PFG
Principal Financial Group, Inc. Financial Services - Asset Management Investor Relations →
Principal Financial Group, Inc. (PFG) closed at $109.57 as of 2026-06-19, trading 43.1% above its 200-week moving average of $76.57. The stock is currently moving closer to the line, down from 45.5% last week. With a 14-week RSI of 92, PFG is in overbought territory.
Trading volume is running at 1.3x of its 14-week average, which is in the normal range. The balance between buying and selling volume (1.05 ratio) is neutral — neither side is clearly dominating.
Over the past 1238 weeks of data, PFG has crossed below its 200-week moving average 9 times. On average, these episodes lasted 31 weeks. Historically, investors who bought PFG at the start of these episodes saw an average one-year return of +35.5%.
With a market cap of $23.7 billion, PFG is a large-cap stock. The company generates a free cash flow yield of 6.2%, which is healthy. Return on equity stands at 13.4%. The stock trades at 2.0x book value.
The company has been aggressively buying back shares, reducing its share count by 10.7% over the past three years.
Over the past 23.8 years, a hypothetical investment of $100 in PFG would have grown to $863, compared to $1415 for the S&P 500. PFG has returned 9.5% annualized vs 11.8% for the index, underperforming the broader market over this period.
Free cash flow has been growing at a 13.2% compound annual rate, with 4 consecutive years of positive cash generation.
Business Health
Annual financials — how the underlying business has performed over the past several years.
Cash Flow Free cash flow & net income ($M)
Revenue Annual revenue ($M) — business growth proxy
Total Debt Balance sheet debt ($M)
ROIC Return on invested capital (%)
FCF Yield Free cash flow / market cap (%) — Yartseva signal
Gross Margin Pricing power & competitive moat (%)
Shares Outstanding Buybacks vs dilution (millions)
Growth of $100: PFG vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After PFG Crosses Below the Line?
Across 9 historical episodes, buying PFG when it crossed below its 200-week moving average produced an average return of +36.3% after 12 months (median +51.0%), compared to +17.8% for the S&P 500 over the same periods. 89% of those episodes were profitable after one year. After 24 months, the average return was +53.7% vs +28.9% for the index.
Each line shows $100 invested at the moment PFG crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Bean Score Experimental
The Bean Score measures how far a stock's free cash flow yield has deviated from its own quarterly baseline, normalized by the stock's historical behavior. Between earnings dates, FCF is constant — so the score is purely a function of stock price. The levels below show at what prices PFG would reach each dislocation threshold.
Dislocation Price Levels
Prices where PFG's Bean Score would hit each σ threshold. Valid until next earnings report (date TBD — last report: 2026-03-31).
| Level | σ | Price | Signal |
|---|---|---|---|
| Deep Value | +2σ | $84.19 | Unusually cheap — potential buy zone |
| Value | +1σ | $89.07 | Cheap vs. own history |
| Fair Value | +0σ | $94.56 | Historical mean behavior |
| Expensive | -1σ | $100.76 | Expensive vs. own history |
| Deep Expensive | -2σ | $107.83 | Unusually expensive — potential trim zone |
Quarterly FCF & Yield Trailing twelve-month free cash flow and yield at each quarter end
Signal Accuracy Collecting Data
The Bean Score system is accumulating weekly data to validate signal accuracy. After 13+ weeks of history, this section will display win rates and average returns for each σ threshold crossing — answering the question: "When this score says cheap or expensive, does the price subsequently move in the expected direction?"
Theoretical framework — not backtested or forward-tested. The Bean Score uses trailing twelve-month free cash flow yield as a dislocation identifier. It measures whether the market has pushed a stock's yield unusually far from its own baseline behavior. These levels are reference points for identifying potential swing trade opportunities, not buy/sell signals. FCF values update quarterly with earnings; between reports, all movement is price-driven.
Dislocation Scores Experimental
Each score measures deviation from PFG's own historical baseline — the same idea as the Bean Score, applied to different fundamentals. Positive means cheaper or more dislocated than this stock's norm. Scores marked σ are normalized by the stock's own variability; pp values are simple deltas from its recent baseline.
Theoretical framework — not backtested. These scores describe how unusual today's readings are for this specific company. They are starting points for research, not buy or sell signals. Annual-statement scores (buyback, accruals, FCF vs history) rest on only ~4 yearly data points and are deltas, not sigmas.
Historical Touches
PFG has crossed below its 200-week MA 9 times with an average 1-year return of +35.5% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Sep 2002 | Oct 2002 | 2 | 5.8% | +29.6% | +763.4% |
| Jun 2008 | Jan 2012 | 189 | 87.2% | -53.8% | +301.0% |
| May 2012 | Jun 2012 | 3 | 5.0% | +67.4% | +663.6% |
| Jan 2016 | Apr 2016 | 14 | 13.0% | +51.8% | +303.0% |
| Jun 2016 | Jul 2016 | 3 | 4.0% | +61.4% | +297.4% |
| Oct 2018 | Apr 2019 | 23 | 18.9% | +23.6% | +221.4% |
| Feb 2020 | Nov 2020 | 39 | 50.9% | +34.0% | +216.1% |
| Dec 2020 | Jan 2021 | 4 | 3.5% | +53.2% | +173.7% |
| Jan 2021 | Feb 2021 | 1 | 0.7% | +51.9% | +170.9% |
| Average | 31 | — | +35.5% | — |
Frequently Asked Questions
Is PFG below its 200-week moving average?
No. Principal Financial Group, Inc. (PFG) is currently 43.1% above its 200-week moving average of $76.57. It would need to fall to $76.57 to cross below the line.
What is PFG's 200-week moving average price?
Principal Financial Group, Inc.'s 200-week moving average is $76.57 as of 2026-06-19. This is the average weekly closing price over roughly the last 4 years, and it acts as a long-term trend line. When a stock drops below this level, it can signal that the price has fallen far enough from the long-term trend to attract value-oriented investors.
What happens when PFG drops below its 200-week moving average?
PFG has crossed below its 200-week moving average 9 times in our data. On average, buying at that moment produced a one-year return of +35.5%. These dips have historically been decent entry points. These episodes lasted 31 weeks on average.
Is PFG a good value right now?
Here's what our data says about PFG as of 2026-06-19: The stock is above its 200-week moving average, so it doesn't currently meet our primary signal. The 14-week RSI is 92 (overbought). Free cash flow yield is 6.2%. Return on equity is 13.4%. Price-to-book is 2.0x. This is not a buy or sell recommendation — always do your own research.
How does PFG compare to the S&P 500?
Over the past 23.8 years, $100 invested in PFG would have grown to $863, compared to $1415 for the S&P 500. That's 9.5% annualized vs 11.8% for the index. PFG has underperformed the broader market over this period.
Does PFG pay a dividend?
Yes. Principal Financial Group, Inc. currently pays a dividend yield of 295.00%.
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of week of 2026-06-19