NOW

ServiceNow Inc. Technology - Cloud Software Investor Relations โ†’

YES
27.9% BELOW
โ†“ Approaching Was -16.3% last week
-15% -10% -5% 0% 5% 10% 15%+
Buy Threshold $139.74
14-Week RSI 14 ๐Ÿ“‰

ServiceNow Inc. (NOW) closed at $100.74 as of 2026-02-02, trading 27.9% below its 200-week moving average of $139.74. This places NOW in the extreme value zone. The stock is currently moving closer to the line, down from -16.3% last week. With a 14-week RSI of 14, NOW is in oversold territory.

Over the past 662 weeks of data, NOW has crossed below its 200-week moving average 5 times. On average, these episodes lasted 6 weeks. Historically, investors who bought NOW at the start of these episodes saw an average one-year return of +64.3%.

With a market cap of $106.3 billion, NOW is a large-cap stock. The company generates a free cash flow yield of 4.7%. Return on equity stands at 15.5%, a solid level. The stock trades at 8.1x book value.

Share count has increased 3.2% over three years, indicating dilution. NOW passes our Buffett quality screen: high return on equity, low debt, and positive free cash flow.

Over the past 12.8 years, a hypothetical investment of $100 in NOW would have grown to $1247, compared to $537 for the S&P 500. That represents an annualized return of 21.9% vs 14.1% for the index โ€” confirming NOW as a market-beating investment and the kind of quality company where buying during 200-week moving average touches has historically been rewarded.

Free cash flow has been growing at a 27.8% compound annual rate, with 4 consecutive years of positive cash generation. A business generating more cash every year while trading below its 200-week moving average is exactly the kind of disconnect value investors look for.

Growth of $100: NOW vs S&P 500

Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.

What Happens After NOW Crosses Below the Line?

Across 4 historical episodes, buying NOW when it crossed below its 200-week moving average produced an average return of +47.5% after 12 months (median +48.0%), compared to +26.2% for the S&P 500 over the same periods. 100% of those episodes were profitable after one year. After 24 months, the average return was +130.2% vs +52.8% for the index.

Each line shows $100 invested at the moment NOW crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.

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Historical Touches

NOW has crossed below its 200-week MA 5 times with an average 1-year return of +64.3% after recovery.

Crossed BelowRecoveredWeeksMax Depth1-Year ReturnReturn Since Touch
Feb 2016Feb 2016410.8%+71.0%+862.9%
Sep 2022Jan 20231719.9%+47.0%+33.6%
Feb 2023Mar 202367.0%+74.3%+14.7%
May 2023May 202314.2%+64.8%+15.8%
Jan 2026Ongoing4+27.9%Ongoing-20.9%
Average6โ€”+64.3%โ€”

Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.

Data as of Friday close, 2026-02-02