ROL
Rollins, Inc. Consumer Cyclical - Personal Services Investor Relations →
Rollins, Inc. (ROL) closed at $64.84 as of 2026-02-02, trading 45.0% above its 200-week moving average of $44.72. The stock moved further from the line this week, up from 42.1% last week. With a 14-week RSI of 76, ROL is in overbought territory.
Over the past 2346 weeks of data, ROL has crossed below its 200-week moving average 18 times. On average, these episodes lasted 20 weeks. Historically, investors who bought ROL at the start of these episodes saw an average one-year return of +22.2%.
With a market cap of $31.2 billion, ROL is a large-cap stock. The company generates a free cash flow yield of 1.9%. Return on equity stands at 36.2%, indicating strong profitability. The stock trades at 20.5x book value.
Over the past 33.2 years, a hypothetical investment of $100 in ROL would have grown to $7166, compared to $2849 for the S&P 500. That represents an annualized return of 13.7% vs 10.6% for the index — confirming ROL as a market-beating investment and the kind of quality company where buying during 200-week moving average touches has historically been rewarded.
Free cash flow has been growing at a 15.7% compound annual rate, with 4 consecutive years of positive cash generation.
Growth of $100: ROL vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After ROL Crosses Below the Line?
Across 9 historical episodes, buying ROL when it crossed below its 200-week moving average produced an average return of +6.9% after 12 months (median +8.0%), compared to +12.4% for the S&P 500 over the same periods. 67% of those episodes were profitable after one year. After 24 months, the average return was +38.4% vs +35.2% for the index.
Each line shows $100 invested at the moment ROL crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
ROL has crossed below its 200-week MA 18 times with an average 1-year return of +22.2% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Sep 1981 | Oct 1981 | 3 | 10.6% | -10.3% | +45081.0% |
| Oct 1981 | Oct 1981 | 1 | 0.1% | -12.8% | +42703.0% |
| Jan 1982 | Jan 1983 | 51 | 35.7% | +3.9% | +44725.2% |
| Jan 1983 | Jun 1983 | 20 | 15.7% | +27.2% | +45442.4% |
| Jul 1983 | Sep 1983 | 9 | 5.1% | +14.4% | +46182.9% |
| Oct 1983 | Nov 1983 | 1 | 0.7% | +24.8% | +45442.4% |
| Jul 1984 | Jul 1984 | 1 | 2.3% | +61.0% | +43798.2% |
| Mar 1990 | Mar 1990 | 1 | 2.0% | +53.0% | +18243.4% |
| Aug 1990 | Aug 1990 | 1 | 3.1% | +71.7% | +17962.0% |
| Oct 1995 | Mar 1996 | 21 | 15.0% | -5.9% | +8141.4% |
| Apr 1996 | Sep 1997 | 73 | 20.3% | -14.2% | +7447.1% |
| Oct 1997 | Oct 2000 | 156 | 32.8% | -16.9% | +7549.7% |
| Jan 2001 | Jan 2001 | 1 | 2.1% | +14.3% | +9046.3% |
| Sep 2001 | Nov 2001 | 8 | 12.1% | +27.2% | +10102.0% |
| Jul 2008 | Jul 2008 | 2 | 3.1% | +18.6% | +2904.7% |
| Oct 2008 | Oct 2008 | 2 | 1.7% | +33.5% | +2798.7% |
| Mar 2009 | Mar 2009 | 1 | 3.3% | +56.8% | +2777.6% |
| Oct 2023 | Oct 2023 | 1 | 3.7% | +53.8% | +102.0% |
| Average | 20 | — | +22.2% | — |
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of Friday close, 2026-02-02