GOOS
Canada Goose Holdings Inc. Consumer Discretionary - Luxury Apparel Investor Relations →
Canada Goose Holdings Inc. (GOOS) closed at $10.78 as of 2026-03-20, trading 22.6% below its 200-week moving average of $13.93. This places GOOS in the extreme value zone. The stock moved further from the line this week, up from -23.0% last week. The 14-week RSI sits at 33, indicating neutral momentum.
Trading volume is running at 0.7x of its 14-week average, which is in the normal range. The balance between buying and selling volume (0.78 ratio) is neutral — neither side is clearly dominating.
Over the past 422 weeks of data, GOOS has crossed below its 200-week moving average 7 times. On average, these episodes lasted 44 weeks. The average one-year return after crossing below was -33.2%, suggesting these dips have not historically been reliable buying opportunities for this stock.
With a market cap of $1047 million, GOOS is a small-cap stock. The company generates a free cash flow yield of 16.9%, which is notably high. Return on equity stands at 4.2%. The stock trades at 2.5x book value.
The company has been aggressively buying back shares, reducing its share count by 7.9% over the past three years.
Over the past 8.2 years, a hypothetical investment of $100 in GOOS would have grown to $34, compared to $271 for the S&P 500. GOOS has returned -12.5% annualized vs 13.0% for the index, underperforming the broader market over this period.
Free cash flow has been growing at a 33.8% compound annual rate, with 4 consecutive years of positive cash generation. A business generating more cash every year while trading below its 200-week moving average is exactly the kind of disconnect value investors look for.
Business Health
Annual financials — how the underlying business has performed over the past several years.
Cash Flow Free cash flow & net income ($M)
Revenue Annual revenue ($M) — business growth proxy
Total Debt Balance sheet debt ($M)
ROIC Return on invested capital (%)
FCF Yield Free cash flow / market cap (%) — Yartseva signal
Gross Margin Pricing power & competitive moat (%)
Shares Outstanding Buybacks vs dilution (millions)
Growth of $100: GOOS vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After GOOS Crosses Below the Line?
Across 7 historical episodes, buying GOOS when it crossed below its 200-week moving average produced an average return of -38.7% after 12 months (median -42.0%), compared to +4.9% for the S&P 500 over the same periods. After 24 months, the average return was -23.0% vs +32.9% for the index.
Each line shows $100 invested at the moment GOOS crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
GOOS has crossed below its 200-week MA 7 times with an average 1-year return of +-33.2% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| May 2019 | Jun 2019 | 4 | 12.0% | -42.0% | -68.0% |
| Aug 2019 | Sep 2019 | 3 | 3.8% | -36.9% | -71.4% |
| Nov 2019 | Dec 2019 | 4 | 7.5% | -14.5% | -71.4% |
| Dec 2019 | Feb 2021 | 59 | 60.3% | -14.2% | -71.5% |
| Aug 2021 | Aug 2021 | 3 | 7.0% | -37.8% | -70.5% |
| Sep 2021 | Nov 2021 | 7 | 8.4% | -53.7% | -71.1% |
| Nov 2021 | Ongoing | 225+ | 62.1% | Ongoing | -70.5% |
| Average | 44 | — | +-33.2% | — |
Frequently Asked Questions
Is GOOS below its 200-week moving average?
Yes. As of 2026-03-20, Canada Goose Holdings Inc. (GOOS) is trading 22.6% below its 200-week moving average of $13.93. The current price is $10.78.
What is GOOS's 200-week moving average price?
Canada Goose Holdings Inc.'s 200-week moving average is $13.93 as of 2026-03-20. This is the average weekly closing price over roughly the last 4 years, and it acts as a long-term trend line. When a stock drops below this level, it can signal that the price has fallen far enough from the long-term trend to attract value-oriented investors.
What happens when GOOS drops below its 200-week moving average?
GOOS has crossed below its 200-week moving average 7 times in our data. The average one-year return after these crossings was -33.2%, meaning the dips were not reliable buying signals for this particular stock. These episodes lasted 44 weeks on average.
Is GOOS a good value right now?
Here's what our data says about GOOS as of 2026-03-20: The stock is below its 200-week moving average, which is the starting point for our analysis. The 14-week RSI is 33. Free cash flow yield is 16.9%. Return on equity is 4.2%. Price-to-book is 2.5x. This is not a buy or sell recommendation — always do your own research.
How does GOOS compare to the S&P 500?
Over the past 8.2 years, $100 invested in GOOS would have grown to $34, compared to $271 for the S&P 500. That's -12.5% annualized vs 13.0% for the index. GOOS has underperformed the broader market over this period.
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of week of 2026-03-20