GO
Grocery Outlet Holding Corp. Consumer Defensive - Grocery Stores Investor Relations →
Grocery Outlet Holding Corp. (GO) closed at $5.79 as of 2026-03-20, trading 75.2% below its 200-week moving average of $23.40. This places GO in the extreme value zone. The stock is currently moving closer to the line, down from -72.8% last week. With a 14-week RSI of 17, GO is in oversold territory.
A big spike in selling this week — 2.1x the usual volume, and the price dropped. Sometimes this kind of heavy selling marks the end of a decline. The idea is that the last reluctant holders have finally sold, leaving fewer sellers left to push the price lower.
Over the past 304 weeks of data, GO has crossed below its 200-week moving average 5 times. On average, these episodes lasted 48 weeks. The average one-year return after crossing below was -6.2%, suggesting these dips have not historically been reliable buying opportunities for this stock.
With a market cap of $568 million, GO is a small-cap stock. Free cash flow yield is currently negative, meaning the company is burning cash. Return on equity stands at -20.6%. The stock trades at 0.6x book value.
Over the past 5.9 years, a hypothetical investment of $100 in GO would have grown to $16, compared to $232 for the S&P 500. GO has returned -26.8% annualized vs 15.3% for the index, underperforming the broader market over this period.
In the past 12 months, corporate insiders have made 7 open-market purchases totaling $4,423,772. Multiple insiders purchased within a 30-day window — a cluster buy pattern that historically signals management confidence in the company's prospects. Notably, these purchases occurred while GO is trading below its 200-week moving average — insiders are buying when the market is most pessimistic.
Free cash flow has been volatile over the past several years, making the quality of earnings harder to assess.
Business Health
Annual financials — how the underlying business has performed over the past several years.
Cash Flow Free cash flow & net income ($M)
Revenue Annual revenue ($M) — business growth proxy
Total Debt Balance sheet debt ($M)
ROIC Return on invested capital (%)
FCF Yield Free cash flow / market cap (%) — Yartseva signal
Gross Margin Pricing power & competitive moat (%)
Shares Outstanding Buybacks vs dilution (millions)
Growth of $100: GO vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After GO Crosses Below the Line?
Across 5 historical episodes, buying GO when it crossed below its 200-week moving average produced an average return of -9.6% after 12 months (median -13.0%), compared to +16.4% for the S&P 500 over the same periods. 20% of those episodes were profitable after one year. After 24 months, the average return was -21.4% vs +25.4% for the index.
Each line shows $100 invested at the moment GO crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
GO has crossed below its 200-week MA 5 times with an average 1-year return of +-6.2% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Jun 2020 | Jun 2020 | 1 | 5.3% | +4.5% | -82.3% |
| Feb 2021 | Apr 2021 | 6 | 2.5% | -22.6% | -83.9% |
| May 2021 | Apr 2022 | 47 | 40.4% | +6.2% | -83.3% |
| Apr 2022 | May 2022 | 3 | 6.3% | -13.0% | -82.3% |
| Sep 2022 | Ongoing | 182+ | 75.3% | Ongoing | -82.6% |
| Average | 48 | — | +-6.2% | — |
Frequently Asked Questions
Is GO below its 200-week moving average?
Yes. As of 2026-03-20, Grocery Outlet Holding Corp. (GO) is trading 75.2% below its 200-week moving average of $23.40. The current price is $5.79.
What is GO's 200-week moving average price?
Grocery Outlet Holding Corp.'s 200-week moving average is $23.40 as of 2026-03-20. This is the average weekly closing price over roughly the last 4 years, and it acts as a long-term trend line. When a stock drops below this level, it can signal that the price has fallen far enough from the long-term trend to attract value-oriented investors.
What happens when GO drops below its 200-week moving average?
GO has crossed below its 200-week moving average 5 times in our data. The average one-year return after these crossings was -6.2%, meaning the dips were not reliable buying signals for this particular stock. These episodes lasted 48 weeks on average.
Is GO a good value right now?
Here's what our data says about GO as of 2026-03-20: The stock is below its 200-week moving average, which is the starting point for our analysis. The 14-week RSI is 17 (oversold). Free cash flow is currently negative. Return on equity is -20.6%. Price-to-book is 0.6x. This is not a buy or sell recommendation — always do your own research.
How does GO compare to the S&P 500?
Over the past 5.9 years, $100 invested in GO would have grown to $16, compared to $232 for the S&P 500. That's -26.8% annualized vs 15.3% for the index. GO has underperformed the broader market over this period.
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of week of 2026-03-20