GO
Grocery Outlet Holding Corp. Consumer Defensive - Grocery Stores Investor Relations →
Grocery Outlet Holding Corp. (GO) closed at $10.07 as of 2026-02-02, trading 58.4% below its 200-week moving average of $24.18. This places GO in the extreme value zone. The stock moved further from the line this week, up from -60.8% last week. With a 14-week RSI of 25, GO is in oversold territory.
Over the past 298 weeks of data, GO has crossed below its 200-week moving average 5 times. On average, these episodes lasted 47 weeks. The average one-year return after crossing below was -6.2%, suggesting these dips have not historically been reliable buying opportunities for this stock.
With a market cap of $988 million, GO is a small-cap stock. Free cash flow yield is currently negative, meaning the company is burning cash. Return on equity stands at -0.4%. The stock trades at 0.8x book value.
Over the past 5.8 years, a hypothetical investment of $100 in GO would have grown to $27, compared to $246 for the S&P 500. GO has returned -19.9% annualized vs 16.7% for the index, underperforming the broader market over this period.
In the past 12 months, corporate insiders have made 7 open-market purchases totaling $3,222,830. Multiple insiders purchased within a 30-day window — a cluster buy pattern that historically signals management confidence in the company's prospects. Notably, these purchases occurred while GO is trading below its 200-week moving average — insiders are buying when the market is most pessimistic.
Free cash flow has been volatile over the past several years, making the quality of earnings harder to assess.
Growth of $100: GO vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After GO Crosses Below the Line?
Across 5 historical episodes, buying GO when it crossed below its 200-week moving average produced an average return of -9.6% after 12 months (median -13.0%), compared to +16.4% for the S&P 500 over the same periods. 20% of those episodes were profitable after one year. After 24 months, the average return was -21.4% vs +25.4% for the index.
Each line shows $100 invested at the moment GO crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
GO has crossed below its 200-week MA 5 times with an average 1-year return of +-6.2% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Jun 2020 | Jun 2020 | 1 | 5.3% | +4.5% | -69.1% |
| Feb 2021 | Apr 2021 | 6 | 2.5% | -22.6% | -72.0% |
| May 2021 | Apr 2022 | 47 | 40.4% | +6.2% | -71.0% |
| Apr 2022 | May 2022 | 3 | 6.3% | -13.0% | -69.2% |
| Sep 2022 | Ongoing | 176+ | 61.3% | Ongoing | -69.8% |
| Average | 47 | — | +-6.2% | — |
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of Friday close, 2026-02-02