MAX
MediaAlpha, Inc. Communication Services - Internet Content & Information Investor Relations →
MediaAlpha, Inc. (MAX) closed at $9.59 as of 2026-03-20, trading 19.9% below its 200-week moving average of $11.98. This places MAX in the extreme value zone. The stock is currently moving closer to the line, down from -17.2% last week. The 14-week RSI sits at 32, indicating neutral momentum.
Over the past 14 weeks, up-weeks have carried more volume than down-weeks (2.18 buyers-vs-sellers ratio). When trading picks up, it's more often on days the price is rising — buyers are showing more interest than sellers.
Over the past 233 weeks of data, MAX has crossed below its 200-week moving average 7 times. On average, these episodes lasted 30 weeks. The average one-year return after crossing below was -43.4%, suggesting these dips have not historically been reliable buying opportunities for this stock.
With a market cap of $629 million, MAX is a small-cap stock. The company generates a free cash flow yield of 15.3%, which is notably high. The stock trades at 129.6x book value.
Share count has increased 28.6% over three years, indicating dilution.
Over the past 4.5 years, a hypothetical investment of $100 in MAX would have grown to $55, compared to $150 for the S&P 500. MAX has returned -12.5% annualized vs 9.5% for the index, underperforming the broader market over this period.
Free cash flow has been growing at a 32.3% compound annual rate, with 4 consecutive years of positive cash generation. A business generating more cash every year while trading below its 200-week moving average is exactly the kind of disconnect value investors look for.
Business Health
Annual financials — how the underlying business has performed over the past several years.
Cash Flow Free cash flow & net income ($M)
Revenue Annual revenue ($M) — business growth proxy
Total Debt Balance sheet debt ($M)
ROIC Return on invested capital (%)
FCF Yield Free cash flow / market cap (%) — Yartseva signal
Gross Margin Pricing power & competitive moat (%)
Shares Outstanding Buybacks vs dilution (millions)
Growth of $100: MAX vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After MAX Crosses Below the Line?
Across 7 historical episodes, buying MAX when it crossed below its 200-week moving average produced an average return of -34.2% after 12 months (median -22.0%), compared to +7.8% for the S&P 500 over the same periods. After 24 months, the average return was -44.0% vs -6.0% for the index.
Each line shows $100 invested at the moment MAX crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
MAX has crossed below its 200-week MA 7 times with an average 1-year return of +-43.4% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Oct 2021 | Feb 2024 | 124 | 73.6% | -51.6% | -47.6% |
| Apr 2024 | Apr 2024 | 4 | 4.9% | -56.6% | -48.0% |
| May 2024 | Oct 2024 | 21 | 35.1% | -43.3% | -47.8% |
| Oct 2024 | Sep 2025 | 45 | 46.9% | -22.2% | -41.5% |
| Sep 2025 | Oct 2025 | 5 | 14.2% | N/A | -20.3% |
| Nov 2025 | Nov 2025 | 1 | 3.0% | N/A | -19.1% |
| Dec 2025 | Ongoing | 12+ | 40.5% | Ongoing | -19.7% |
| Average | 30 | — | +-43.4% | — |
Frequently Asked Questions
Is MAX below its 200-week moving average?
Yes. As of 2026-03-20, MediaAlpha, Inc. (MAX) is trading 19.9% below its 200-week moving average of $11.98. The current price is $9.59.
What is MAX's 200-week moving average price?
MediaAlpha, Inc.'s 200-week moving average is $11.98 as of 2026-03-20. This is the average weekly closing price over roughly the last 4 years, and it acts as a long-term trend line. When a stock drops below this level, it can signal that the price has fallen far enough from the long-term trend to attract value-oriented investors.
What happens when MAX drops below its 200-week moving average?
MAX has crossed below its 200-week moving average 7 times in our data. The average one-year return after these crossings was -43.4%, meaning the dips were not reliable buying signals for this particular stock. These episodes lasted 30 weeks on average.
Is MAX a good value right now?
Here's what our data says about MAX as of 2026-03-20: The stock is below its 200-week moving average, which is the starting point for our analysis. The 14-week RSI is 32. Free cash flow yield is 15.3%. Price-to-book is 129.6x. This is not a buy or sell recommendation — always do your own research.
How does MAX compare to the S&P 500?
Over the past 4.5 years, $100 invested in MAX would have grown to $55, compared to $150 for the S&P 500. That's -12.5% annualized vs 9.5% for the index. MAX has underperformed the broader market over this period.
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of week of 2026-03-20