KO
The Coca-Cola Company Consumer Staples - Beverages Investor Relations →
The Coca-Cola Company (KO) closed at $79.03 as of 2026-02-02, trading 30.0% above its 200-week moving average of $60.79. The stock moved further from the line this week, up from 23.3% last week. With a 14-week RSI of 77, KO is in overbought territory.
Over the past 3296 weeks of data, KO has crossed below its 200-week moving average 26 times. On average, these episodes lasted 24 weeks. Historically, investors who bought KO at the start of these episodes saw an average one-year return of +11.6%.
With a market cap of $340.1 billion, KO is a large-cap stock. The company generates a free cash flow yield of 0.4%. Return on equity stands at 42.4%, indicating strong profitability. The stock trades at 10.9x book value.
KO is a Dividend Aristocrat, having increased its dividend for 25 or more consecutive years. The current yield is 258.00%.
Over the past 33.2 years, a hypothetical investment of $100 in KO would have grown to $1683, compared to $2849 for the S&P 500. KO has returned 8.9% annualized vs 10.6% for the index, underperforming the broader market over this period.
In the past 12 months, corporate insiders have made 1 open-market purchase totaling $998,676.
Free cash flow has been declining at a -25% compound annual rate. A deteriorating cash flow trend warrants extra scrutiny — the stock may be cheap for a reason.
Growth of $100: KO vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After KO Crosses Below the Line?
Across 13 historical episodes, buying KO when it crossed below its 200-week moving average produced an average return of +7.2% after 12 months (median +4.0%), compared to +15.5% for the S&P 500 over the same periods. 69% of those episodes were profitable after one year. After 24 months, the average return was +14.8% vs +19.5% for the index.
Each line shows $100 invested at the moment KO crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
KO has crossed below its 200-week MA 26 times with an average 1-year return of +11.6% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Dec 1962 | Dec 1962 | 1 | 0.0% | +38.7% | +201954.9% |
| Feb 1974 | Mar 1974 | 4 | 2.7% | -29.0% | +31732.1% |
| Mar 1974 | Aug 1977 | 179 | 60.1% | -25.8% | +31661.2% |
| Oct 1977 | Nov 1977 | 4 | 5.3% | +21.5% | +40572.7% |
| Nov 1977 | Mar 1978 | 14 | 5.3% | +15.9% | +41245.9% |
| May 1979 | May 1979 | 2 | 1.8% | -1.5% | +39494.9% |
| Jul 1979 | Jul 1979 | 1 | 0.6% | +0.3% | +38750.4% |
| Sep 1979 | Jul 1980 | 42 | 18.1% | -4.3% | +38918.5% |
| Sep 1980 | Dec 1980 | 16 | 11.7% | +3.4% | +41123.7% |
| Jan 1981 | Feb 1981 | 5 | 1.8% | +0.5% | +39503.0% |
| Aug 1981 | Sep 1981 | 6 | 4.9% | +21.9% | +38561.8% |
| Jan 1982 | Mar 1982 | 9 | 7.5% | +64.7% | +39320.4% |
| May 1982 | May 1982 | 1 | 0.1% | +70.6% | +37641.7% |
| Aug 1999 | Nov 1999 | 13 | 17.3% | +3.8% | +459.4% |
| Dec 1999 | Jan 2000 | 3 | 3.9% | -9.3% | +447.7% |
| Jan 2000 | Jul 2000 | 26 | 25.9% | +3.1% | +474.7% |
| Aug 2000 | Apr 2002 | 89 | 28.5% | -20.1% | +438.8% |
| Jun 2002 | Jun 2002 | 1 | 0.5% | -11.7% | +482.1% |
| Jul 2002 | Dec 2003 | 74 | 25.6% | -12.3% | +514.0% |
| Jul 2004 | May 2005 | 43 | 15.1% | -0.1% | +567.8% |
| May 2005 | May 2006 | 48 | 8.0% | +1.9% | +569.4% |
| Oct 2008 | May 2009 | 32 | 16.1% | +36.5% | +550.2% |
| Mar 2020 | Apr 2020 | 3 | 12.8% | +37.1% | +145.9% |
| May 2020 | May 2020 | 1 | 2.0% | +30.8% | +117.7% |
| Jun 2020 | Jun 2020 | 1 | 0.9% | +28.7% | +114.2% |
| Oct 2023 | Oct 2023 | 2 | 0.7% | +36.1% | +59.0% |
| Average | 24 | — | +11.6% | — |
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of Friday close, 2026-02-02