NUS
Nu Skin Enterprises, Inc. Consumer Defensive - Household & Personal Products Investor Relations →
Nu Skin Enterprises, Inc. (NUS) closed at $10.81 as of 2026-02-02, trading 44.7% below its 200-week moving average of $19.56. This places NUS in the extreme value zone. The stock moved further from the line this week, up from -46.2% last week. The 14-week RSI sits at 51, indicating neutral momentum.
Over the past 1476 weeks of data, NUS has crossed below its 200-week moving average 27 times. On average, these episodes lasted 29 weeks. Historically, investors who bought NUS at the start of these episodes saw an average one-year return of +5.4%.
With a market cap of $527 million, NUS is a small-cap stock. The company generates a free cash flow yield of 31.4%, which is notably high. Return on equity stands at 14.5%. The stock trades at 0.7x book value.
This stock also meets the Yartseva multibagger criteria as a small-cap with strong free cash flow yield and reasonable book value.
Over the past 28.4 years, a hypothetical investment of $100 in NUS would have grown to $112, compared to $1224 for the S&P 500. NUS has returned 0.4% annualized vs 9.2% for the index, underperforming the broader market over this period.
Free cash flow has been volatile over the past several years, making the quality of earnings harder to assess.
Growth of $100: NUS vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After NUS Crosses Below the Line?
Across 27 historical episodes, buying NUS when it crossed below its 200-week moving average produced an average return of +1.1% after 12 months (median -6.0%), compared to +9.8% for the S&P 500 over the same periods. 33% of those episodes were profitable after one year. After 24 months, the average return was +4.3% vs +18.1% for the index.
Each line shows $100 invested at the moment NUS crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
NUS has crossed below its 200-week MA 27 times with an average 1-year return of +5.4% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Oct 1997 | Mar 1998 | 21 | 35.1% | -2.0% | +12.5% |
| Jun 1998 | Nov 1998 | 23 | 53.2% | -8.0% | +4.2% |
| Dec 1998 | Dec 1998 | 1 | 3.6% | -60.3% | -3.5% |
| Feb 1999 | Apr 2002 | 165 | 73.5% | -55.9% | -4.6% |
| Jul 2002 | Aug 2002 | 2 | 19.9% | +27.2% | +138.9% |
| Mar 2003 | Mar 2003 | 1 | 1.8% | +140.9% | +122.1% |
| Apr 2003 | Apr 2003 | 1 | 0.6% | +189.2% | +125.6% |
| Apr 2006 | Sep 2006 | 20 | 20.1% | +2.5% | +11.8% |
| Sep 2006 | Oct 2006 | 2 | 1.8% | -0.2% | +8.6% |
| Jan 2007 | Mar 2008 | 60 | 25.1% | -14.0% | +3.2% |
| Mar 2008 | Mar 2008 | 1 | 1.2% | -40.1% | -0.1% |
| Apr 2008 | Jun 2009 | 60 | 45.2% | -25.0% | +0.4% |
| Jul 2009 | Jul 2009 | 1 | 0.1% | +84.9% | +14.5% |
| Aug 2014 | Mar 2015 | 32 | 29.2% | +1.4% | -67.2% |
| May 2015 | Aug 2016 | 65 | 48.8% | -22.9% | -70.1% |
| Oct 2016 | May 2017 | 26 | 13.6% | +15.6% | -72.8% |
| May 2017 | May 2017 | 1 | 0.3% | +49.4% | -73.8% |
| Mar 2019 | Sep 2020 | 80 | 63.9% | -58.2% | -72.1% |
| Oct 2020 | Nov 2020 | 4 | 5.1% | -16.3% | -73.7% |
| Dec 2020 | Dec 2020 | 1 | 0.2% | -7.0% | -75.1% |
| Feb 2021 | Mar 2021 | 3 | 6.5% | +5.5% | -73.6% |
| Apr 2021 | Apr 2021 | 1 | 0.2% | -1.2% | -75.3% |
| Aug 2021 | Dec 2021 | 19 | 20.6% | -8.8% | -75.4% |
| Feb 2022 | Mar 2022 | 5 | 4.8% | -10.8% | -73.6% |
| Apr 2022 | Aug 2022 | 16 | 10.2% | -5.3% | -72.6% |
| Aug 2022 | Jan 2023 | 22 | 24.3% | -41.5% | -70.9% |
| Feb 2023 | Ongoing | 155+ | 81.0% | Ongoing | -70.5% |
| Average | 29 | — | +5.4% | — |
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of Friday close, 2026-02-02