WSM
Williams-Sonoma Inc. Consumer Discretionary - Home Furnishings Investor Relations →
Williams-Sonoma Inc. (WSM) closed at $220.67 as of 2026-02-02, trading 87.3% above its 200-week moving average of $117.82. The stock moved further from the line this week, up from 74.8% last week. The 14-week RSI sits at 66, indicating neutral momentum.
Over the past 2174 weeks of data, WSM has crossed below its 200-week moving average 22 times. On average, these episodes lasted 24 weeks. Historically, investors who bought WSM at the start of these episodes saw an average one-year return of +37.1%.
With a market cap of $26.3 billion, WSM is a large-cap stock. The company generates a free cash flow yield of 3.5%. Return on equity stands at 56.9%, indicating strong profitability. The stock trades at 12.8x book value.
The company has been aggressively buying back shares, reducing its share count by 14.5% over the past three years.
Over the past 33.2 years, a hypothetical investment of $100 in WSM would have grown to $47300, compared to $2849 for the S&P 500. That represents an annualized return of 20.4% vs 10.6% for the index — confirming WSM as a market-beating investment and the kind of quality company where buying during 200-week moving average touches has historically been rewarded.
Free cash flow has been declining at a -0.2% compound annual rate. A deteriorating cash flow trend warrants extra scrutiny — the stock may be cheap for a reason.
Growth of $100: WSM vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After WSM Crosses Below the Line?
Across 18 historical episodes, buying WSM when it crossed below its 200-week moving average produced an average return of +59.1% after 12 months (median +26.0%), compared to +7.1% for the S&P 500 over the same periods. 56% of those episodes were profitable after one year. After 24 months, the average return was +72.7% vs +10.5% for the index.
Each line shows $100 invested at the moment WSM crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
WSM has crossed below its 200-week MA 22 times with an average 1-year return of +37.1% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Jun 1984 | May 1985 | 49 | 50.5% | +29.2% | +159538.8% |
| Jul 1985 | Jul 1985 | 1 | 1.0% | +75.0% | +128094.8% |
| Sep 1985 | Nov 1985 | 9 | 4.0% | +105.7% | +128094.8% |
| Dec 1987 | Dec 1987 | 1 | 0.4% | +39.7% | +97151.1% |
| Sep 1991 | Oct 1991 | 2 | 11.2% | -25.0% | +39070.6% |
| Oct 1991 | Dec 1991 | 9 | 17.2% | -21.9% | +39070.6% |
| Jan 1992 | Aug 1993 | 81 | 43.3% | -12.9% | +40334.2% |
| Jan 1996 | Feb 1996 | 7 | 12.6% | +136.2% | +19110.1% |
| Mar 2000 | Mar 2000 | 3 | 13.3% | +25.1% | +6055.7% |
| Jun 2000 | Jun 2000 | 1 | 3.1% | +31.3% | +5130.9% |
| Oct 2000 | May 2001 | 32 | 43.6% | -1.5% | +5082.3% |
| Sep 2001 | Nov 2001 | 9 | 28.2% | +72.2% | +4536.3% |
| Jul 2006 | Jan 2007 | 27 | 15.3% | -3.4% | +1970.6% |
| Jan 2007 | Jan 2007 | 1 | 0.8% | -31.5% | +1917.0% |
| Feb 2007 | Mar 2007 | 4 | 3.7% | -29.1% | +1958.6% |
| Apr 2007 | Mar 2010 | 148 | 84.3% | -19.5% | +1895.1% |
| Jan 2016 | Apr 2016 | 14 | 13.3% | -8.1% | +931.1% |
| Apr 2016 | Jun 2018 | 110 | 25.8% | -5.4% | +852.4% |
| Nov 2018 | Feb 2019 | 13 | 14.4% | +39.7% | +858.9% |
| May 2019 | May 2019 | 1 | 0.2% | +31.5% | +873.5% |
| Mar 2020 | Apr 2020 | 6 | 31.5% | +204.7% | +994.0% |
| May 2023 | May 2023 | 3 | 1.5% | +183.2% | +306.0% |
| Average | 24 | — | +37.1% | — |
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of Friday close, 2026-02-02