GCO
Genesco Inc. Consumer Cyclical - Apparel Retail Investor Relations →
Genesco Inc. (GCO) closed at $24.84 as of 2026-03-20, trading 24.9% below its 200-week moving average of $33.09. This places GCO in the extreme value zone. The stock is currently moving closer to the line, down from -24.8% last week. The 14-week RSI sits at 51, indicating neutral momentum.
Trading volume is running at 1.2x of its 14-week average, which is in the normal range. The balance between buying and selling volume (1.13 ratio) is neutral — neither side is clearly dominating.
Over the past 2721 weeks of data, GCO has crossed below its 200-week moving average 43 times. On average, these episodes lasted 32 weeks. Historically, investors who bought GCO at the start of these episodes saw an average one-year return of +7.8%.
With a market cap of $268 million, GCO is a small-cap stock. Return on equity stands at 2.4%. The stock trades at 0.5x book value.
The company has been aggressively buying back shares, reducing its share count by 18.0% over the past three years.
Over the past 33.2 years, a hypothetical investment of $100 in GCO would have grown to $252, compared to $2683 for the S&P 500. GCO has returned 2.8% annualized vs 10.4% for the index, underperforming the broader market over this period.
Free cash flow has been volatile over the past several years, making the quality of earnings harder to assess.
Business Health
Annual financials — how the underlying business has performed over the past several years.
Cash Flow Free cash flow & net income ($M)
Revenue Annual revenue ($M) — business growth proxy
Total Debt Balance sheet debt ($M)
ROIC Return on invested capital (%)
FCF Yield Free cash flow / market cap (%) — Yartseva signal
Gross Margin Pricing power & competitive moat (%)
Shares Outstanding Buybacks vs dilution (millions)
Growth of $100: GCO vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After GCO Crosses Below the Line?
Across 25 historical episodes, buying GCO when it crossed below its 200-week moving average produced an average return of -1.5% after 12 months (median -22.0%), compared to +13.5% for the S&P 500 over the same periods. 27% of those episodes were profitable after one year. After 24 months, the average return was +25.6% vs +31.2% for the index.
Each line shows $100 invested at the moment GCO crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
GCO has crossed below its 200-week MA 43 times with an average 1-year return of +7.8% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Jan 1974 | Dec 1975 | 100 | 56.4% | -33.3% | +306.6% |
| Oct 1976 | Mar 1977 | 22 | 16.0% | -26.7% | +388.0% |
| Mar 1977 | Mar 1977 | 1 | 2.8% | +20.9% | +410.7% |
| Jun 1977 | Jan 1978 | 32 | 31.3% | +26.8% | +435.6% |
| Oct 1978 | Sep 1980 | 99 | 43.4% | -24.3% | +493.5% |
| Sep 1980 | Oct 1980 | 5 | 5.5% | +23.7% | +477.9% |
| Feb 1982 | Jan 1983 | 46 | 30.7% | +12.2% | +435.6% |
| Jan 1983 | Jan 1983 | 1 | 2.3% | +43.9% | +435.6% |
| Mar 1983 | Mar 1983 | 1 | 2.6% | +17.1% | +435.6% |
| Feb 1984 | Feb 1984 | 1 | 4.3% | -8.3% | +357.5% |
| Mar 1984 | Mar 1984 | 1 | 5.0% | -8.3% | +357.5% |
| Apr 1984 | May 1984 | 5 | 7.9% | -10.4% | +357.5% |
| Jul 1984 | Jul 1984 | 2 | 5.2% | -41.2% | +330.6% |
| Sep 1984 | Jun 1987 | 141 | 56.1% | -49.1% | +314.3% |
| Jun 1987 | Jul 1987 | 1 | 1.1% | -10.0% | +449.0% |
| Oct 1987 | Jun 1988 | 36 | 33.1% | +43.3% | +632.0% |
| Jun 1990 | Jun 1990 | 1 | 1.3% | +2.4% | +422.8% |
| Jul 1990 | Jun 1991 | 47 | 42.1% | +9.5% | +422.8% |
| Jun 1991 | Jul 1991 | 3 | 9.8% | +5.3% | +477.9% |
| Oct 1991 | Oct 1991 | 1 | 4.4% | +39.0% | +435.6% |
| Nov 1991 | Dec 1991 | 6 | 15.0% | +71.4% | +422.8% |
| May 1992 | May 1992 | 3 | 2.0% | +77.3% | +399.1% |
| Jun 1992 | Jul 1992 | 7 | 11.1% | +80.0% | +388.0% |
| Oct 1993 | Oct 1993 | 2 | 8.2% | -56.5% | +377.4% |
| Nov 1993 | Apr 1996 | 125 | 68.7% | -65.3% | +348.1% |
| Aug 1998 | Mar 1999 | 29 | 48.4% | +86.0% | +339.2% |
| Jan 2000 | Mar 2000 | 10 | 19.9% | +132.9% | +158.3% |
| Jul 2002 | Nov 2002 | 16 | 36.1% | +38.2% | +102.6% |
| Dec 2002 | Feb 2004 | 61 | 33.6% | -12.5% | +50.8% |
| Jul 2004 | Aug 2004 | 5 | 8.7% | +92.7% | +34.2% |
| Nov 2007 | Aug 2008 | 39 | 41.7% | -61.0% | -17.6% |
| Sep 2008 | Mar 2010 | 77 | 64.3% | -19.5% | -12.5% |
| May 2010 | May 2010 | 1 | 1.2% | +41.5% | -13.8% |
| Jun 2010 | Sep 2010 | 14 | 14.9% | +78.2% | -13.2% |
| May 2015 | Mar 2016 | 42 | 21.4% | -1.2% | -62.5% |
| Apr 2016 | Apr 2016 | 1 | 0.3% | -24.0% | -63.2% |
| May 2016 | Jul 2016 | 12 | 9.5% | -18.6% | -62.1% |
| Aug 2016 | Dec 2019 | 170 | 64.1% | -52.7% | -49.3% |
| Jan 2020 | Jan 2021 | 52 | 76.3% | -11.3% | -42.4% |
| Aug 2022 | Sep 2022 | 1 | 2.9% | -21.9% | -42.2% |
| Sep 2022 | Oct 2022 | 5 | 11.3% | -30.9% | -40.4% |
| Dec 2022 | Dec 2022 | 3 | 7.9% | -28.8% | -42.0% |
| Mar 2023 | Ongoing | 159+ | 57.2% | Ongoing | -40.6% |
| Average | 32 | — | +7.8% | — |
Frequently Asked Questions
Is GCO below its 200-week moving average?
Yes. As of 2026-03-20, Genesco Inc. (GCO) is trading 24.9% below its 200-week moving average of $33.09. The current price is $24.84.
What is GCO's 200-week moving average price?
Genesco Inc.'s 200-week moving average is $33.09 as of 2026-03-20. This is the average weekly closing price over roughly the last 4 years, and it acts as a long-term trend line. When a stock drops below this level, it can signal that the price has fallen far enough from the long-term trend to attract value-oriented investors.
What happens when GCO drops below its 200-week moving average?
GCO has crossed below its 200-week moving average 43 times in our data. On average, buying at that moment produced a one-year return of +7.8%. These dips have historically been decent entry points. These episodes lasted 32 weeks on average.
Is GCO a good value right now?
Here's what our data says about GCO as of 2026-03-20: The stock is below its 200-week moving average, which is the starting point for our analysis. The 14-week RSI is 51. Return on equity is 2.4%. Price-to-book is 0.5x. This is not a buy or sell recommendation — always do your own research.
How does GCO compare to the S&P 500?
Over the past 33.2 years, $100 invested in GCO would have grown to $252, compared to $2683 for the S&P 500. That's 2.8% annualized vs 10.4% for the index. GCO has underperformed the broader market over this period.
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of week of 2026-03-20