UPBD
Upbound Group, Inc. Consumer Discretionary - Rent-to-Own Investor Relations →
Upbound Group, Inc. (UPBD) closed at $19.19 as of 2026-05-01, trading 19.0% below its 200-week moving average of $23.68. This places UPBD in the extreme value zone. The stock is currently moving closer to the line, down from -16.5% last week. The 14-week RSI sits at 51, indicating neutral momentum.
Trading volume is running at 1.6x of its 14-week average, which is in the normal range. The balance between buying and selling volume (0.97 ratio) is neutral — neither side is clearly dominating.
Over the past 1583 weeks of data, UPBD has crossed below its 200-week moving average 29 times. On average, these episodes lasted 24 weeks. Historically, investors who bought UPBD at the start of these episodes saw an average one-year return of +18.0%.
With a market cap of $1120 million, UPBD is a small-cap stock. Return on equity stands at 12.1%. The stock trades at 1.6x book value.
Share count has increased 4.1% over three years, indicating dilution.
Over the past 30.3 years, a hypothetical investment of $100 in UPBD would have grown to $527, compared to $1905 for the S&P 500. UPBD has returned 5.6% annualized vs 10.2% for the index, underperforming the broader market over this period.
In the past 12 months, corporate insiders have made 4 open-market purchases totaling $648,342. Notably, these purchases occurred while UPBD is trading below its 200-week moving average — insiders are buying when the market is most pessimistic.
Free cash flow has been declining at a -16.3% compound annual rate. A deteriorating cash flow trend warrants extra scrutiny — the stock may be cheap for a reason.
Business Health
Annual financials — how the underlying business has performed over the past several years.
Cash Flow Free cash flow & net income ($M)
Revenue Annual revenue ($M) — business growth proxy
Total Debt Balance sheet debt ($M)
ROIC Return on invested capital (%)
FCF Yield Free cash flow / market cap (%) — Yartseva signal
Gross Margin Pricing power & competitive moat (%)
Shares Outstanding Buybacks vs dilution (millions)
Growth of $100: UPBD vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After UPBD Crosses Below the Line?
Across 29 historical episodes, buying UPBD when it crossed below its 200-week moving average produced an average return of +20.7% after 12 months (median +4.0%), compared to +11.7% for the S&P 500 over the same periods. 55% of those episodes were profitable after one year. After 24 months, the average return was +25.8% vs +20.4% for the index.
Each line shows $100 invested at the moment UPBD crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
UPBD has crossed below its 200-week MA 29 times with an average 1-year return of +18.0% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Dec 1996 | Jan 1997 | 3 | 6.5% | +42.4% | +445.2% |
| Feb 1997 | May 1997 | 13 | 17.1% | +42.4% | +445.2% |
| Jun 1999 | Jun 1999 | 1 | 0.2% | +2.9% | +272.9% |
| Jul 1999 | Aug 1999 | 5 | 17.3% | +43.1% | +343.7% |
| Sep 1999 | Jun 2000 | 37 | 33.4% | +65.9% | +292.3% |
| Aug 2001 | Nov 2001 | 11 | 28.8% | +102.4% | +197.8% |
| May 2005 | Mar 2006 | 46 | 35.0% | +16.0% | +38.2% |
| May 2006 | Jul 2006 | 9 | 11.6% | +8.6% | +30.4% |
| Jun 2007 | Jul 2007 | 4 | 1.2% | -19.3% | +21.2% |
| Jul 2007 | Jul 2008 | 52 | 49.5% | -7.1% | +24.2% |
| Jul 2008 | Sep 2008 | 7 | 8.2% | -2.5% | +51.0% |
| Sep 2008 | Feb 2010 | 70 | 42.4% | -9.2% | +56.4% |
| Jun 2010 | Jul 2010 | 3 | 4.8% | +54.6% | +58.4% |
| Aug 2010 | Aug 2010 | 3 | 3.8% | +18.2% | +58.2% |
| Jan 2014 | Nov 2014 | 40 | 23.7% | +41.7% | +20.5% |
| Dec 2014 | Dec 2014 | 1 | 0.2% | -49.0% | -6.3% |
| Feb 2015 | May 2015 | 13 | 17.4% | -61.0% | -1.3% |
| May 2015 | Dec 2018 | 186 | 65.5% | -55.7% | -4.5% |
| Mar 2020 | Apr 2020 | 3 | 17.5% | +365.8% | +92.6% |
| Feb 2022 | May 2023 | 62 | 44.4% | -2.7% | -16.1% |
| May 2023 | May 2023 | 1 | 0.4% | +4.3% | -26.5% |
| Jun 2023 | Jul 2023 | 3 | 1.7% | +5.4% | -26.1% |
| Aug 2023 | Dec 2023 | 17 | 19.5% | +7.8% | -27.9% |
| Apr 2024 | May 2024 | 4 | 5.0% | -29.8% | -30.7% |
| May 2024 | May 2024 | 1 | 4.9% | -22.1% | -29.5% |
| Jun 2024 | Jul 2024 | 5 | 8.6% | -17.6% | -30.3% |
| Aug 2024 | Aug 2024 | 2 | 3.0% | -29.0% | -33.1% |
| Sep 2024 | Nov 2024 | 11 | 16.9% | -12.3% | -29.7% |
| Dec 2024 | Ongoing | 73+ | 32.7% | Ongoing | -33.2% |
| Average | 24 | — | +18.0% | — |
Frequently Asked Questions
Is UPBD below its 200-week moving average?
Yes. As of 2026-05-01, Upbound Group, Inc. (UPBD) is trading 19.0% below its 200-week moving average of $23.68. The current price is $19.19.
What is UPBD's 200-week moving average price?
Upbound Group, Inc.'s 200-week moving average is $23.68 as of 2026-05-01. This is the average weekly closing price over roughly the last 4 years, and it acts as a long-term trend line. When a stock drops below this level, it can signal that the price has fallen far enough from the long-term trend to attract value-oriented investors.
What happens when UPBD drops below its 200-week moving average?
UPBD has crossed below its 200-week moving average 29 times in our data. On average, buying at that moment produced a one-year return of +18.0%. These dips have historically been decent entry points. These episodes lasted 24 weeks on average.
Is UPBD a good value right now?
Here's what our data says about UPBD as of 2026-05-01: The stock is below its 200-week moving average, which is the starting point for our analysis. The 14-week RSI is 51. Return on equity is 12.1%. Price-to-book is 1.6x. This is not a buy or sell recommendation — always do your own research.
How does UPBD compare to the S&P 500?
Over the past 30.3 years, $100 invested in UPBD would have grown to $527, compared to $1905 for the S&P 500. That's 5.6% annualized vs 10.2% for the index. UPBD has underperformed the broader market over this period.
Does UPBD pay a dividend?
Yes. Upbound Group, Inc. currently pays a dividend yield of 814.00%.
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of week of 2026-05-01