FLWS
1-800-FLOWERS.COM, Inc. Consumer Cyclical - Specialty Retail Investor Relations →
1-800-FLOWERS.COM, Inc. (FLWS) closed at $4.06 as of 2026-02-02, trading 49.1% below its 200-week moving average of $7.97. This places FLWS in the extreme value zone. The stock is currently moving closer to the line, down from -46.1% last week. The 14-week RSI sits at 56, indicating neutral momentum.
Over the past 1335 weeks of data, FLWS has crossed below its 200-week moving average 11 times. On average, these episodes lasted 60 weeks. Historically, investors who bought FLWS at the start of these episodes saw an average one-year return of +20.2%.
With a market cap of $260 million, FLWS is a small-cap stock. Free cash flow yield is currently negative, meaning the company is burning cash. Return on equity stands at -54.2%. The stock trades at 0.9x book value.
Over the past 25.7 years, a hypothetical investment of $100 in FLWS would have grown to $72, compared to $763 for the S&P 500. FLWS has returned -1.3% annualized vs 8.2% for the index, underperforming the broader market over this period.
In the past 12 months, corporate insiders have made 24 open-market purchases totaling $20,627,276. Multiple insiders purchased within a 30-day window — a cluster buy pattern that historically signals management confidence in the company's prospects. Notably, these purchases occurred while FLWS is trading below its 200-week moving average — insiders are buying when the market is most pessimistic.
Free cash flow has been declining. A deteriorating cash flow trend warrants extra scrutiny — the stock may be cheap for a reason.
Growth of $100: FLWS vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After FLWS Crosses Below the Line?
Across 11 historical episodes, buying FLWS when it crossed below its 200-week moving average produced an average return of +24.5% after 12 months (median -2.0%), compared to +5.4% for the S&P 500 over the same periods. 45% of those episodes were profitable after one year. After 24 months, the average return was -7.9% vs +17.9% for the index.
Each line shows $100 invested at the moment FLWS crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
FLWS has crossed below its 200-week MA 11 times with an average 1-year return of +20.2% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Jul 2000 | Apr 2001 | 42 | 68.7% | +136.4% | -27.8% |
| Jul 2002 | Nov 2002 | 20 | 39.8% | -6.5% | -58.5% |
| Dec 2002 | Jul 2003 | 30 | 36.6% | +27.0% | -53.1% |
| Aug 2003 | Aug 2003 | 2 | 12.2% | -15.6% | -52.1% |
| Sep 2003 | Oct 2003 | 4 | 11.8% | -13.6% | -53.6% |
| Jun 2004 | Mar 2007 | 142 | 44.8% | -13.9% | -50.8% |
| Dec 2007 | Jan 2008 | 4 | 14.4% | -46.4% | -43.3% |
| Jun 2008 | Mar 2012 | 196 | 81.0% | -63.4% | -45.5% |
| Apr 2012 | Apr 2012 | 3 | 4.8% | +73.6% | +41.0% |
| Mar 2020 | Apr 2020 | 1 | 1.7% | +124.4% | -67.1% |
| Jan 2022 | Ongoing | 211+ | 71.1% | Ongoing | -76.0% |
| Average | 60 | — | +20.2% | — |
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of Friday close, 2026-02-02