PFG
Principal Financial Group, Inc. Financial Services - Asset Management Investor Relations →
Principal Financial Group, Inc. (PFG) closed at $101.09 as of 2026-05-01, trading 33.7% above its 200-week moving average of $75.63. The stock moved further from the line this week, up from 31.7% last week. The 14-week RSI sits at 62, indicating neutral momentum.
Trading volume is running at 0.9x of its 14-week average, which is in the normal range. The balance between buying and selling volume (0.82 ratio) is neutral — neither side is clearly dominating.
Over the past 1231 weeks of data, PFG has crossed below its 200-week moving average 9 times. On average, these episodes lasted 31 weeks. Historically, investors who bought PFG at the start of these episodes saw an average one-year return of +35.5%.
With a market cap of $21.8 billion, PFG is a large-cap stock. The company generates a free cash flow yield of 6.7%, which is healthy. Return on equity stands at 13.4%. The stock trades at 1.9x book value.
The company has been aggressively buying back shares, reducing its share count by 10.7% over the past three years.
Over the past 23.7 years, a hypothetical investment of $100 in PFG would have grown to $790, compared to $1358 for the S&P 500. PFG has returned 9.1% annualized vs 11.7% for the index, underperforming the broader market over this period.
Free cash flow has been growing at a 13.2% compound annual rate, with 4 consecutive years of positive cash generation.
Business Health
Annual financials — how the underlying business has performed over the past several years.
Cash Flow Free cash flow & net income ($M)
Revenue Annual revenue ($M) — business growth proxy
Total Debt Balance sheet debt ($M)
ROIC Return on invested capital (%)
FCF Yield Free cash flow / market cap (%) — Yartseva signal
Gross Margin Pricing power & competitive moat (%)
Shares Outstanding Buybacks vs dilution (millions)
Growth of $100: PFG vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After PFG Crosses Below the Line?
Across 9 historical episodes, buying PFG when it crossed below its 200-week moving average produced an average return of +36.3% after 12 months (median +51.0%), compared to +17.8% for the S&P 500 over the same periods. 89% of those episodes were profitable after one year. After 24 months, the average return was +53.7% vs +28.9% for the index.
Each line shows $100 invested at the moment PFG crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
PFG has crossed below its 200-week MA 9 times with an average 1-year return of +35.5% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Sep 2002 | Oct 2002 | 2 | 5.8% | +29.6% | +690.3% |
| Jun 2008 | Jan 2012 | 189 | 87.2% | -53.8% | +267.1% |
| May 2012 | Jun 2012 | 3 | 5.0% | +67.4% | +598.9% |
| Jan 2016 | Apr 2016 | 14 | 13.0% | +51.8% | +268.9% |
| Jun 2016 | Jul 2016 | 3 | 4.0% | +61.4% | +263.7% |
| Oct 2018 | Apr 2019 | 23 | 18.9% | +23.6% | +194.2% |
| Feb 2020 | Nov 2020 | 39 | 50.9% | +34.0% | +189.3% |
| Dec 2020 | Jan 2021 | 4 | 3.5% | +53.2% | +150.5% |
| Jan 2021 | Feb 2021 | 1 | 0.7% | +51.9% | +148.0% |
| Average | 31 | — | +35.5% | — |
Frequently Asked Questions
Is PFG below its 200-week moving average?
No. Principal Financial Group, Inc. (PFG) is currently 33.7% above its 200-week moving average of $75.63. It would need to fall to $75.63 to cross below the line.
What is PFG's 200-week moving average price?
Principal Financial Group, Inc.'s 200-week moving average is $75.63 as of 2026-05-01. This is the average weekly closing price over roughly the last 4 years, and it acts as a long-term trend line. When a stock drops below this level, it can signal that the price has fallen far enough from the long-term trend to attract value-oriented investors.
What happens when PFG drops below its 200-week moving average?
PFG has crossed below its 200-week moving average 9 times in our data. On average, buying at that moment produced a one-year return of +35.5%. These dips have historically been decent entry points. These episodes lasted 31 weeks on average.
Is PFG a good value right now?
Here's what our data says about PFG as of 2026-05-01: The stock is above its 200-week moving average, so it doesn't currently meet our primary signal. The 14-week RSI is 62. Free cash flow yield is 6.7%. Return on equity is 13.4%. Price-to-book is 1.9x. This is not a buy or sell recommendation — always do your own research.
How does PFG compare to the S&P 500?
Over the past 23.7 years, $100 invested in PFG would have grown to $790, compared to $1358 for the S&P 500. That's 9.1% annualized vs 11.7% for the index. PFG has underperformed the broader market over this period.
Does PFG pay a dividend?
Yes. Principal Financial Group, Inc. currently pays a dividend yield of 325.00%.
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of week of 2026-05-01