PFG
Principal Financial Group, Inc. Financial Services - Asset Management Investor Relations →
Principal Financial Group, Inc. (PFG) closed at $97.34 as of 2026-02-02, trading 30.9% above its 200-week moving average of $74.39. The stock moved further from the line this week, up from 27.6% last week. With a 14-week RSI of 82, PFG is in overbought territory.
Over the past 1219 weeks of data, PFG has crossed below its 200-week moving average 9 times. On average, these episodes lasted 31 weeks. Historically, investors who bought PFG at the start of these episodes saw an average one-year return of +35.5%.
With a market cap of $21.7 billion, PFG is a large-cap stock. The company generates a free cash flow yield of 6.6%, which is healthy. Return on equity stands at 13.8%. The stock trades at 1.8x book value.
The company has been aggressively buying back shares, reducing its share count by 13.6% over the past three years.
Over the past 23.5 years, a hypothetical investment of $100 in PFG would have grown to $754, compared to $1301 for the S&P 500. PFG has returned 9.0% annualized vs 11.5% for the index, underperforming the broader market over this period.
Free cash flow has been growing at a 13.2% compound annual rate, with 4 consecutive years of positive cash generation.
Growth of $100: PFG vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After PFG Crosses Below the Line?
Across 9 historical episodes, buying PFG when it crossed below its 200-week moving average produced an average return of +36.3% after 12 months (median +51.0%), compared to +17.8% for the S&P 500 over the same periods. 89% of those episodes were profitable after one year. After 24 months, the average return was +53.7% vs +28.9% for the index.
Each line shows $100 invested at the moment PFG crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
PFG has crossed below its 200-week MA 9 times with an average 1-year return of +35.5% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Sep 2002 | Oct 2002 | 2 | 5.8% | +29.6% | +654.2% |
| Jun 2008 | Jan 2012 | 189 | 87.2% | -53.8% | +250.3% |
| May 2012 | Jun 2012 | 3 | 5.0% | +67.4% | +567.0% |
| Jan 2016 | Apr 2016 | 14 | 13.0% | +51.8% | +252.0% |
| Jun 2016 | Jul 2016 | 3 | 4.0% | +61.4% | +247.1% |
| Oct 2018 | Apr 2019 | 23 | 18.9% | +23.6% | +180.7% |
| Feb 2020 | Nov 2020 | 39 | 50.9% | +34.0% | +176.1% |
| Dec 2020 | Jan 2021 | 4 | 3.5% | +53.2% | +139.1% |
| Jan 2021 | Feb 2021 | 1 | 0.7% | +51.9% | +136.7% |
| Average | 31 | — | +35.5% | — |
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of Friday close, 2026-02-02