SO

The Southern Company Utilities - Electric Investor Relations →

NO
21.7% ABOVE
↑ Moving away Was 20.9% last week
-15% -10% -5% 0% 5% 10% 15%+
Buy Threshold $74.00
14-Week RSI 43

The Southern Company (SO) closed at $90.08 as of 2026-02-02, trading 21.7% above its 200-week moving average of $74.00. The stock moved further from the line this week, up from 20.9% last week. The 14-week RSI sits at 43, indicating neutral momentum.

Over the past 2253 weeks of data, SO has crossed below its 200-week moving average 10 times. On average, these episodes lasted 4 weeks. Historically, investors who bought SO at the start of these episodes saw an average one-year return of +25.0%.

With a market cap of $99.2 billion, SO is a large-cap stock. Free cash flow yield is currently negative, meaning the company is burning cash. Return on equity stands at 11.4%. The stock trades at 2.8x book value.

Share count has increased 3.7% over three years, indicating dilution.

Over the past 33.2 years, a hypothetical investment of $100 in SO would have grown to $3656, compared to $2849 for the S&P 500. That represents an annualized return of 11.5% vs 10.6% for the index — confirming SO as a market-beating investment and the kind of quality company where buying during 200-week moving average touches has historically been rewarded.

Free cash flow has been volatile over the past several years, making the quality of earnings harder to assess.

Growth of $100: SO vs S&P 500

Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.

What Happens After SO Crosses Below the Line?

Across 10 historical episodes, buying SO when it crossed below its 200-week moving average produced an average return of +23.1% after 12 months (median +25.0%), compared to +16.1% for the S&P 500 over the same periods. 90% of those episodes were profitable after one year. After 24 months, the average return was +47.2% vs +28.0% for the index.

Each line shows $100 invested at the moment SO crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.

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Historical Touches

SO has crossed below its 200-week MA 10 times with an average 1-year return of +25.0% after recovery.

Crossed BelowRecoveredWeeksMax Depth1-Year ReturnReturn Since Touch
Feb 2000Apr 200075.8%+45.5%+2079.9%
Oct 2008Oct 200810.3%+4.1%+500.9%
Feb 2009Aug 20092515.8%+5.0%+502.7%
Aug 2009Sep 200921.6%+24.1%+485.2%
Oct 2009Nov 200911.3%+28.0%+489.5%
Feb 2018Feb 201810.1%+16.5%+184.9%
Mar 2018Mar 201811.1%+26.7%+186.5%
May 2018May 201812.7%+32.6%+189.1%
Jun 2018Jun 201810.3%+32.8%+181.5%
Mar 2020Mar 202011.3%+34.6%+142.8%
Average4+25.0%

Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.

Data as of Friday close, 2026-02-02