SON
Sonoco Products Company Materials - Packaging Investor Relations →
Sonoco Products Company (SON) closed at $56.36 as of 2026-07-31, trading 15.3% above its 200-week moving average of $48.86. The stock is currently moving closer to the line, down from 19.3% last week. The 14-week RSI sits at 65, indicating neutral momentum.
Trading volume is running at 1.2x of its 14-week average, which is in the normal range. The balance between buying and selling volume (1.04 ratio) is neutral — neither side is clearly dominating.
Over the past 2371 weeks of data, SON has crossed below its 200-week moving average 28 times. On average, these episodes lasted 13 weeks. Historically, investors who bought SON at the start of these episodes saw an average one-year return of +13.1%.
With a market cap of $5.6 billion, SON is a mid-cap stock. The company generates a free cash flow yield of 9.5%, which is notably high. Return on equity stands at 18.9%, a solid level. The stock trades at 1.6x book value.
Over the past 33.6 years, a hypothetical investment of $100 in SON would have grown to $808, compared to $3098 for the S&P 500. SON has returned 6.4% annualized vs 10.8% for the index, underperforming the broader market over this period.
In the past 12 months, corporate insiders have made 4 open-market purchases totaling $1,649,841.
Free cash flow has been volatile over the past several years, making the quality of earnings harder to assess.
Business Health
Annual financials — how the underlying business has performed over the past several years.
Cash Flow Free cash flow & net income ($M)
Revenue Annual revenue ($M) — business growth proxy
Total Debt Balance sheet debt ($M)
ROIC Return on invested capital (%)
FCF Yield Free cash flow / market cap (%) — Yartseva signal
Gross Margin Pricing power & competitive moat (%)
Shares Outstanding Buybacks vs dilution (millions)
Growth of $100: SON vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After SON Crosses Below the Line?
Across 26 historical episodes, buying SON when it crossed below its 200-week moving average produced an average return of +3.1% after 12 months (median +3.0%), compared to +16.1% for the S&P 500 over the same periods. 50% of those episodes were profitable after one year. After 24 months, the average return was +9.6% vs +22.5% for the index.
Each line shows $100 invested at the moment SON crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Bean Score Experimental
The Bean Score measures how far a stock's free cash flow yield has deviated from its own quarterly baseline, normalized by the stock's historical behavior. Between earnings dates, FCF is constant — so the score is purely a function of stock price. The levels below show at what prices SON would reach each dislocation threshold.
Dislocation Price Levels
Prices where SON's Bean Score would hit each σ threshold. Valid until next earnings report (date TBD — last report: 2026-03-31).
| Level | σ | Price | Signal |
|---|---|---|---|
| Deep Value | +2σ | $42.44 | Unusually cheap — potential buy zone |
| Value | +1σ | $50.13 | Cheap vs. own history |
| Fair Value | +0σ | $61.22 | Historical mean behavior |
| Expensive | -1σ | $78.61 | Expensive vs. own history |
| Deep Expensive | -2σ | $109.80 | Unusually expensive — potential trim zone |
Quarterly FCF & Yield Trailing twelve-month free cash flow and yield at each quarter end
Signal Accuracy Collecting Data
The Bean Score system is accumulating weekly data to validate signal accuracy. After 13+ weeks of history, this section will display win rates and average returns for each σ threshold crossing — answering the question: "When this score says cheap or expensive, does the price subsequently move in the expected direction?"
Theoretical framework — not backtested or forward-tested. The Bean Score uses trailing twelve-month free cash flow yield as a dislocation identifier. It measures whether the market has pushed a stock's yield unusually far from its own baseline behavior. These levels are reference points for identifying potential swing trade opportunities, not buy/sell signals. FCF values update quarterly with earnings; between reports, all movement is price-driven.
Dislocation Scores Experimental
Each score measures deviation from SON's own historical baseline — the same idea as the Bean Score, applied to different fundamentals. Positive means cheaper or more dislocated than this stock's norm. Scores marked σ are normalized by the stock's own variability; pp values are simple deltas from its recent baseline.
Theoretical framework — not backtested. These scores describe how unusual today's readings are for this specific company. They are starting points for research, not buy or sell signals. Annual-statement scores (buyback, accruals, FCF vs history) rest on only ~4 yearly data points and are deltas, not sigmas.
Historical Touches
SON has crossed below its 200-week MA 28 times with an average 1-year return of +13.1% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Jun 1982 | Jun 1982 | 1 | 1.2% | +70.2% | +7709.4% |
| Aug 1990 | Dec 1990 | 17 | 13.8% | +19.6% | +1291.9% |
| Nov 1991 | Dec 1991 | 1 | 1.0% | +50.6% | +1149.3% |
| Dec 1991 | Dec 1991 | 1 | 7.7% | +69.2% | +1234.7% |
| Aug 1998 | Oct 1998 | 6 | 9.8% | +4.0% | +487.6% |
| Dec 1998 | Dec 1998 | 1 | 1.8% | -12.6% | +469.6% |
| Feb 1999 | May 1999 | 12 | 13.0% | -18.0% | +458.6% |
| May 1999 | May 1999 | 1 | 4.4% | -14.2% | +468.8% |
| Aug 1999 | May 2001 | 93 | 32.1% | -23.3% | +443.0% |
| Sep 2001 | Oct 2001 | 2 | 12.7% | +8.1% | +539.3% |
| Sep 2002 | Oct 2002 | 5 | 6.9% | +9.4% | +478.3% |
| Jan 2003 | May 2003 | 15 | 8.5% | +12.0% | +484.4% |
| Oct 2003 | Nov 2003 | 5 | 4.1% | +32.3% | +493.5% |
| Nov 2007 | Nov 2007 | 1 | 0.8% | -20.4% | +267.6% |
| Jan 2008 | Apr 2008 | 13 | 10.3% | -15.2% | +273.9% |
| Sep 2008 | Nov 2009 | 61 | 40.3% | +0.2% | +279.2% |
| Jan 2010 | Feb 2010 | 2 | 5.7% | +33.1% | +255.2% |
| Feb 2020 | May 2020 | 13 | 17.9% | +27.7% | +46.8% |
| Jun 2020 | Jun 2020 | 3 | 2.9% | +39.6% | +40.9% |
| Sep 2020 | Sep 2020 | 1 | 2.1% | +23.5% | +38.3% |
| Oct 2020 | Nov 2020 | 1 | 5.0% | +22.0% | +42.2% |
| Jun 2022 | Jun 2022 | 1 | 5.3% | +20.2% | +26.5% |
| Mar 2023 | Mar 2023 | 1 | 2.5% | +9.2% | +19.0% |
| Sep 2023 | Nov 2023 | 10 | 8.3% | +4.2% | +15.3% |
| Dec 2023 | Dec 2023 | 1 | 0.5% | -2.3% | +15.0% |
| Jun 2024 | Feb 2026 | 84 | 22.2% | -9.7% | +21.4% |
| Apr 2026 | Apr 2026 | 1 | 1.9% | N/A | +17.6% |
| May 2026 | Jun 2026 | 4 | 4.4% | N/A | +20.7% |
| Average | 13 | — | +13.1% | — |
Frequently Asked Questions
Is SON below its 200-week moving average?
No. Sonoco Products Company (SON) is currently 15.3% above its 200-week moving average of $48.86. It would need to fall to $48.86 to cross below the line.
What is SON's 200-week moving average price?
Sonoco Products Company's 200-week moving average is $48.86 as of 2026-07-31. This is the average weekly closing price over roughly the last 4 years, and it acts as a long-term trend line. When a stock drops below this level, it can signal that the price has fallen far enough from the long-term trend to attract value-oriented investors.
What happens when SON drops below its 200-week moving average?
SON has crossed below its 200-week moving average 28 times in our data. On average, buying at that moment produced a one-year return of +13.1%. These dips have historically been decent entry points. These episodes lasted 13 weeks on average.
Is SON a good value right now?
Here's what our data says about SON as of 2026-07-31: The stock is above its 200-week moving average, so it doesn't currently meet our primary signal. The 14-week RSI is 65. Free cash flow yield is 9.5%. Return on equity is 18.9%. Price-to-book is 1.6x. This is not a buy or sell recommendation — always do your own research.
How does SON compare to the S&P 500?
Over the past 33.6 years, $100 invested in SON would have grown to $808, compared to $3098 for the S&P 500. That's 6.4% annualized vs 10.8% for the index. SON has underperformed the broader market over this period.
Does SON pay a dividend?
Yes. Sonoco Products Company currently pays a dividend yield of 380.00%.
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of week of 2026-07-31