PG
The Procter & Gamble Company Consumer Staples - Household Products Investor Relations →
The Procter & Gamble Company (PG) closed at $159.17 as of 2026-02-02, trading 8.2% above its 200-week moving average of $147.12. The stock moved further from the line this week, up from 3.2% last week. The 14-week RSI sits at 63, indicating neutral momentum.
Over the past 3296 weeks of data, PG has crossed below its 200-week moving average 30 times. On average, these episodes lasted 16 weeks. Historically, investors who bought PG at the start of these episodes saw an average one-year return of +14.0%.
With a market cap of $371.9 billion, PG is a large-cap stock. The company generates a free cash flow yield of 3.6%. Return on equity stands at 31.6%, indicating strong profitability. The stock trades at 7.1x book value.
PG is a Dividend Aristocrat, having increased its dividend for 25 or more consecutive years. The current yield is 266.00%. Management has been repurchasing shares, with a 2.2% reduction over three years.
Over the past 33.2 years, a hypothetical investment of $100 in PG would have grown to $2888, compared to $2849 for the S&P 500. That represents an annualized return of 10.7% vs 10.6% for the index — confirming PG as a market-beating investment and the kind of quality company where buying during 200-week moving average touches has historically been rewarded.
Free cash flow has been growing at a 1.2% compound annual rate, with 4 consecutive years of positive cash generation.
Growth of $100: PG vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After PG Crosses Below the Line?
Across 12 historical episodes, buying PG when it crossed below its 200-week moving average produced an average return of +16.4% after 12 months (median +14.0%), compared to +7.6% for the S&P 500 over the same periods. 70% of those episodes were profitable after one year. After 24 months, the average return was +35.2% vs +24.6% for the index.
Each line shows $100 invested at the moment PG crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
PG has crossed below its 200-week MA 30 times with an average 1-year return of +14.0% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Dec 1962 | Dec 1962 | 2 | 2.7% | +14.9% | +80653.1% |
| Feb 1963 | Mar 1963 | 4 | 3.3% | +17.5% | +79937.7% |
| Mar 1965 | Sep 1966 | 82 | 14.2% | -13.2% | +74066.7% |
| Jan 1967 | Jan 1967 | 1 | 0.9% | +31.9% | +74018.8% |
| Aug 1974 | Oct 1974 | 10 | 19.5% | +3.5% | +26073.9% |
| Nov 1974 | Jan 1975 | 11 | 9.1% | +13.5% | +25719.9% |
| Jul 1975 | Nov 1975 | 14 | 9.6% | +12.1% | +24503.7% |
| Dec 1975 | Jan 1976 | 5 | 2.2% | +6.3% | +23521.7% |
| Feb 1976 | Jun 1976 | 19 | 9.5% | -0.9% | +24062.3% |
| Jan 1977 | Aug 1977 | 31 | 15.1% | -1.4% | +24046.2% |
| Sep 1977 | Nov 1977 | 9 | 3.8% | +7.9% | +24256.5% |
| Dec 1977 | Dec 1977 | 2 | 1.1% | +7.3% | +24134.1% |
| Jan 1978 | Apr 1978 | 16 | 10.8% | +11.5% | +24613.6% |
| Feb 1979 | May 1980 | 62 | 16.1% | -8.6% | +23763.1% |
| Jun 1980 | Jul 1980 | 4 | 3.5% | +11.0% | +24868.4% |
| Sep 1980 | Apr 1981 | 30 | 13.0% | +0.9% | +24882.2% |
| May 1981 | Jun 1981 | 4 | 4.2% | +30.9% | +24795.2% |
| Aug 1981 | Sep 1981 | 8 | 2.4% | +26.3% | +24923.5% |
| Mar 2000 | Nov 2001 | 87 | 29.0% | +31.3% | +1079.7% |
| Dec 2001 | Dec 2001 | 1 | 2.3% | +17.0% | +709.8% |
| Jul 2002 | Jul 2002 | 1 | 3.5% | +22.9% | +706.8% |
| Oct 2008 | Oct 2008 | 1 | 1.0% | +0.9% | +349.8% |
| Dec 2008 | Dec 2008 | 1 | 1.0% | +9.1% | +346.4% |
| Jan 2009 | Nov 2009 | 42 | 23.2% | +8.7% | +355.7% |
| Aug 2015 | Oct 2015 | 7 | 5.2% | +25.7% | +196.4% |
| Mar 2018 | Jul 2018 | 16 | 8.2% | +34.3% | +149.0% |
| Jul 2018 | Jul 2018 | 1 | 0.5% | +51.0% | +147.6% |
| Oct 2022 | Oct 2022 | 1 | 0.5% | +19.0% | +40.1% |
| Nov 2025 | Nov 2025 | 2 | 0.6% | N/A | +9.1% |
| Dec 2025 | Jan 2026 | 7 | 4.1% | N/A | +11.7% |
| Average | 16 | — | +14.0% | — |
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of Friday close, 2026-02-02