ROL
Rollins, Inc. Consumer Cyclical - Personal Services Investor Relations →
Rollins, Inc. (ROL) closed at $54.78 as of 2026-05-01, trading 19.1% above its 200-week moving average of $45.99. The stock is currently moving closer to the line, down from 23.4% last week. The 14-week RSI sits at 35, indicating neutral momentum.
Trading volume is running at 0.9x of its 14-week average, which is in the normal range. The balance between buying and selling volume (0.78 ratio) is neutral — neither side is clearly dominating.
Over the past 2358 weeks of data, ROL has crossed below its 200-week moving average 18 times. On average, these episodes lasted 20 weeks. Historically, investors who bought ROL at the start of these episodes saw an average one-year return of +22.2%.
With a market cap of $26.4 billion, ROL is a large-cap stock. The company generates a free cash flow yield of 2.0%. Return on equity stands at 38.7%, indicating strong profitability. The stock trades at 19.2x book value.
Over the past 33.3 years, a hypothetical investment of $100 in ROL would have grown to $6073, compared to $2973 for the S&P 500. That represents an annualized return of 13.1% vs 10.7% for the index — confirming ROL as a market-beating investment and the kind of quality company where buying during 200-week moving average touches has historically been rewarded.
Free cash flow has been growing at a 14.3% compound annual rate, with 4 consecutive years of positive cash generation.
Business Health
Annual financials — how the underlying business has performed over the past several years.
Cash Flow Free cash flow & net income ($M)
Revenue Annual revenue ($M) — business growth proxy
Total Debt Balance sheet debt ($M)
ROIC Return on invested capital (%)
FCF Yield Free cash flow / market cap (%) — Yartseva signal
Gross Margin Pricing power & competitive moat (%)
Shares Outstanding Buybacks vs dilution (millions)
Growth of $100: ROL vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After ROL Crosses Below the Line?
Across 9 historical episodes, buying ROL when it crossed below its 200-week moving average produced an average return of +6.9% after 12 months (median +8.0%), compared to +12.4% for the S&P 500 over the same periods. 67% of those episodes were profitable after one year. After 24 months, the average return was +38.4% vs +35.2% for the index.
Each line shows $100 invested at the moment ROL crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
ROL has crossed below its 200-week MA 18 times with an average 1-year return of +22.2% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Sep 1981 | Oct 1981 | 3 | 10.6% | -10.3% | +38186.9% |
| Oct 1981 | Oct 1981 | 1 | 0.1% | -12.8% | +36171.8% |
| Jan 1982 | Jan 1983 | 51 | 35.7% | +3.9% | +37885.4% |
| Jan 1983 | Jun 1983 | 20 | 15.7% | +27.2% | +38493.2% |
| Jul 1983 | Sep 1983 | 9 | 5.1% | +14.4% | +39120.7% |
| Oct 1983 | Nov 1983 | 1 | 0.7% | +24.8% | +38493.2% |
| Jul 1984 | Jul 1984 | 1 | 2.3% | +61.0% | +37099.9% |
| Mar 1990 | Mar 1990 | 1 | 2.0% | +53.0% | +15444.4% |
| Aug 1990 | Aug 1990 | 1 | 3.1% | +71.7% | +15206.0% |
| Oct 1995 | Mar 1996 | 21 | 15.0% | -5.9% | +6883.9% |
| Apr 1996 | Sep 1997 | 73 | 20.3% | -14.2% | +6295.5% |
| Oct 1997 | Oct 2000 | 156 | 32.8% | -16.9% | +6382.4% |
| Jan 2001 | Jan 2001 | 1 | 2.1% | +14.3% | +7650.6% |
| Sep 2001 | Nov 2001 | 8 | 12.1% | +27.2% | +8545.3% |
| Jul 2008 | Jul 2008 | 2 | 3.1% | +18.6% | +2446.2% |
| Oct 2008 | Oct 2008 | 2 | 1.7% | +33.5% | +2356.4% |
| Mar 2009 | Mar 2009 | 1 | 3.3% | +56.8% | +2338.5% |
| Oct 2023 | Oct 2023 | 1 | 3.7% | +53.8% | +71.2% |
| Average | 20 | — | +22.2% | — |
Frequently Asked Questions
Is ROL below its 200-week moving average?
No. Rollins, Inc. (ROL) is currently 19.1% above its 200-week moving average of $45.99. It would need to fall to $45.99 to cross below the line.
What is ROL's 200-week moving average price?
Rollins, Inc.'s 200-week moving average is $45.99 as of 2026-05-01. This is the average weekly closing price over roughly the last 4 years, and it acts as a long-term trend line. When a stock drops below this level, it can signal that the price has fallen far enough from the long-term trend to attract value-oriented investors.
What happens when ROL drops below its 200-week moving average?
ROL has crossed below its 200-week moving average 18 times in our data. On average, buying at that moment produced a one-year return of +22.2%. These dips have historically been decent entry points. These episodes lasted 20 weeks on average.
Is ROL a good value right now?
Here's what our data says about ROL as of 2026-05-01: The stock is above its 200-week moving average, so it doesn't currently meet our primary signal. The 14-week RSI is 35. Free cash flow yield is 2.0%. Return on equity is 38.7%. Price-to-book is 19.2x. This is not a buy or sell recommendation — always do your own research.
How does ROL compare to the S&P 500?
Over the past 33.3 years, $100 invested in ROL would have grown to $6073, compared to $2973 for the S&P 500. That's 13.1% annualized vs 10.7% for the index. ROL has outperformed the broader market over this period.
Does ROL pay a dividend?
Yes. Rollins, Inc. currently pays a dividend yield of 133.00%.
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of week of 2026-05-01