GIS
General Mills Inc. Consumer Staples - Food Investor Relations →
General Mills Inc. (GIS) closed at $34.72 as of 2026-05-01, trading 41.1% below its 200-week moving average of $58.99. This places GIS in the extreme value zone. The stock is currently moving closer to the line, down from -40.9% last week. With a 14-week RSI of 28, GIS is in oversold territory.
Trading volume is running at 1.1x of its 14-week average, which is in the normal range. The balance between buying and selling volume (0.80 ratio) is neutral — neither side is clearly dominating.
Over the past 2358 weeks of data, GIS has crossed below its 200-week moving average 16 times. On average, these episodes lasted 15 weeks. Historically, investors who bought GIS at the start of these episodes saw an average one-year return of +9.9%.
With a market cap of $18.5 billion, GIS is a large-cap stock. The company generates a free cash flow yield of 12.2%, which is notably high. Return on equity stands at 23.6%, indicating strong profitability. The stock trades at 3.4x book value.
The company has been aggressively buying back shares, reducing its share count by 9.4% over the past three years.
Over the past 33.3 years, a hypothetical investment of $100 in GIS would have grown to $704, compared to $2973 for the S&P 500. GIS has returned 6.0% annualized vs 10.7% for the index, underperforming the broader market over this period.
Free cash flow has been declining at a -5.8% compound annual rate. A deteriorating cash flow trend warrants extra scrutiny — the stock may be cheap for a reason.
Business Health
Annual financials — how the underlying business has performed over the past several years.
Cash Flow Free cash flow & net income ($M)
Revenue Annual revenue ($M) — business growth proxy
Total Debt Balance sheet debt ($M)
ROIC Return on invested capital (%)
FCF Yield Free cash flow / market cap (%) — Yartseva signal
Gross Margin Pricing power & competitive moat (%)
Shares Outstanding Buybacks vs dilution (millions)
Growth of $100: GIS vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After GIS Crosses Below the Line?
Across 16 historical episodes, buying GIS when it crossed below its 200-week moving average produced an average return of +7.8% after 12 months (median +8.0%), compared to +17.3% for the S&P 500 over the same periods. 50% of those episodes were profitable after one year. After 24 months, the average return was +19.9% vs +34.8% for the index.
Each line shows $100 invested at the moment GIS crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
GIS has crossed below its 200-week MA 16 times with an average 1-year return of +9.9% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Feb 1994 | Feb 1995 | 50 | 13.7% | +14.1% | +730.5% |
| May 1995 | May 1995 | 1 | 1.2% | +22.0% | +664.1% |
| Jan 2000 | Mar 2000 | 9 | 7.7% | +28.3% | +382.3% |
| Aug 2000 | Sep 2000 | 5 | 6.0% | +37.1% | +368.1% |
| Feb 2009 | Jun 2009 | 15 | 11.3% | +41.5% | +139.1% |
| Jul 2017 | Jul 2017 | 1 | 0.4% | -12.8% | -9.3% |
| Aug 2017 | Sep 2017 | 1 | 0.2% | -10.9% | -10.3% |
| Sep 2017 | Nov 2017 | 10 | 5.1% | -9.7% | -5.9% |
| Feb 2018 | Apr 2019 | 59 | 28.2% | -8.0% | -10.6% |
| May 2019 | Jun 2019 | 1 | 2.6% | +32.2% | -9.3% |
| Feb 2020 | Mar 2020 | 1 | 1.7% | +16.1% | -11.0% |
| Oct 2023 | Oct 2023 | 3 | 2.1% | +22.2% | -37.3% |
| Jan 2024 | Jan 2024 | 2 | 1.7% | -4.4% | -38.8% |
| Feb 2024 | Mar 2024 | 4 | 2.9% | -2.2% | -38.3% |
| Jun 2024 | Jul 2024 | 4 | 3.2% | -17.0% | -39.7% |
| Nov 2024 | Ongoing | 77+ | 41.1% | Ongoing | -40.8% |
| Average | 15 | — | +9.9% | — |
Frequently Asked Questions
Is GIS below its 200-week moving average?
Yes. As of 2026-05-01, General Mills Inc. (GIS) is trading 41.1% below its 200-week moving average of $58.99. The current price is $34.72.
What is GIS's 200-week moving average price?
General Mills Inc.'s 200-week moving average is $58.99 as of 2026-05-01. This is the average weekly closing price over roughly the last 4 years, and it acts as a long-term trend line. When a stock drops below this level, it can signal that the price has fallen far enough from the long-term trend to attract value-oriented investors.
What happens when GIS drops below its 200-week moving average?
GIS has crossed below its 200-week moving average 16 times in our data. On average, buying at that moment produced a one-year return of +9.9%. These dips have historically been decent entry points. These episodes lasted 15 weeks on average.
Is GIS a good value right now?
Here's what our data says about GIS as of 2026-05-01: The stock is below its 200-week moving average, which is the starting point for our analysis. The 14-week RSI is 28 (oversold). Free cash flow yield is 12.2%. Return on equity is 23.6%. Price-to-book is 3.4x. This is not a buy or sell recommendation — always do your own research.
How does GIS compare to the S&P 500?
Over the past 33.3 years, $100 invested in GIS would have grown to $704, compared to $2973 for the S&P 500. That's 6.0% annualized vs 10.7% for the index. GIS has underperformed the broader market over this period.
Does GIS pay a dividend?
Yes. General Mills Inc. currently pays a dividend yield of 703.00%.
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of week of 2026-05-01