HRI
Herc Holdings Inc. Industrials - Rental & Leasing Services Investor Relations →
Herc Holdings Inc. (HRI) closed at $180.31 as of 2026-02-02, trading 35.1% above its 200-week moving average of $133.45. The stock moved further from the line this week, up from 7.6% last week. The 14-week RSI sits at 66, indicating neutral momentum.
Over the past 955 weeks of data, HRI has crossed below its 200-week moving average 15 times. On average, these episodes lasted 27 weeks. Historically, investors who bought HRI at the start of these episodes saw an average one-year return of +22.2%.
With a market cap of $6.0 billion, HRI is a mid-cap stock. The company generates a free cash flow yield of 3.6%. Return on equity stands at -4.1%. The stock trades at 3.1x book value.
Over the past 18.4 years, a hypothetical investment of $100 in HRI would have grown to $309, compared to $627 for the S&P 500. HRI has returned 6.3% annualized vs 10.5% for the index, underperforming the broader market over this period.
Free cash flow has been declining at a -46.1% compound annual rate. A deteriorating cash flow trend warrants extra scrutiny — the stock may be cheap for a reason.
Growth of $100: HRI vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After HRI Crosses Below the Line?
Across 15 historical episodes, buying HRI when it crossed below its 200-week moving average produced an average return of +28.2% after 12 months (median +32.0%), compared to +12.0% for the S&P 500 over the same periods. 50% of those episodes were profitable after one year. After 24 months, the average return was +116.1% vs +31.6% for the index.
Each line shows $100 invested at the moment HRI crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
HRI has crossed below its 200-week MA 15 times with an average 1-year return of +22.2% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Oct 2007 | Apr 2010 | 129 | 90.4% | -65.8% | +209.4% |
| May 2010 | Nov 2010 | 30 | 30.2% | +40.3% | +441.1% |
| Aug 2011 | Oct 2011 | 8 | 16.0% | +33.6% | +569.2% |
| Nov 2011 | Nov 2011 | 1 | 4.4% | +50.2% | +550.5% |
| May 2015 | Jun 2015 | 1 | 1.5% | -53.5% | +226.7% |
| Jun 2015 | Nov 2017 | 124 | 64.2% | -43.8% | +240.6% |
| Oct 2018 | Apr 2019 | 28 | 45.2% | -10.6% | +309.3% |
| May 2019 | Jun 2019 | 7 | 23.0% | -39.0% | +366.2% |
| Jul 2019 | Sep 2019 | 8 | 11.2% | -15.2% | +383.5% |
| Sep 2019 | Oct 2019 | 1 | 1.7% | -1.2% | +357.7% |
| Jan 2020 | Oct 2020 | 36 | 69.4% | +59.5% | +385.9% |
| Oct 2020 | Nov 2020 | 1 | 0.5% | +311.5% | +339.5% |
| Mar 2025 | Jun 2025 | 17 | 20.8% | N/A | +39.3% |
| Jul 2025 | Oct 2025 | 15 | 19.2% | N/A | +33.3% |
| Nov 2025 | Nov 2025 | 2 | 1.0% | N/A | +35.6% |
| Average | 27 | — | +22.2% | — |
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of Friday close, 2026-02-02