PRU
Prudential Financial Inc. Financial Services - Insurance Investor Relations →
Prudential Financial Inc. (PRU) closed at $102.80 as of 2026-02-02, trading 7.0% above its 200-week moving average of $96.08. The stock is currently moving closer to the line, down from 15.7% last week. The 14-week RSI sits at 50, indicating neutral momentum.
Over the past 1212 weeks of data, PRU has crossed below its 200-week moving average 21 times. On average, these episodes lasted 12 weeks. Historically, investors who bought PRU at the start of these episodes saw an average one-year return of +14.4%.
With a market cap of $36.2 billion, PRU is a large-cap stock. Return on equity stands at 10.9%. The stock trades at 1.1x book value.
The company has been aggressively buying back shares, reducing its share count by 5.8% over the past three years.
Over the past 23.3 years, a hypothetical investment of $100 in PRU would have grown to $701, compared to $1128 for the S&P 500. PRU has returned 8.7% annualized vs 10.9% for the index, underperforming the broader market over this period.
Free cash flow has been volatile over the past several years, making the quality of earnings harder to assess.
Growth of $100: PRU vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After PRU Crosses Below the Line?
Across 21 historical episodes, buying PRU when it crossed below its 200-week moving average produced an average return of +17.5% after 12 months (median +20.0%), compared to +13.6% for the S&P 500 over the same periods. 71% of those episodes were profitable after one year. After 24 months, the average return was +42.1% vs +34.8% for the index.
Each line shows $100 invested at the moment PRU crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
PRU has crossed below its 200-week MA 21 times with an average 1-year return of +14.4% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Nov 2002 | Dec 2002 | 2 | 3.6% | +24.5% | +609.8% |
| Feb 2003 | Apr 2003 | 10 | 4.8% | +50.9% | +589.4% |
| Mar 2008 | Mar 2008 | 2 | 4.0% | -83.0% | +186.8% |
| May 2008 | May 2008 | 1 | 0.6% | -34.3% | +173.9% |
| Jun 2008 | Sep 2008 | 13 | 22.2% | -40.8% | +177.2% |
| Sep 2008 | Apr 2010 | 82 | 83.8% | -32.7% | +170.0% |
| May 2010 | Dec 2010 | 33 | 16.7% | +11.9% | +225.0% |
| Aug 2011 | Oct 2011 | 11 | 16.9% | -0.8% | +242.7% |
| Nov 2011 | Nov 2011 | 2 | 10.0% | +3.4% | +281.2% |
| Dec 2011 | Dec 2011 | 1 | 3.1% | +9.4% | +273.8% |
| May 2012 | Jul 2012 | 10 | 8.1% | +54.3% | +289.8% |
| Nov 2012 | Nov 2012 | 1 | 2.4% | +91.3% | +268.7% |
| Jan 2016 | Feb 2016 | 7 | 13.8% | +55.5% | +129.2% |
| Mar 2016 | Apr 2016 | 3 | 2.2% | +53.9% | +124.9% |
| Jun 2016 | Jul 2016 | 4 | 2.9% | +53.8% | +118.4% |
| Dec 2018 | Jan 2019 | 6 | 10.7% | +12.3% | +69.4% |
| Jul 2019 | Sep 2019 | 6 | 11.9% | -24.5% | +60.8% |
| Sep 2019 | Oct 2019 | 1 | 1.9% | -22.5% | +61.1% |
| Feb 2020 | Feb 2021 | 51 | 53.0% | +22.6% | +82.4% |
| Mar 2023 | Apr 2023 | 4 | 7.5% | +52.7% | +51.1% |
| May 2023 | May 2023 | 4 | 5.9% | +44.4% | +43.7% |
| Average | 12 | — | +14.4% | — |
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of Friday close, 2026-02-02