HELE
Helen of Troy Limited Consumer Defensive - Household & Personal Products Investor Relations →
Helen of Troy Limited (HELE) closed at $14.85 as of 2026-03-20, trading 81.5% below its 200-week moving average of $80.15. This places HELE in the extreme value zone. The stock is currently moving closer to the line, down from -79.7% last week. With a 14-week RSI of 28, HELE is in oversold territory.
Trading volume is running at 0.9x of its 14-week average, which is in the normal range. The balance between buying and selling volume (0.70 ratio) is neutral — neither side is clearly dominating.
Over the past 2545 weeks of data, HELE has crossed below its 200-week moving average 27 times. On average, these episodes lasted 28 weeks. Historically, investors who bought HELE at the start of these episodes saw an average one-year return of +70.1%.
With a market cap of $343 million, HELE is a small-cap stock. The company generates a free cash flow yield of 26.5%, which is notably high. Return on equity stands at -63.9%. The stock trades at 0.4x book value.
Management has been repurchasing shares, with a 4.0% reduction over three years. This stock also meets the Yartseva multibagger criteria as a small-cap with strong free cash flow yield and reasonable book value.
Over the past 33.2 years, a hypothetical investment of $100 in HELE would have grown to $321, compared to $2683 for the S&P 500. HELE has returned 3.6% annualized vs 10.4% for the index, underperforming the broader market over this period.
Free cash flow has been volatile over the past several years, making the quality of earnings harder to assess.
Business Health
Annual financials — how the underlying business has performed over the past several years.
Cash Flow Free cash flow & net income ($M)
Revenue Annual revenue ($M) — business growth proxy
Total Debt Balance sheet debt ($M)
ROIC Return on invested capital (%)
FCF Yield Free cash flow / market cap (%) — Yartseva signal
Gross Margin Pricing power & competitive moat (%)
Shares Outstanding Buybacks vs dilution (millions)
Growth of $100: HELE vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After HELE Crosses Below the Line?
Across 16 historical episodes, buying HELE when it crossed below its 200-week moving average produced an average return of +11.7% after 12 months (median -5.0%), compared to +7.1% for the S&P 500 over the same periods. 40% of those episodes were profitable after one year. After 24 months, the average return was +35.5% vs +6.3% for the index.
Each line shows $100 invested at the moment HELE crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
HELE has crossed below its 200-week MA 27 times with an average 1-year return of +70.1% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Jun 1977 | Aug 1979 | 114 | 71.4% | -76.2% | +6688.6% |
| Nov 1979 | Dec 1979 | 1 | 24.1% | +160.0% | +14156.0% |
| Apr 1982 | Apr 1982 | 1 | 0.4% | +364.0% | +5602.4% |
| May 1982 | Jun 1982 | 6 | 22.6% | +400.0% | +5840.0% |
| Jul 1982 | Aug 1982 | 2 | 2.4% | +469.2% | +5383.1% |
| Mar 1985 | Apr 1986 | 57 | 45.0% | -11.6% | +1557.7% |
| May 1986 | Aug 1986 | 13 | 16.9% | +32.0% | +1325.6% |
| Aug 1986 | Aug 1986 | 1 | 1.8% | +30.2% | +1244.9% |
| Oct 1987 | Jan 1988 | 11 | 22.7% | +133.3% | +1385.0% |
| Apr 1990 | Apr 1990 | 2 | 4.0% | -23.5% | +627.3% |
| Jul 1990 | May 1991 | 47 | 48.1% | +12.1% | +683.3% |
| Jun 1991 | Jul 1991 | 4 | 6.6% | +89.7% | +634.8% |
| Mar 1999 | Mar 1999 | 1 | 0.7% | -40.2% | +26.4% |
| Sep 1999 | Jul 2001 | 95 | 65.4% | -46.3% | +44.9% |
| Sep 2001 | Oct 2001 | 5 | 29.9% | +1.9% | +32.1% |
| Oct 2001 | Dec 2001 | 8 | 16.1% | -5.8% | +49.2% |
| Sep 2002 | Sep 2002 | 1 | 1.3% | +134.6% | +43.3% |
| Oct 2002 | Dec 2002 | 8 | 13.8% | +138.3% | +51.5% |
| Sep 2005 | Oct 2006 | 55 | 27.1% | -17.1% | -29.2% |
| Jan 2007 | Jan 2007 | 2 | 2.6% | -35.7% | -35.2% |
| Feb 2007 | May 2007 | 12 | 8.2% | -33.1% | -37.5% |
| Jul 2007 | Aug 2008 | 55 | 38.2% | -10.2% | -35.8% |
| Sep 2008 | Jul 2009 | 40 | 54.7% | -4.8% | -24.9% |
| Sep 2009 | Oct 2009 | 2 | 2.8% | +34.8% | -21.9% |
| Mar 2018 | Apr 2018 | 5 | 5.6% | +38.2% | -81.8% |
| Mar 2020 | Mar 2020 | 1 | 1.8% | +87.5% | -86.7% |
| May 2022 | Ongoing | 199+ | 81.5% | Ongoing | -91.7% |
| Average | 28 | — | +70.1% | — |
Frequently Asked Questions
Is HELE below its 200-week moving average?
Yes. As of 2026-03-20, Helen of Troy Limited (HELE) is trading 81.5% below its 200-week moving average of $80.15. The current price is $14.85.
What is HELE's 200-week moving average price?
Helen of Troy Limited's 200-week moving average is $80.15 as of 2026-03-20. This is the average weekly closing price over roughly the last 4 years, and it acts as a long-term trend line. When a stock drops below this level, it can signal that the price has fallen far enough from the long-term trend to attract value-oriented investors.
What happens when HELE drops below its 200-week moving average?
HELE has crossed below its 200-week moving average 27 times in our data. On average, buying at that moment produced a one-year return of +70.1%. These dips have historically been decent entry points. These episodes lasted 28 weeks on average.
Is HELE a good value right now?
Here's what our data says about HELE as of 2026-03-20: The stock is below its 200-week moving average, which is the starting point for our analysis. The 14-week RSI is 28 (oversold). Free cash flow yield is 26.5%. Return on equity is -63.9%. Price-to-book is 0.4x. This is not a buy or sell recommendation — always do your own research.
How does HELE compare to the S&P 500?
Over the past 33.2 years, $100 invested in HELE would have grown to $321, compared to $2683 for the S&P 500. That's 3.6% annualized vs 10.4% for the index. HELE has underperformed the broader market over this period.
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of week of 2026-03-20