2022 | 7 | 11.2% | -10.1% | -33.3% |
| Aug 2022 | Sep 2024 | 109 | 42.4% | -17.2% | -38.0% |
| Oct 2024 | Oct 2024 | 1 | 0.8% | -14.2% | -43.5% |
| Feb 2025 | Jul 2025 | 22 | 36.2% | -16.9% | -36.0% |
| Aug 2025 | Ongoing | 33+ | 31.0% | Ongoing | -35.9% |
| Average | 21 | — | +43.8% | — |
Frequently Asked Questions
Is ZBRA below its 200-week moving average?
Yes. As of 2026-03-20, Zebra Technologies Corporation (ZBRA) is trading 30.6% below its 200-week moving average of $293.39. The current price is $203.62.
What is ZBRA's 200-week moving average price?
Zebra Technologies Corporation's 200-week moving average is $293.39 as of 2026-03-20. This is the average weekly closing price over roughly the last 4 years, and it acts as a long-term trend line. When a stock drops below this level, it can signal that the price has fallen far enough from the long-term trend to attract value-oriented investors.
What happens when ZBRA drops below its 200-week moving average?
ZBRA has crossed below its 200-week moving average 23 times in our data. On average, buying at that moment produced a one-year return of +43.8%. These dips have historically been decent entry points. These episodes lasted 21 weeks on average.
Is ZBRA a good value right now?
Here's what our data says about ZBRA as of 2026-03-20: The stock is below its 200-week moving average, which is the starting point for our analysis. The 14-week RSI is 29 (oversold). Free cash flow yield is 6.4%. Return on equity is 11.7%. Price-to-book is 2.8x. This is not a buy or sell recommendation — always do your own research.
How does ZBRA compare to the S&P 500?
Over the past 33.2 years, $100 invested in ZBRA would have grown to $3778, compared to $2683 for the S&P 500. That's 11.5% annualized vs 10.4% for the index. ZBRA has outperformed the broader market over this period.
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of week of 2026-03-20