MAX
MediaAlpha, Inc. Communication Services - Internet Content & Information Investor Relations →
MediaAlpha, Inc. (MAX) closed at $8.95 as of 2026-02-02, trading 26.0% below its 200-week moving average of $12.10. This places MAX in the extreme value zone. The stock is currently moving closer to the line, down from -15.7% last week. With a 14-week RSI of 20, MAX is in oversold territory.
Over the past 227 weeks of data, MAX has crossed below its 200-week moving average 7 times. On average, these episodes lasted 29 weeks. The average one-year return after crossing below was -43.4%, suggesting these dips have not historically been reliable buying opportunities for this stock.
With a market cap of $587 million, MAX is a small-cap stock. The company generates a free cash flow yield of 14.7%, which is notably high. The stock trades at -17.1x book value.
Share count has increased 35.3% over three years, indicating dilution.
Over the past 4.4 years, a hypothetical investment of $100 in MAX would have grown to $51, compared to $160 for the S&P 500. MAX has returned -14.1% annualized vs 11.2% for the index, underperforming the broader market over this period.
Free cash flow has been growing at a 17.4% compound annual rate, with 4 consecutive years of positive cash generation. A business generating more cash every year while trading below its 200-week moving average is exactly the kind of disconnect value investors look for.
Growth of $100: MAX vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After MAX Crosses Below the Line?
Across 7 historical episodes, buying MAX when it crossed below its 200-week moving average produced an average return of -34.2% after 12 months (median -22.0%), compared to +7.8% for the S&P 500 over the same periods. After 24 months, the average return was -44.0% vs -6.0% for the index.
Each line shows $100 invested at the moment MAX crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
MAX has crossed below its 200-week MA 7 times with an average 1-year return of +-43.4% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Oct 2021 | Feb 2024 | 124 | 73.6% | -51.6% | -51.1% |
| Apr 2024 | Apr 2024 | 4 | 4.9% | -56.6% | -51.5% |
| May 2024 | Oct 2024 | 21 | 35.1% | -43.3% | -51.3% |
| Oct 2024 | Sep 2025 | 45 | 46.9% | -22.2% | -45.4% |
| Sep 2025 | Oct 2025 | 5 | 14.2% | N/A | -25.7% |
| Nov 2025 | Nov 2025 | 1 | 3.0% | N/A | -24.5% |
| Dec 2025 | Ongoing | 6+ | 26.0% | Ongoing | -25.1% |
| Average | 29 | — | +-43.4% | — |
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of Friday close, 2026-02-02