NOW
ServiceNow Inc. Technology - Cloud Software Investor Relations โ
ServiceNow Inc. (NOW) closed at $100.74 as of 2026-02-02, trading 27.9% below its 200-week moving average of $139.74. This places NOW in the extreme value zone. The stock is currently moving closer to the line, down from -16.3% last week. With a 14-week RSI of 14, NOW is in oversold territory.
Over the past 662 weeks of data, NOW has crossed below its 200-week moving average 5 times. On average, these episodes lasted 6 weeks. Historically, investors who bought NOW at the start of these episodes saw an average one-year return of +64.3%.
With a market cap of $106.3 billion, NOW is a large-cap stock. The company generates a free cash flow yield of 4.7%. Return on equity stands at 15.5%, a solid level. The stock trades at 8.1x book value.
Share count has increased 3.2% over three years, indicating dilution. NOW passes our Buffett quality screen: high return on equity, low debt, and positive free cash flow.
Over the past 12.8 years, a hypothetical investment of $100 in NOW would have grown to $1247, compared to $537 for the S&P 500. That represents an annualized return of 21.9% vs 14.1% for the index โ confirming NOW as a market-beating investment and the kind of quality company where buying during 200-week moving average touches has historically been rewarded.
Free cash flow has been growing at a 27.8% compound annual rate, with 4 consecutive years of positive cash generation. A business generating more cash every year while trading below its 200-week moving average is exactly the kind of disconnect value investors look for.
Growth of $100: NOW vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After NOW Crosses Below the Line?
Across 4 historical episodes, buying NOW when it crossed below its 200-week moving average produced an average return of +47.5% after 12 months (median +48.0%), compared to +26.2% for the S&P 500 over the same periods. 100% of those episodes were profitable after one year. After 24 months, the average return was +130.2% vs +52.8% for the index.
Each line shows $100 invested at the moment NOW crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
NOW has crossed below its 200-week MA 5 times with an average 1-year return of +64.3% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Feb 2016 | Feb 2016 | 4 | 10.8% | +71.0% | +862.9% |
| Sep 2022 | Jan 2023 | 17 | 19.9% | +47.0% | +33.6% |
| Feb 2023 | Mar 2023 | 6 | 7.0% | +74.3% | +14.7% |
| May 2023 | May 2023 | 1 | 4.2% | +64.8% | +15.8% |
| Jan 2026 | Ongoing | 4+ | 27.9% | Ongoing | -20.9% |
| Average | 6 | โ | +64.3% | โ |
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of Friday close, 2026-02-02