PRU
Prudential Financial Inc. Financial Services - Insurance Investor Relations →
Prudential Financial Inc. (PRU) closed at $98.62 as of 2026-05-01, trading 3.3% above its 200-week moving average of $95.51. The stock moved further from the line this week, up from -1.3% last week. The 14-week RSI sits at 42, indicating neutral momentum.
Trading volume is running at 1.1x of its 14-week average, which is in the normal range. The balance between buying and selling volume (0.83 ratio) is neutral — neither side is clearly dominating.
Over the past 1224 weeks of data, PRU has crossed below its 200-week moving average 23 times. On average, these episodes lasted 11 weeks. Historically, investors who bought PRU at the start of these episodes saw an average one-year return of +14.4%.
With a market cap of $34.3 billion, PRU is a large-cap stock. The company generates a free cash flow yield of 36.8%, which is notably high. Return on equity stands at 11.4%. The stock trades at 1.1x book value.
Over the past 23.5 years, a hypothetical investment of $100 in PRU would have grown to $682, compared to $1176 for the S&P 500. PRU has returned 8.5% annualized vs 11.1% for the index, underperforming the broader market over this period.
Free cash flow has been growing at a 6.7% compound annual rate, with 4 consecutive years of positive cash generation.
Business Health
Annual financials — how the underlying business has performed over the past several years.
Cash Flow Free cash flow & net income ($M)
Revenue Annual revenue ($M) — business growth proxy
Total Debt Balance sheet debt ($M)
ROIC Return on invested capital (%)
FCF Yield Free cash flow / market cap (%) — Yartseva signal
Gross Margin Pricing power & competitive moat (%)
Shares Outstanding Buybacks vs dilution (millions)
Growth of $100: PRU vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After PRU Crosses Below the Line?
Across 21 historical episodes, buying PRU when it crossed below its 200-week moving average produced an average return of +17.5% after 12 months (median +20.0%), compared to +13.6% for the S&P 500 over the same periods. 71% of those episodes were profitable after one year. After 24 months, the average return was +42.1% vs +34.8% for the index.
Each line shows $100 invested at the moment PRU crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
PRU has crossed below its 200-week MA 23 times with an average 1-year return of +14.4% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Nov 2002 | Dec 2002 | 2 | 3.6% | +24.5% | +590.2% |
| Feb 2003 | Apr 2003 | 10 | 4.8% | +50.9% | +570.4% |
| Mar 2008 | Mar 2008 | 2 | 4.0% | -83.0% | +178.9% |
| May 2008 | May 2008 | 1 | 0.6% | -34.3% | +166.3% |
| Jun 2008 | Sep 2008 | 13 | 22.2% | -40.8% | +169.5% |
| Sep 2008 | Apr 2010 | 82 | 83.8% | -32.7% | +162.6% |
| May 2010 | Dec 2010 | 33 | 16.7% | +11.9% | +216.0% |
| Aug 2011 | Oct 2011 | 11 | 16.9% | -0.8% | +233.2% |
| Nov 2011 | Nov 2011 | 2 | 10.0% | +3.4% | +270.7% |
| Dec 2011 | Dec 2011 | 1 | 3.1% | +9.4% | +263.5% |
| May 2012 | Jul 2012 | 10 | 8.1% | +54.3% | +279.0% |
| Nov 2012 | Nov 2012 | 1 | 2.4% | +91.3% | +258.5% |
| Jan 2016 | Feb 2016 | 7 | 13.8% | +55.5% | +122.8% |
| Mar 2016 | Apr 2016 | 3 | 2.2% | +53.9% | +118.6% |
| Jun 2016 | Jul 2016 | 4 | 2.9% | +53.8% | +112.4% |
| Dec 2018 | Jan 2019 | 6 | 10.7% | +12.3% | +64.7% |
| Jul 2019 | Sep 2019 | 6 | 11.9% | -24.5% | +56.4% |
| Sep 2019 | Oct 2019 | 1 | 1.9% | -22.5% | +56.6% |
| Feb 2020 | Feb 2021 | 51 | 53.0% | +22.6% | +77.3% |
| Mar 2023 | Apr 2023 | 4 | 7.5% | +52.7% | +46.9% |
| May 2023 | May 2023 | 4 | 5.9% | +44.4% | +39.7% |
| Mar 2026 | Mar 2026 | 3 | 3.2% | N/A | +7.2% |
| Apr 2026 | Ongoing | 2+ | 1.3% | Ongoing | +4.7% |
| Average | 11 | — | +14.4% | — |
Frequently Asked Questions
Is PRU below its 200-week moving average?
No. Prudential Financial Inc. (PRU) is currently 3.3% above its 200-week moving average of $95.51. It would need to fall to $95.51 to cross below the line.
What is PRU's 200-week moving average price?
Prudential Financial Inc.'s 200-week moving average is $95.51 as of 2026-05-01. This is the average weekly closing price over roughly the last 4 years, and it acts as a long-term trend line. When a stock drops below this level, it can signal that the price has fallen far enough from the long-term trend to attract value-oriented investors.
What happens when PRU drops below its 200-week moving average?
PRU has crossed below its 200-week moving average 23 times in our data. On average, buying at that moment produced a one-year return of +14.4%. These dips have historically been decent entry points. These episodes lasted 11 weeks on average.
Is PRU a good value right now?
Here's what our data says about PRU as of 2026-05-01: The stock is above its 200-week moving average, so it doesn't currently meet our primary signal. The 14-week RSI is 42. Free cash flow yield is 36.8%. Return on equity is 11.4%. Price-to-book is 1.1x. This is not a buy or sell recommendation — always do your own research.
How does PRU compare to the S&P 500?
Over the past 23.5 years, $100 invested in PRU would have grown to $682, compared to $1176 for the S&P 500. That's 8.5% annualized vs 11.1% for the index. PRU has underperformed the broader market over this period.
Does PRU pay a dividend?
Yes. Prudential Financial Inc. currently pays a dividend yield of 553.00%.
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of week of 2026-05-01