GIS
General Mills Inc. Consumer Staples - Food Investor Relations →
General Mills Inc. (GIS) closed at $47.87 as of 2026-02-02, trading 21.9% below its 200-week moving average of $61.29. This places GIS in the extreme value zone. The stock moved further from the line this week, up from -24.6% last week. The 14-week RSI sits at 57, indicating neutral momentum.
Over the past 2346 weeks of data, GIS has crossed below its 200-week moving average 16 times. On average, these episodes lasted 14 weeks. Historically, investors who bought GIS at the start of these episodes saw an average one-year return of +9.9%.
With a market cap of $25.5 billion, GIS is a large-cap stock. The company generates a free cash flow yield of 9.7%, which is notably high. Return on equity stands at 27.2%, indicating strong profitability. The stock trades at 2.7x book value.
The company has been aggressively buying back shares, reducing its share count by 9.4% over the past three years.
Over the past 33.2 years, a hypothetical investment of $100 in GIS would have grown to $954, compared to $2849 for the S&P 500. GIS has returned 7.0% annualized vs 10.6% for the index, underperforming the broader market over this period.
Free cash flow has been declining at a -5.8% compound annual rate. A deteriorating cash flow trend warrants extra scrutiny — the stock may be cheap for a reason.
Growth of $100: GIS vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After GIS Crosses Below the Line?
Across 16 historical episodes, buying GIS when it crossed below its 200-week moving average produced an average return of +7.8% after 12 months (median +8.0%), compared to +17.3% for the S&P 500 over the same periods. 50% of those episodes were profitable after one year. After 24 months, the average return was +20.2% vs +34.9% for the index.
Each line shows $100 invested at the moment GIS crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
GIS has crossed below its 200-week MA 16 times with an average 1-year return of +9.9% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Feb 1994 | Feb 1995 | 50 | 13.7% | +14.1% | +1026.0% |
| May 1995 | May 1995 | 1 | 1.2% | +22.0% | +936.1% |
| Jan 2000 | Mar 2000 | 9 | 7.7% | +28.3% | +553.9% |
| Aug 2000 | Sep 2000 | 5 | 6.0% | +37.1% | +534.7% |
| Feb 2009 | Jun 2009 | 15 | 11.3% | +41.5% | +224.2% |
| Jul 2017 | Jul 2017 | 1 | 0.4% | -12.8% | +22.9% |
| Aug 2017 | Sep 2017 | 1 | 0.2% | -10.9% | +21.6% |
| Sep 2017 | Nov 2017 | 10 | 5.1% | -9.7% | +27.6% |
| Feb 2018 | Apr 2019 | 59 | 28.2% | -8.0% | +21.2% |
| May 2019 | Jun 2019 | 1 | 2.6% | +32.2% | +23.0% |
| Feb 2020 | Mar 2020 | 1 | 1.7% | +16.1% | +20.7% |
| Oct 2023 | Oct 2023 | 3 | 2.1% | +22.2% | -15.0% |
| Jan 2024 | Jan 2024 | 2 | 1.7% | -4.4% | -17.0% |
| Feb 2024 | Mar 2024 | 4 | 2.9% | -2.2% | -16.4% |
| Jun 2024 | Jul 2024 | 4 | 3.2% | -17.0% | -18.3% |
| Nov 2024 | Ongoing | 65+ | 28.5% | Ongoing | -19.7% |
| Average | 14 | — | +9.9% | — |
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of Friday close, 2026-02-02