PRPL
Purple Innovation, Inc. Consumer Discretionary - Mattresses Investor Relations →
Purple Innovation, Inc. (PRPL) closed at $0.71 as of 2026-03-20, trading 62.9% below its 200-week moving average of $1.91. This places PRPL in the extreme value zone. The stock moved further from the line this week, up from -63.5% last week. The 14-week RSI sits at 36, indicating neutral momentum.
Trading volume is running at 0.9x of its 14-week average, which is in the normal range. The balance between buying and selling volume (1.33 ratio) is neutral — neither side is clearly dominating.
Over the past 494 weeks of data, PRPL has crossed below its 200-week moving average 3 times. On average, these episodes lasted 109 weeks. Historically, investors who bought PRPL at the start of these episodes saw an average one-year return of +137.1%.
With a market cap of $77 million, PRPL is a small-cap stock. Free cash flow yield is currently negative, meaning the company is burning cash. Return on equity stands at -10270.5%. The stock trades at -2.9x book value.
Share count has increased 61.7% over three years, indicating dilution.
Over the past 9.5 years, a hypothetical investment of $100 in PRPL would have grown to $7, compared to $356 for the S&P 500. PRPL has returned -24.2% annualized vs 14.3% for the index, underperforming the broader market over this period.
Free cash flow has been volatile over the past several years, making the quality of earnings harder to assess.
Business Health
Annual financials — how the underlying business has performed over the past several years.
Cash Flow Free cash flow & net income ($M)
Revenue Annual revenue ($M) — business growth proxy
Total Debt Balance sheet debt ($M)
ROIC Return on invested capital (%)
FCF Yield Free cash flow / market cap (%) — Yartseva signal
Gross Margin Pricing power & competitive moat (%)
Shares Outstanding Buybacks vs dilution (millions)
Growth of $100: PRPL vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After PRPL Crosses Below the Line?
Across 3 historical episodes, buying PRPL when it crossed below its 200-week moving average produced an average return of +168.0% after 12 months (median -44.0%), compared to +19.0% for the S&P 500 over the same periods. 33% of those episodes were profitable after one year. After 24 months, the average return was -35.7% vs +28.7% for the index.
Each line shows $100 invested at the moment PRPL crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
PRPL has crossed below its 200-week MA 3 times with an average 1-year return of +137.1% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Mar 2018 | Dec 2019 | 93 | 48.0% | -42.4% | -92.4% |
| Mar 2020 | Apr 2020 | 5 | 47.2% | +316.5% | -91.2% |
| Nov 2021 | Ongoing | 228+ | 95.9% | Ongoing | -94.7% |
| Average | 109 | — | +137.1% | — |
Frequently Asked Questions
Is PRPL below its 200-week moving average?
Yes. As of 2026-03-20, Purple Innovation, Inc. (PRPL) is trading 62.9% below its 200-week moving average of $1.91. The current price is $0.71.
What is PRPL's 200-week moving average price?
Purple Innovation, Inc.'s 200-week moving average is $1.91 as of 2026-03-20. This is the average weekly closing price over roughly the last 4 years, and it acts as a long-term trend line. When a stock drops below this level, it can signal that the price has fallen far enough from the long-term trend to attract value-oriented investors.
What happens when PRPL drops below its 200-week moving average?
PRPL has crossed below its 200-week moving average 3 times in our data. On average, buying at that moment produced a one-year return of +137.1%. These dips have historically been decent entry points. These episodes lasted 109 weeks on average.
Is PRPL a good value right now?
Here's what our data says about PRPL as of 2026-03-20: The stock is below its 200-week moving average, which is the starting point for our analysis. The 14-week RSI is 36. Free cash flow is currently negative. Return on equity is -10270.5%. Price-to-book is -2.9x. This is not a buy or sell recommendation — always do your own research.
How does PRPL compare to the S&P 500?
Over the past 9.5 years, $100 invested in PRPL would have grown to $7, compared to $356 for the S&P 500. That's -24.2% annualized vs 14.3% for the index. PRPL has underperformed the broader market over this period.
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of week of 2026-03-20