ROL
Rollins, Inc. Consumer Cyclical - Personal Services Investor Relations →
Rollins, Inc. (ROL) closed at $53.26 as of 2026-03-20, trading 17.5% above its 200-week moving average of $45.34. The stock is currently moving closer to the line, down from 21.9% last week. The 14-week RSI sits at 37, indicating neutral momentum.
Over the past 14 weeks, down-weeks have had more trading volume than up-weeks (0.63 buyers-vs-sellers ratio). That means when people are active, they're more often selling than buying. Sellers are still more in control than buyers.
Over the past 2352 weeks of data, ROL has crossed below its 200-week moving average 18 times. On average, these episodes lasted 20 weeks. Historically, investors who bought ROL at the start of these episodes saw an average one-year return of +22.2%.
With a market cap of $25.6 billion, ROL is a large-cap stock. The company generates a free cash flow yield of 2.2%. Return on equity stands at 38.9%, indicating strong profitability. The stock trades at 18.6x book value.
Over the past 33.2 years, a hypothetical investment of $100 in ROL would have grown to $5904, compared to $2683 for the S&P 500. That represents an annualized return of 13.0% vs 10.4% for the index — confirming ROL as a market-beating investment and the kind of quality company where buying during 200-week moving average touches has historically been rewarded.
Free cash flow has been growing at a 14.3% compound annual rate, with 4 consecutive years of positive cash generation.
Business Health
Annual financials — how the underlying business has performed over the past several years.
Cash Flow Free cash flow & net income ($M)
Revenue Annual revenue ($M) — business growth proxy
Total Debt Balance sheet debt ($M)
ROIC Return on invested capital (%)
FCF Yield Free cash flow / market cap (%) — Yartseva signal
Gross Margin Pricing power & competitive moat (%)
Shares Outstanding Buybacks vs dilution (millions)
Growth of $100: ROL vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After ROL Crosses Below the Line?
Across 9 historical episodes, buying ROL when it crossed below its 200-week moving average produced an average return of +6.9% after 12 months (median +8.0%), compared to +12.4% for the S&P 500 over the same periods. 67% of those episodes were profitable after one year. After 24 months, the average return was +38.4% vs +35.2% for the index.
Each line shows $100 invested at the moment ROL crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
ROL has crossed below its 200-week MA 18 times with an average 1-year return of +22.2% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Sep 1981 | Oct 1981 | 3 | 10.6% | -10.3% | +37124.5% |
| Oct 1981 | Oct 1981 | 1 | 0.1% | -12.8% | +35165.3% |
| Jan 1982 | Jan 1983 | 51 | 35.7% | +3.9% | +36831.4% |
| Jan 1983 | Jun 1983 | 20 | 15.7% | +27.2% | +37422.3% |
| Jul 1983 | Sep 1983 | 9 | 5.1% | +14.4% | +38032.5% |
| Oct 1983 | Nov 1983 | 1 | 0.7% | +24.8% | +37422.3% |
| Jul 1984 | Jul 1984 | 1 | 2.3% | +61.0% | +36067.7% |
| Mar 1990 | Mar 1990 | 1 | 2.0% | +53.0% | +15013.1% |
| Aug 1990 | Aug 1990 | 1 | 3.1% | +71.7% | +14781.3% |
| Oct 1995 | Mar 1996 | 21 | 15.0% | -5.9% | +6690.1% |
| Apr 1996 | Sep 1997 | 73 | 20.3% | -14.2% | +6118.0% |
| Oct 1997 | Oct 2000 | 156 | 32.8% | -16.9% | +6202.5% |
| Jan 2001 | Jan 2001 | 1 | 2.1% | +14.3% | +7435.6% |
| Sep 2001 | Nov 2001 | 8 | 12.1% | +27.2% | +8305.4% |
| Jul 2008 | Jul 2008 | 2 | 3.1% | +18.6% | +2375.6% |
| Oct 2008 | Oct 2008 | 2 | 1.7% | +33.5% | +2288.2% |
| Mar 2009 | Mar 2009 | 1 | 3.3% | +56.8% | +2270.9% |
| Oct 2023 | Oct 2023 | 1 | 3.7% | +53.8% | +66.4% |
| Average | 20 | — | +22.2% | — |
Frequently Asked Questions
Is ROL below its 200-week moving average?
No. Rollins, Inc. (ROL) is currently 17.5% above its 200-week moving average of $45.34. It would need to fall to $45.34 to cross below the line.
What is ROL's 200-week moving average price?
Rollins, Inc.'s 200-week moving average is $45.34 as of 2026-03-20. This is the average weekly closing price over roughly the last 4 years, and it acts as a long-term trend line. When a stock drops below this level, it can signal that the price has fallen far enough from the long-term trend to attract value-oriented investors.
What happens when ROL drops below its 200-week moving average?
ROL has crossed below its 200-week moving average 18 times in our data. On average, buying at that moment produced a one-year return of +22.2%. These dips have historically been decent entry points. These episodes lasted 20 weeks on average.
Is ROL a good value right now?
Here's what our data says about ROL as of 2026-03-20: The stock is above its 200-week moving average, so it doesn't currently meet our primary signal. The 14-week RSI is 37. Free cash flow yield is 2.2%. Return on equity is 38.9%. Price-to-book is 18.6x. This is not a buy or sell recommendation — always do your own research.
How does ROL compare to the S&P 500?
Over the past 33.2 years, $100 invested in ROL would have grown to $5904, compared to $2683 for the S&P 500. That's 13.0% annualized vs 10.4% for the index. ROL has outperformed the broader market over this period.
Does ROL pay a dividend?
Yes. Rollins, Inc. currently pays a dividend yield of 137.00%.
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of week of 2026-03-20