GIS
General Mills Inc. Consumer Staples - Food Investor Relations →
General Mills Inc. (GIS) closed at $37.01 as of 2026-03-20, trading 39.1% below its 200-week moving average of $60.73. This places GIS in the extreme value zone. The stock is currently moving closer to the line, down from -35.3% last week. With a 14-week RSI of 29, GIS is in oversold territory.
A big spike in selling this week — 2.1x the usual volume, and the price dropped. Sometimes this kind of heavy selling marks the end of a decline. The idea is that the last reluctant holders have finally sold, leaving fewer sellers left to push the price lower.
Over the past 2352 weeks of data, GIS has crossed below its 200-week moving average 16 times. On average, these episodes lasted 15 weeks. Historically, investors who bought GIS at the start of these episodes saw an average one-year return of +9.9%.
With a market cap of $19.7 billion, GIS is a large-cap stock. The company generates a free cash flow yield of 11.5%, which is notably high. Return on equity stands at 23.6%, indicating strong profitability. The stock trades at 2.1x book value.
The company has been aggressively buying back shares, reducing its share count by 9.4% over the past three years.
Over the past 33.2 years, a hypothetical investment of $100 in GIS would have grown to $738, compared to $2683 for the S&P 500. GIS has returned 6.2% annualized vs 10.4% for the index, underperforming the broader market over this period.
Free cash flow has been declining at a -5.8% compound annual rate. A deteriorating cash flow trend warrants extra scrutiny — the stock may be cheap for a reason.
Business Health
Annual financials — how the underlying business has performed over the past several years.
Cash Flow Free cash flow & net income ($M)
Revenue Annual revenue ($M) — business growth proxy
Total Debt Balance sheet debt ($M)
ROIC Return on invested capital (%)
FCF Yield Free cash flow / market cap (%) — Yartseva signal
Gross Margin Pricing power & competitive moat (%)
Shares Outstanding Buybacks vs dilution (millions)
Growth of $100: GIS vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After GIS Crosses Below the Line?
Across 16 historical episodes, buying GIS when it crossed below its 200-week moving average produced an average return of +7.8% after 12 months (median +8.0%), compared to +17.3% for the S&P 500 over the same periods. 50% of those episodes were profitable after one year. After 24 months, the average return was +19.9% vs +34.8% for the index.
Each line shows $100 invested at the moment GIS crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
GIS has crossed below its 200-week MA 16 times with an average 1-year return of +9.9% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Feb 1994 | Feb 1995 | 50 | 13.7% | +14.1% | +770.5% |
| May 1995 | May 1995 | 1 | 1.2% | +22.0% | +701.0% |
| Jan 2000 | Mar 2000 | 9 | 7.7% | +28.3% | +405.6% |
| Aug 2000 | Sep 2000 | 5 | 6.0% | +37.1% | +390.7% |
| Feb 2009 | Jun 2009 | 15 | 11.3% | +41.5% | +150.7% |
| Jul 2017 | Jul 2017 | 1 | 0.4% | -12.8% | -4.9% |
| Aug 2017 | Sep 2017 | 1 | 0.2% | -10.9% | -6.0% |
| Sep 2017 | Nov 2017 | 10 | 5.1% | -9.7% | -1.4% |
| Feb 2018 | Apr 2019 | 59 | 28.2% | -8.0% | -6.3% |
| May 2019 | Jun 2019 | 1 | 2.6% | +32.2% | -4.9% |
| Feb 2020 | Mar 2020 | 1 | 1.7% | +16.1% | -6.7% |
| Oct 2023 | Oct 2023 | 3 | 2.1% | +22.2% | -34.3% |
| Jan 2024 | Jan 2024 | 2 | 1.7% | -4.4% | -35.8% |
| Feb 2024 | Mar 2024 | 4 | 2.9% | -2.2% | -35.4% |
| Jun 2024 | Jul 2024 | 4 | 3.2% | -17.0% | -36.8% |
| Nov 2024 | Ongoing | 71+ | 39.1% | Ongoing | -37.9% |
| Average | 15 | — | +9.9% | — |
Frequently Asked Questions
Is GIS below its 200-week moving average?
Yes. As of 2026-03-20, General Mills Inc. (GIS) is trading 39.1% below its 200-week moving average of $60.73. The current price is $37.01.
What is GIS's 200-week moving average price?
General Mills Inc.'s 200-week moving average is $60.73 as of 2026-03-20. This is the average weekly closing price over roughly the last 4 years, and it acts as a long-term trend line. When a stock drops below this level, it can signal that the price has fallen far enough from the long-term trend to attract value-oriented investors.
What happens when GIS drops below its 200-week moving average?
GIS has crossed below its 200-week moving average 16 times in our data. On average, buying at that moment produced a one-year return of +9.9%. These dips have historically been decent entry points. These episodes lasted 15 weeks on average.
Is GIS a good value right now?
Here's what our data says about GIS as of 2026-03-20: The stock is below its 200-week moving average, which is the starting point for our analysis. The 14-week RSI is 29 (oversold). Free cash flow yield is 11.5%. Return on equity is 23.6%. Price-to-book is 2.1x. This is not a buy or sell recommendation — always do your own research.
How does GIS compare to the S&P 500?
Over the past 33.2 years, $100 invested in GIS would have grown to $738, compared to $2683 for the S&P 500. That's 6.2% annualized vs 10.4% for the index. GIS has underperformed the broader market over this period.
Does GIS pay a dividend?
Yes. General Mills Inc. currently pays a dividend yield of 659.00%.
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of week of 2026-03-20