SAM
The Boston Beer Company, Inc. Consumer Staples - Beverages Investor Relations →
The Boston Beer Company, Inc. (SAM) closed at $223.21 as of 2026-03-20, trading 24.3% below its 200-week moving average of $294.69. This places SAM in the extreme value zone. The stock is currently moving closer to the line, down from -21.6% last week. The 14-week RSI sits at 59, indicating neutral momentum.
Trading volume is running at 1.0x of its 14-week average, which is in the normal range. The balance between buying and selling volume (0.93 ratio) is neutral — neither side is clearly dominating.
Over the past 1534 weeks of data, SAM has crossed below its 200-week moving average 6 times. On average, these episodes lasted 99 weeks. Historically, investors who bought SAM at the start of these episodes saw an average one-year return of +24.5%.
With a market cap of $2.4 billion, SAM is a mid-cap stock. The company generates a free cash flow yield of 8.0%, which is notably high. Return on equity stands at 12.3%. The stock trades at 2.7x book value.
The company has been aggressively buying back shares, reducing its share count by 14.9% over the past three years.
Over the past 29.5 years, a hypothetical investment of $100 in SAM would have grown to $1841, compared to $1523 for the S&P 500. That represents an annualized return of 10.4% vs 9.7% for the index — confirming SAM as a market-beating investment and the kind of quality company where buying during 200-week moving average touches has historically been rewarded.
Free cash flow has been growing at a 25.4% compound annual rate, with 4 consecutive years of positive cash generation. A business generating more cash every year while trading below its 200-week moving average is exactly the kind of disconnect value investors look for.
Business Health
Annual financials — how the underlying business has performed over the past several years.
Cash Flow Free cash flow & net income ($M)
Revenue Annual revenue ($M) — business growth proxy
Total Debt Balance sheet debt ($M)
ROIC Return on invested capital (%)
FCF Yield Free cash flow / market cap (%) — Yartseva signal
Gross Margin Pricing power & competitive moat (%)
Shares Outstanding Buybacks vs dilution (millions)
Growth of $100: SAM vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After SAM Crosses Below the Line?
Across 6 historical episodes, buying SAM when it crossed below its 200-week moving average produced an average return of +16.8% after 12 months (median +33.0%), compared to +3.0% for the S&P 500 over the same periods. 50% of those episodes were profitable after one year. After 24 months, the average return was +47.7% vs +16.5% for the index.
Each line shows $100 invested at the moment SAM crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
SAM has crossed below its 200-week MA 6 times with an average 1-year return of +24.5% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Oct 1996 | Aug 2000 | 197 | 53.4% | -18.0% | +1740.9% |
| Oct 2000 | Dec 2000 | 8 | 13.8% | +31.1% | +2526.0% |
| Jun 2001 | Jul 2001 | 1 | 1.0% | +84.5% | +2489.4% |
| Nov 2008 | Aug 2009 | 38 | 43.7% | +28.5% | +597.5% |
| Jan 2016 | Apr 2018 | 117 | 37.9% | -3.5% | +25.7% |
| Sep 2021 | Ongoing | 235+ | 51.6% | Ongoing | -56.6% |
| Average | 99 | — | +24.5% | — |
Frequently Asked Questions
Is SAM below its 200-week moving average?
Yes. As of 2026-03-20, The Boston Beer Company, Inc. (SAM) is trading 24.3% below its 200-week moving average of $294.69. The current price is $223.21.
What is SAM's 200-week moving average price?
The Boston Beer Company, Inc.'s 200-week moving average is $294.69 as of 2026-03-20. This is the average weekly closing price over roughly the last 4 years, and it acts as a long-term trend line. When a stock drops below this level, it can signal that the price has fallen far enough from the long-term trend to attract value-oriented investors.
What happens when SAM drops below its 200-week moving average?
SAM has crossed below its 200-week moving average 6 times in our data. On average, buying at that moment produced a one-year return of +24.5%. These dips have historically been decent entry points. These episodes lasted 99 weeks on average.
Is SAM a good value right now?
Here's what our data says about SAM as of 2026-03-20: The stock is below its 200-week moving average, which is the starting point for our analysis. The 14-week RSI is 59. Free cash flow yield is 8.0%. Return on equity is 12.3%. Price-to-book is 2.7x. This is not a buy or sell recommendation — always do your own research.
How does SAM compare to the S&P 500?
Over the past 29.5 years, $100 invested in SAM would have grown to $1841, compared to $1523 for the S&P 500. That's 10.4% annualized vs 9.7% for the index. SAM has outperformed the broader market over this period.
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of week of 2026-03-20