GOOG
Alphabet Inc. (Class C) Technology - Internet Services Investor Relations →
Alphabet Inc. (Class C) (GOOG) closed at $323.10 as of 2026-02-02, trading 103.9% above its 200-week moving average of $158.48. The stock is currently moving closer to the line, down from 114.9% last week. The 14-week RSI sits at 68, indicating neutral momentum.
Over the past 1072 weeks of data, GOOG has crossed below its 200-week moving average 8 times. On average, these episodes lasted 9 weeks. Historically, investors who bought GOOG at the start of these episodes saw an average one-year return of +30.8%.
With a market cap of $3.9 trillion, GOOG is a mega-cap stock. The company generates a free cash flow yield of 1.1%. Return on equity stands at 35.7%, indicating strong profitability. The stock trades at 9.4x book value.
The company has been aggressively buying back shares, reducing its share count by 7.8% over the past three years. GOOG passes our Buffett quality screen: high return on equity, low debt, and positive free cash flow.
Over the past 20.7 years, a hypothetical investment of $100 in GOOG would have grown to $4542, compared to $816 for the S&P 500. That represents an annualized return of 20.3% vs 10.7% for the index — confirming GOOG as a market-beating investment and the kind of quality company where buying during 200-week moving average touches has historically been rewarded.
Free cash flow has been growing at a 2.8% compound annual rate, with 4 consecutive years of positive cash generation.
Growth of $100: GOOG vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After GOOG Crosses Below the Line?
Across 8 historical episodes, buying GOOG when it crossed below its 200-week moving average produced an average return of +30.9% after 12 months (median +31.0%), compared to +17.2% for the S&P 500 over the same periods. 100% of those episodes were profitable after one year. After 24 months, the average return was +64.4% vs +37.0% for the index.
Each line shows $100 invested at the moment GOOG crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
GOOG has crossed below its 200-week MA 8 times with an average 1-year return of +30.8% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Sep 2008 | Aug 2009 | 44 | 39.1% | +25.2% | +3278.0% |
| May 2010 | May 2010 | 1 | 2.2% | +11.0% | +2668.7% |
| Jun 2010 | Sep 2010 | 12 | 10.2% | +0.5% | +2665.0% |
| Jun 2011 | Jun 2011 | 2 | 6.0% | +16.4% | +2594.7% |
| Aug 2011 | Aug 2011 | 1 | 2.7% | +37.9% | +2562.3% |
| Oct 2022 | Nov 2022 | 1 | 7.4% | +50.4% | +275.5% |
| Dec 2022 | Jan 2023 | 6 | 7.6% | +46.8% | +249.8% |
| Feb 2023 | Mar 2023 | 5 | 7.6% | +58.4% | +243.2% |
| Average | 9 | — | +30.8% | — |
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of Friday close, 2026-02-02