TAP
Molson Coors Beverage Company Consumer Staples - Beverages Investor Relations →
Molson Coors Beverage Company (TAP) closed at $51.76 as of 2026-02-02, trading 1.3% below its 200-week moving average of $52.43. This places TAP in the below line zone. The stock moved further from the line this week, up from -8.3% last week. With a 14-week RSI of 75, TAP is in overbought territory.
Over the past 2595 weeks of data, TAP has crossed below its 200-week moving average 52 times. On average, these episodes lasted 20 weeks. Historically, investors who bought TAP at the start of these episodes saw an average one-year return of +8.5%.
With a market cap of $10.2 billion, TAP is a large-cap stock. The company generates a free cash flow yield of 7.0%, which is healthy. Return on equity stands at -17.3%. The stock trades at 1.0x book value.
The company has been aggressively buying back shares, reducing its share count by 6.4% over the past three years.
Over the past 33.2 years, a hypothetical investment of $100 in TAP would have grown to $1260, compared to $2849 for the S&P 500. TAP has returned 7.9% annualized vs 10.6% for the index, underperforming the broader market over this period.
Free cash flow has been volatile over the past several years, making the quality of earnings harder to assess.
Growth of $100: TAP vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After TAP Crosses Below the Line?
Across 41 historical episodes, buying TAP when it crossed below its 200-week moving average produced an average return of +9.1% after 12 months (median +8.0%), compared to +14.0% for the S&P 500 over the same periods. 62% of those episodes were profitable after one year. After 24 months, the average return was +26.9% vs +34.9% for the index.
Each line shows $100 invested at the moment TAP crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
TAP has crossed below its 200-week MA 52 times with an average 1-year return of +8.5% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| May 1976 | Jul 1980 | 217 | 45.3% | -21.5% | +874.5% |
| Feb 1981 | Mar 1981 | 5 | 8.9% | -28.6% | +1596.7% |
| Apr 1981 | Jan 1983 | 92 | 28.9% | -12.6% | +1611.9% |
| Feb 1983 | Feb 1983 | 2 | 2.8% | +23.8% | +1709.8% |
| Mar 1984 | Apr 1984 | 2 | 3.0% | +5.0% | +1496.9% |
| Apr 1984 | Nov 1984 | 29 | 17.8% | +11.2% | +1538.2% |
| Mar 1985 | Mar 1985 | 1 | 2.1% | +87.3% | +1510.4% |
| Oct 1987 | Jul 1989 | 94 | 21.3% | -1.8% | +1051.7% |
| Aug 1989 | Sep 1989 | 3 | 9.1% | +17.2% | +1057.4% |
| Oct 1989 | Apr 1990 | 27 | 17.0% | +14.1% | +951.0% |
| Nov 1990 | Jan 1991 | 10 | 12.1% | -1.4% | +1038.1% |
| Aug 1991 | Dec 1991 | 17 | 9.0% | N/A | +1024.5% |
| Feb 1992 | May 1992 | 13 | 9.5% | -11.5% | +1031.8% |
| Jun 1992 | Aug 1992 | 10 | 5.0% | +0.2% | +1002.5% |
| Sep 1992 | Oct 1992 | 6 | 4.1% | +6.7% | +988.2% |
| Nov 1992 | Nov 1992 | 2 | 1.7% | -10.4% | +988.2% |
| Dec 1992 | Aug 1993 | 36 | 20.5% | -3.3% | +1159.5% |
| Nov 1993 | Mar 1994 | 18 | 18.2% | +0.2% | +1114.9% |
| Mar 1994 | May 1994 | 8 | 5.3% | -14.5% | +1004.3% |
| Jun 1994 | Jul 1994 | 2 | 8.3% | -1.8% | +1081.8% |
| Oct 1994 | Jun 1995 | 34 | 13.3% | +6.0% | +1052.4% |
| Jun 1995 | Sep 1995 | 11 | 5.4% | +4.9% | +1042.9% |
| Oct 1995 | Oct 1995 | 1 | 0.4% | +32.5% | +1042.7% |
| Apr 1996 | Apr 1996 | 1 | 1.1% | +31.8% | +1028.5% |
| Jun 2001 | Jun 2001 | 1 | 0.4% | +24.4% | +257.6% |
| Jul 2001 | Oct 2001 | 14 | 11.9% | +16.2% | +264.2% |
| Jul 2002 | Jul 2002 | 1 | 6.7% | -2.9% | +240.4% |
| Feb 2003 | Oct 2003 | 35 | 15.9% | +23.6% | +239.5% |
| Oct 2003 | Oct 2003 | 1 | 2.2% | +24.9% | +215.1% |
| Nov 2003 | Dec 2003 | 3 | 2.4% | +33.5% | +212.1% |
| Dec 2003 | Jan 2004 | 4 | 4.0% | +37.4% | +207.0% |
| May 2005 | Jun 2005 | 4 | 0.6% | +10.7% | +185.3% |
| Oct 2008 | Nov 2008 | 4 | 6.3% | +35.0% | +110.8% |
| Jan 2009 | May 2009 | 14 | 21.2% | +6.5% | +96.0% |
| Jan 2010 | Mar 2010 | 5 | 9.2% | +13.5% | +83.9% |
| Mar 2010 | Mar 2010 | 1 | 0.7% | +8.6% | +80.2% |
| May 2010 | Jun 2010 | 5 | 5.4% | +10.0% | +83.0% |
| Jun 2010 | Jul 2010 | 1 | 2.7% | +10.2% | +80.8% |
| Aug 2010 | Aug 2010 | 1 | 0.2% | -0.1% | +74.1% |
| Feb 2011 | Mar 2011 | 3 | 2.5% | +0.8% | +69.3% |
| May 2011 | Jun 2011 | 4 | 1.0% | -10.6% | +69.5% |
| Aug 2011 | Dec 2011 | 20 | 12.7% | +2.1% | +74.9% |
| Jan 2012 | Jan 2012 | 1 | 0.3% | +8.5% | +70.7% |
| Apr 2012 | Jul 2012 | 16 | 8.6% | +25.3% | +76.1% |
| Nov 2012 | Dec 2012 | 4 | 4.1% | +34.3% | +73.8% |
| Oct 2017 | Dec 2017 | 9 | 3.0% | -27.3% | -18.0% |
| Jan 2018 | May 2021 | 170 | 48.4% | -16.6% | -21.1% |
| Jun 2021 | Feb 2022 | 36 | 16.2% | -4.3% | +9.7% |
| Sep 2022 | Oct 2022 | 3 | 2.5% | +36.7% | +20.2% |
| Jun 2024 | Jul 2024 | 4 | 2.4% | +5.5% | +10.1% |
| Jan 2025 | Jan 2025 | 1 | 0.1% | -4.8% | +2.4% |
| Jun 2025 | Ongoing | 36+ | 17.2% | Ongoing | +2.5% |
| Average | 20 | — | +8.5% | — |
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of Friday close, 2026-02-02