HRI
Herc Holdings Inc. Industrials - Rental & Leasing Services Investor Relations →
Herc Holdings Inc. (HRI) closed at $100.42 as of 2026-03-20, trading 24.7% below its 200-week moving average of $133.37. This places HRI in the extreme value zone. The stock is currently moving closer to the line, down from -18.3% last week. The 14-week RSI sits at 34, indicating neutral momentum.
Trading volume is running at 1.1x of its 14-week average, which is in the normal range. The balance between buying and selling volume (0.82 ratio) is neutral — neither side is clearly dominating.
Over the past 961 weeks of data, HRI has crossed below its 200-week moving average 16 times. On average, these episodes lasted 26 weeks. Historically, investors who bought HRI at the start of these episodes saw an average one-year return of +19.9%.
With a market cap of $3.4 billion, HRI is a mid-cap stock. The company generates a free cash flow yield of 12.1%, which is notably high. Return on equity stands at 0.1%. The stock trades at 1.7x book value.
Share count has increased 15.2% over three years, indicating dilution.
Over the past 18.5 years, a hypothetical investment of $100 in HRI would have grown to $173, compared to $590 for the S&P 500. HRI has returned 3.0% annualized vs 10.1% for the index, underperforming the broader market over this period.
Free cash flow has been declining. A deteriorating cash flow trend warrants extra scrutiny — the stock may be cheap for a reason.
Business Health
Annual financials — how the underlying business has performed over the past several years.
Cash Flow Free cash flow & net income ($M)
Revenue Annual revenue ($M) — business growth proxy
Total Debt Balance sheet debt ($M)
ROIC Return on invested capital (%)
FCF Yield Free cash flow / market cap (%) — Yartseva signal
Gross Margin Pricing power & competitive moat (%)
Shares Outstanding Buybacks vs dilution (millions)
Growth of $100: HRI vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After HRI Crosses Below the Line?
Across 15 historical episodes, buying HRI when it crossed below its 200-week moving average produced an average return of +24.8% after 12 months (median -1.0%), compared to +12.5% for the S&P 500 over the same periods. 46% of those episodes were profitable after one year. After 24 months, the average return was +116.1% vs +31.6% for the index.
Each line shows $100 invested at the moment HRI crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
HRI has crossed below its 200-week MA 16 times with an average 1-year return of +19.9% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Oct 2007 | Apr 2010 | 129 | 90.4% | -65.8% | +73.1% |
| May 2010 | Nov 2010 | 30 | 30.2% | +40.3% | +202.7% |
| Aug 2011 | Oct 2011 | 8 | 16.0% | +33.6% | +274.5% |
| Nov 2011 | Nov 2011 | 1 | 4.4% | +50.2% | +264.0% |
| May 2015 | Jun 2015 | 1 | 1.5% | -53.5% | +82.8% |
| Jun 2015 | Nov 2017 | 124 | 64.2% | -43.8% | +90.6% |
| Oct 2018 | Apr 2019 | 28 | 45.2% | -10.6% | +129.0% |
| May 2019 | Jun 2019 | 7 | 23.0% | -39.0% | +160.8% |
| Jul 2019 | Sep 2019 | 8 | 11.2% | -15.2% | +170.5% |
| Sep 2019 | Oct 2019 | 1 | 1.7% | -1.2% | +156.1% |
| Jan 2020 | Oct 2020 | 36 | 69.4% | +59.5% | +171.9% |
| Oct 2020 | Nov 2020 | 1 | 0.5% | +311.5% | +145.9% |
| Mar 2025 | Jun 2025 | 17 | 20.8% | -6.8% | -22.1% |
| Jul 2025 | Oct 2025 | 15 | 19.2% | N/A | -25.4% |
| Nov 2025 | Nov 2025 | 2 | 1.0% | N/A | -24.1% |
| Mar 2026 | Ongoing | 3+ | 24.7% | Ongoing | -16.4% |
| Average | 26 | — | +19.9% | — |
Frequently Asked Questions
Is HRI below its 200-week moving average?
Yes. As of 2026-03-20, Herc Holdings Inc. (HRI) is trading 24.7% below its 200-week moving average of $133.37. The current price is $100.42.
What is HRI's 200-week moving average price?
Herc Holdings Inc.'s 200-week moving average is $133.37 as of 2026-03-20. This is the average weekly closing price over roughly the last 4 years, and it acts as a long-term trend line. When a stock drops below this level, it can signal that the price has fallen far enough from the long-term trend to attract value-oriented investors.
What happens when HRI drops below its 200-week moving average?
HRI has crossed below its 200-week moving average 16 times in our data. On average, buying at that moment produced a one-year return of +19.9%. These dips have historically been decent entry points. These episodes lasted 26 weeks on average.
Is HRI a good value right now?
Here's what our data says about HRI as of 2026-03-20: The stock is below its 200-week moving average, which is the starting point for our analysis. The 14-week RSI is 34. Free cash flow yield is 12.1%. Return on equity is 0.1%. Price-to-book is 1.7x. This is not a buy or sell recommendation — always do your own research.
How does HRI compare to the S&P 500?
Over the past 18.5 years, $100 invested in HRI would have grown to $173, compared to $590 for the S&P 500. That's 3.0% annualized vs 10.1% for the index. HRI has underperformed the broader market over this period.
Does HRI pay a dividend?
Yes. Herc Holdings Inc. currently pays a dividend yield of 279.00%.
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of week of 2026-03-20