KSS
Kohl's Corporation Consumer Discretionary - Department Stores Investor Relations →
Kohl's Corporation (KSS) closed at $18.50 as of 2026-02-02, trading 4.3% below its 200-week moving average of $19.33. This places KSS in the below line zone. The stock moved further from the line this week, up from -10.2% last week. The 14-week RSI sits at 56, indicating neutral momentum.
Over the past 1711 weeks of data, KSS has crossed below its 200-week moving average 28 times. On average, these episodes lasted 25 weeks. The average one-year return after crossing below was -13.1%, suggesting these dips have not historically been reliable buying opportunities for this stock.
With a market cap of $2.1 billion, KSS is a mid-cap stock. The company generates a free cash flow yield of 33.4%, which is notably high. Return on equity stands at 5.0%. The stock trades at 0.5x book value.
The company has been aggressively buying back shares, reducing its share count by 15.0% over the past three years.
Over the past 32.9 years, a hypothetical investment of $100 in KSS would have grown to $822, compared to $2830 for the S&P 500. KSS has returned 6.6% annualized vs 10.7% for the index, underperforming the broader market over this period.
Free cash flow has been declining at a -52.2% compound annual rate. A deteriorating cash flow trend warrants extra scrutiny — the stock may be cheap for a reason.
Growth of $100: KSS vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After KSS Crosses Below the Line?
Across 27 historical episodes, buying KSS when it crossed below its 200-week moving average produced an average return of -10.0% after 12 months (median -9.0%), compared to +12.8% for the S&P 500 over the same periods. 41% of those episodes were profitable after one year. After 24 months, the average return was +4.9% vs +29.8% for the index.
Each line shows $100 invested at the moment KSS crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
KSS has crossed below its 200-week MA 28 times with an average 1-year return of +-13.1% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Oct 2002 | Oct 2002 | 1 | 1.5% | +0.5% | -32.1% |
| Dec 2002 | Dec 2002 | 1 | 0.1% | -19.6% | -35.0% |
| Jan 2003 | Mar 2003 | 8 | 12.0% | -17.9% | -33.8% |
| Apr 2003 | Jul 2003 | 13 | 13.3% | -21.8% | -35.4% |
| Sep 2003 | Jun 2005 | 90 | 30.7% | -13.9% | -38.1% |
| Jun 2005 | Jun 2005 | 1 | 0.3% | +4.3% | -35.8% |
| Aug 2005 | Mar 2006 | 34 | 18.8% | +8.2% | -34.5% |
| Sep 2007 | Sep 2007 | 1 | 2.1% | -5.4% | -34.1% |
| Oct 2007 | Aug 2009 | 98 | 52.1% | -44.4% | -35.2% |
| Dec 2009 | Dec 2009 | 1 | 0.0% | +0.8% | -33.4% |
| Jan 2010 | Feb 2010 | 7 | 7.7% | -1.8% | -32.7% |
| May 2010 | Sep 2010 | 18 | 14.2% | +6.1% | -31.3% |
| Oct 2010 | Nov 2010 | 1 | 0.3% | +5.2% | -30.6% |
| Aug 2011 | Sep 2011 | 8 | 9.9% | +10.7% | -25.5% |
| Jan 2012 | Jan 2012 | 4 | 2.3% | -6.7% | -25.1% |
| May 2012 | Jul 2012 | 7 | 8.8% | +12.4% | -26.6% |
| Nov 2012 | May 2013 | 23 | 13.9% | +27.3% | -23.5% |
| Aug 2015 | Nov 2016 | 63 | 29.6% | -10.2% | -38.7% |
| Jan 2017 | Nov 2017 | 47 | 24.4% | +38.3% | -28.2% |
| May 2019 | Jul 2019 | 7 | 3.6% | -57.9% | -45.2% |
| Aug 2019 | Sep 2019 | 5 | 8.2% | -52.2% | -45.7% |
| Sep 2019 | Oct 2019 | 1 | 3.5% | -55.5% | -44.3% |
| Nov 2019 | Dec 2019 | 4 | 4.8% | -36.4% | -44.1% |
| Jan 2020 | Feb 2021 | 56 | 75.6% | -6.9% | -44.1% |
| Oct 2021 | Oct 2021 | 2 | 3.8% | -38.7% | -46.4% |
| Jan 2022 | Jan 2022 | 1 | 1.1% | -30.6% | -47.6% |
| May 2022 | Nov 2025 | 184 | 74.5% | -48.1% | -37.9% |
| Jan 2026 | Ongoing | 4+ | 10.2% | Ongoing | -0.6% |
| Average | 25 | — | +-13.1% | — |
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of Friday close, 2026-02-02