MO
Altria Group, Inc. Consumer Defensive - Tobacco Investor Relations →
Altria Group, Inc. (MO) closed at $65.40 as of 2026-02-02, trading 49.7% above its 200-week moving average of $43.70. The stock moved further from the line this week, up from 42.3% last week. With a 14-week RSI of 85, MO is in overbought territory.
Over the past 3296 weeks of data, MO has crossed below its 200-week moving average 24 times. On average, these episodes lasted 17 weeks. Historically, investors who bought MO at the start of these episodes saw an average one-year return of +25.5%.
With a market cap of $109.8 billion, MO is a large-cap stock. The stock trades at -31.3x book value.
The company has been aggressively buying back shares, reducing its share count by 7.3% over the past three years.
Over the past 33.2 years, a hypothetical investment of $100 in MO would have grown to $7176, compared to $2849 for the S&P 500. That represents an annualized return of 13.8% vs 10.6% for the index — confirming MO as a market-beating investment and the kind of quality company where buying during 200-week moving average touches has historically been rewarded.
Free cash flow has been volatile over the past several years, making the quality of earnings harder to assess.
Growth of $100: MO vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After MO Crosses Below the Line?
Across 12 historical episodes, buying MO when it crossed below its 200-week moving average produced an average return of +26.8% after 12 months (median +8.0%), compared to +13.1% for the S&P 500 over the same periods. 67% of those episodes were profitable after one year. After 24 months, the average return was +76.4% vs +20.7% for the index.
Each line shows $100 invested at the moment MO crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
MO has crossed below its 200-week MA 24 times with an average 1-year return of +25.5% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Dec 1962 | Mar 1963 | 13 | 6.3% | -1.5% | +3823301.7% |
| Jul 1963 | Aug 1963 | 6 | 4.7% | +10.2% | +3741613.8% |
| Sep 1963 | Sep 1963 | 3 | 4.5% | +14.5% | +3612173.2% |
| Oct 1963 | Mar 1964 | 21 | 9.2% | +9.0% | +3598959.5% |
| Aug 1964 | Aug 1964 | 1 | 0.0% | +20.0% | +3558549.8% |
| Aug 1966 | Aug 1966 | 1 | 0.2% | +92.3% | +3158567.3% |
| Sep 1966 | Sep 1966 | 1 | 0.3% | +100.9% | +3148985.5% |
| Aug 1974 | Dec 1974 | 18 | 21.4% | +7.1% | +381223.9% |
| Jan 1975 | Mar 1975 | 9 | 11.4% | +41.0% | +391314.7% |
| Mar 1975 | Apr 1975 | 1 | 1.8% | +20.4% | +345950.2% |
| Jul 1975 | Nov 1975 | 14 | 12.5% | +12.4% | +332920.5% |
| Mar 1976 | Mar 1976 | 2 | 0.9% | +11.5% | +311240.8% |
| Mar 1993 | Jan 1994 | 43 | 19.6% | +7.9% | +10655.6% |
| Feb 1994 | Aug 1994 | 29 | 15.9% | +12.5% | +8787.3% |
| Dec 1994 | Jan 1995 | 7 | 5.0% | +65.4% | +8611.4% |
| Mar 1999 | May 1999 | 5 | 2.3% | -35.9% | +3843.8% |
| Aug 1999 | Aug 1999 | 2 | 3.3% | -19.6% | +3686.3% |
| Sep 1999 | Oct 2000 | 58 | 46.6% | -18.6% | +3653.4% |
| Mar 2003 | May 2003 | 11 | 20.4% | +72.9% | +2971.0% |
| Mar 2008 | Apr 2008 | 1 | 59.0% | +158.9% | +2856.9% |
| Oct 2008 | Oct 2008 | 1 | 1.0% | +13.8% | +1020.4% |
| Nov 2008 | Jul 2009 | 35 | 14.5% | +28.1% | +1082.4% |
| Apr 2018 | Jun 2018 | 6 | 2.7% | -0.6% | +109.2% |
| Nov 2018 | Mar 2021 | 121 | 36.3% | -9.8% | +101.7% |
| Average | 17 | — | +25.5% | — |
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of Friday close, 2026-02-02