LAMR
Lamar Advertising Company Real Estate - REIT - Specialty Investor Relations →
Lamar Advertising Company (LAMR) closed at $124.57 as of 2026-03-20, trading 23.8% above its 200-week moving average of $100.62. The stock is currently moving closer to the line, down from 32.0% last week. The 14-week RSI sits at 50, indicating neutral momentum.
Trading volume is running at 1.7x of its 14-week average, which is in the normal range. The balance between buying and selling volume (1.08 ratio) is neutral — neither side is clearly dominating.
Over the past 1498 weeks of data, LAMR has crossed below its 200-week moving average 16 times. On average, these episodes lasted 22 weeks. Historically, investors who bought LAMR at the start of these episodes saw an average one-year return of +36.0%.
With a market cap of $12.6 billion, LAMR is a large-cap stock. The company generates a free cash flow yield of 4.3%. Return on equity stands at 57.2%, indicating strong profitability. The stock trades at 12.5x book value.
Over the past 28.8 years, a hypothetical investment of $100 in LAMR would have grown to $1273, compared to $1118 for the S&P 500. That represents an annualized return of 9.3% vs 8.8% for the index — confirming LAMR as a market-beating investment and the kind of quality company where buying during 200-week moving average touches has historically been rewarded.
Free cash flow has been volatile over the past several years, making the quality of earnings harder to assess.
Business Health
Annual financials — how the underlying business has performed over the past several years.
Cash Flow Free cash flow & net income ($M)
Revenue Annual revenue ($M) — business growth proxy
Total Debt Balance sheet debt ($M)
ROIC Return on invested capital (%)
FCF Yield Free cash flow / market cap (%) — Yartseva signal
Gross Margin Pricing power & competitive moat (%)
Shares Outstanding Buybacks vs dilution (millions)
Growth of $100: LAMR vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After LAMR Crosses Below the Line?
Across 16 historical episodes, buying LAMR when it crossed below its 200-week moving average produced an average return of +34.1% after 12 months (median +54.0%), compared to +9.4% for the S&P 500 over the same periods. 56% of those episodes were profitable after one year. After 24 months, the average return was +48.4% vs +21.2% for the index.
Each line shows $100 invested at the moment LAMR crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
LAMR has crossed below its 200-week MA 16 times with an average 1-year return of +36.0% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Aug 1997 | Aug 1997 | 1 | 0.0% | +107.2% | +1292.7% |
| Oct 1998 | Oct 1998 | 1 | 13.2% | +164.8% | +1068.5% |
| Mar 2001 | Apr 2001 | 7 | 5.0% | +18.0% | +546.7% |
| Aug 2001 | Dec 2001 | 19 | 28.7% | -18.3% | +520.4% |
| Jan 2002 | Mar 2002 | 8 | 9.7% | -7.8% | +500.2% |
| Mar 2002 | Apr 2002 | 2 | 1.3% | -21.8% | +473.5% |
| Apr 2002 | May 2002 | 1 | 2.0% | -9.6% | +478.9% |
| Jun 2002 | Jan 2004 | 82 | 34.9% | -9.2% | +500.7% |
| Dec 2007 | Nov 2010 | 151 | 87.4% | -72.8% | +371.1% |
| May 2011 | Dec 2011 | 34 | 40.6% | -9.6% | +643.2% |
| May 2012 | Jun 2012 | 5 | 9.9% | +84.1% | +745.4% |
| Mar 2020 | Jun 2020 | 12 | 42.6% | +51.4% | +154.0% |
| Jun 2020 | Aug 2020 | 9 | 6.2% | +69.4% | +153.3% |
| Sep 2020 | Sep 2020 | 3 | 6.3% | +79.0% | +158.2% |
| Oct 2020 | Nov 2020 | 3 | 7.6% | +87.1% | +146.0% |
| Sep 2023 | Oct 2023 | 6 | 6.6% | +64.0% | +67.3% |
| Average | 22 | — | +36.0% | — |
Frequently Asked Questions
Is LAMR below its 200-week moving average?
No. Lamar Advertising Company (LAMR) is currently 23.8% above its 200-week moving average of $100.62. It would need to fall to $100.62 to cross below the line.
What is LAMR's 200-week moving average price?
Lamar Advertising Company's 200-week moving average is $100.62 as of 2026-03-20. This is the average weekly closing price over roughly the last 4 years, and it acts as a long-term trend line. When a stock drops below this level, it can signal that the price has fallen far enough from the long-term trend to attract value-oriented investors.
What happens when LAMR drops below its 200-week moving average?
LAMR has crossed below its 200-week moving average 16 times in our data. On average, buying at that moment produced a one-year return of +36.0%. These dips have historically been decent entry points. These episodes lasted 22 weeks on average.
Is LAMR a good value right now?
Here's what our data says about LAMR as of 2026-03-20: The stock is above its 200-week moving average, so it doesn't currently meet our primary signal. The 14-week RSI is 50. Free cash flow yield is 4.3%. Return on equity is 57.2%. Price-to-book is 12.5x. This is not a buy or sell recommendation — always do your own research.
How does LAMR compare to the S&P 500?
Over the past 28.8 years, $100 invested in LAMR would have grown to $1273, compared to $1118 for the S&P 500. That's 9.3% annualized vs 8.8% for the index. LAMR has outperformed the broader market over this period.
Does LAMR pay a dividend?
Yes. Lamar Advertising Company currently pays a dividend yield of 514.00%.
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of week of 2026-03-20