NATR
Nature's Sunshine Products, Inc. Consumer Defensive - Packaged Foods Investor Relations →
Nature's Sunshine Products, Inc. (NATR) closed at $26.33 as of 2026-02-02, trading 82.8% above its 200-week moving average of $14.41. The stock moved further from the line this week, up from 75.6% last week. With a 14-week RSI of 87, NATR is in overbought territory.
Over the past 819 weeks of data, NATR has crossed below its 200-week moving average 12 times. On average, these episodes lasted 28 weeks. Historically, investors who bought NATR at the start of these episodes saw an average one-year return of +0.6%.
With a market cap of $464 million, NATR is a small-cap stock. The company generates a free cash flow yield of 8.4%, which is notably high. Return on equity stands at 9.2%. The stock trades at 2.9x book value.
The company has been aggressively buying back shares, reducing its share count by 6.3% over the past three years.
Over the past 15.8 years, a hypothetical investment of $100 in NATR would have grown to $370, compared to $838 for the S&P 500. NATR has returned 8.6% annualized vs 14.4% for the index, underperforming the broader market over this period.
Free cash flow has been declining at a -20% compound annual rate. A deteriorating cash flow trend warrants extra scrutiny — the stock may be cheap for a reason.
Growth of $100: NATR vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After NATR Crosses Below the Line?
Across 12 historical episodes, buying NATR when it crossed below its 200-week moving average produced an average return of +3.4% after 12 months (median -3.0%), compared to +8.4% for the S&P 500 over the same periods. 27% of those episodes were profitable after one year. After 24 months, the average return was +1.7% vs +23.6% for the index.
Each line shows $100 invested at the moment NATR crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
NATR has crossed below its 200-week MA 12 times with an average 1-year return of +0.6% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Jan 2011 | Mar 2011 | 8 | 5.9% | +93.9% | +381.3% |
| Feb 2015 | Jun 2015 | 16 | 7.8% | -35.3% | +130.5% |
| Jul 2015 | Aug 2016 | 56 | 41.0% | -14.5% | +129.6% |
| Oct 2016 | Nov 2016 | 1 | 5.9% | -12.3% | +143.7% |
| Feb 2017 | May 2017 | 15 | 29.7% | -6.5% | +130.2% |
| Aug 2017 | Nov 2017 | 14 | 17.7% | -13.9% | +166.0% |
| Dec 2017 | Jan 2018 | 2 | 3.8% | -32.9% | +140.7% |
| Jan 2018 | Aug 2020 | 132 | 34.5% | -30.2% | +138.0% |
| May 2022 | Jun 2023 | 56 | 33.8% | -8.0% | +122.0% |
| Aug 2024 | Nov 2024 | 13 | 14.3% | +22.7% | +108.5% |
| Dec 2024 | May 2025 | 19 | 20.0% | +43.1% | +79.7% |
| Oct 2025 | Nov 2025 | 2 | 4.2% | N/A | +86.7% |
| Average | 28 | — | +0.6% | — |
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of Friday close, 2026-02-02