FLWS
1-800-FLOWERS.COM, Inc. Consumer Cyclical - Specialty Retail Investor Relations →
1-800-FLOWERS.COM, Inc. (FLWS) closed at $3.01 as of 2026-03-20, trading 61.0% below its 200-week moving average of $7.73. This places FLWS in the extreme value zone. The stock is currently moving closer to the line, down from -57.9% last week. The 14-week RSI sits at 38, indicating neutral momentum.
Over the past 14 weeks, up-weeks have carried more volume than down-weeks (1.56 buyers-vs-sellers ratio). When trading picks up, it's more often on days the price is rising — buyers are showing more interest than sellers.
Over the past 1341 weeks of data, FLWS has crossed below its 200-week moving average 11 times. On average, these episodes lasted 60 weeks. Historically, investors who bought FLWS at the start of these episodes saw an average one-year return of +20.2%.
With a market cap of $193 million, FLWS is a small-cap stock. Free cash flow yield is currently negative, meaning the company is burning cash. Return on equity stands at -54.2%. The stock trades at 0.7x book value.
Over the past 25.8 years, a hypothetical investment of $100 in FLWS would have grown to $54, compared to $718 for the S&P 500. FLWS has returned -2.4% annualized vs 8.0% for the index, underperforming the broader market over this period.
In the past 12 months, corporate insiders have made 15 open-market purchases totaling $7,553,367. Multiple insiders purchased within a 30-day window — a cluster buy pattern that historically signals management confidence in the company's prospects. Notably, these purchases occurred while FLWS is trading below its 200-week moving average — insiders are buying when the market is most pessimistic.
Free cash flow has been declining. A deteriorating cash flow trend warrants extra scrutiny — the stock may be cheap for a reason.
Business Health
Annual financials — how the underlying business has performed over the past several years.
Cash Flow Free cash flow & net income ($M)
Revenue Annual revenue ($M) — business growth proxy
Total Debt Balance sheet debt ($M)
ROIC Return on invested capital (%)
FCF Yield Free cash flow / market cap (%) — Yartseva signal
Gross Margin Pricing power & competitive moat (%)
Shares Outstanding Buybacks vs dilution (millions)
Growth of $100: FLWS vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After FLWS Crosses Below the Line?
Across 11 historical episodes, buying FLWS when it crossed below its 200-week moving average produced an average return of +24.5% after 12 months (median -2.0%), compared to +5.4% for the S&P 500 over the same periods. 45% of those episodes were profitable after one year. After 24 months, the average return was -7.9% vs +17.9% for the index.
Each line shows $100 invested at the moment FLWS crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
FLWS has crossed below its 200-week MA 11 times with an average 1-year return of +20.2% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Jul 2000 | Apr 2001 | 42 | 68.7% | +136.4% | -46.5% |
| Jul 2002 | Nov 2002 | 20 | 39.8% | -6.5% | -69.3% |
| Dec 2002 | Jul 2003 | 30 | 36.6% | +27.0% | -65.2% |
| Aug 2003 | Aug 2003 | 2 | 12.2% | -15.6% | -64.5% |
| Sep 2003 | Oct 2003 | 4 | 11.8% | -13.6% | -65.6% |
| Jun 2004 | Mar 2007 | 142 | 44.8% | -13.9% | -63.5% |
| Dec 2007 | Jan 2008 | 4 | 14.4% | -46.4% | -58.0% |
| Jun 2008 | Mar 2012 | 196 | 81.0% | -63.4% | -59.6% |
| Apr 2012 | Apr 2012 | 3 | 4.8% | +73.6% | +4.5% |
| Mar 2020 | Apr 2020 | 1 | 1.7% | +124.4% | -75.6% |
| Jan 2022 | Ongoing | 217+ | 71.1% | Ongoing | -82.2% |
| Average | 60 | — | +20.2% | — |
Frequently Asked Questions
Is FLWS below its 200-week moving average?
Yes. As of 2026-03-20, 1-800-FLOWERS.COM, Inc. (FLWS) is trading 61.0% below its 200-week moving average of $7.73. The current price is $3.01.
What is FLWS's 200-week moving average price?
1-800-FLOWERS.COM, Inc.'s 200-week moving average is $7.73 as of 2026-03-20. This is the average weekly closing price over roughly the last 4 years, and it acts as a long-term trend line. When a stock drops below this level, it can signal that the price has fallen far enough from the long-term trend to attract value-oriented investors.
What happens when FLWS drops below its 200-week moving average?
FLWS has crossed below its 200-week moving average 11 times in our data. On average, buying at that moment produced a one-year return of +20.2%. These dips have historically been decent entry points. These episodes lasted 60 weeks on average.
Is FLWS a good value right now?
Here's what our data says about FLWS as of 2026-03-20: The stock is below its 200-week moving average, which is the starting point for our analysis. The 14-week RSI is 38. Free cash flow is currently negative. Return on equity is -54.2%. Price-to-book is 0.7x. This is not a buy or sell recommendation — always do your own research.
How does FLWS compare to the S&P 500?
Over the past 25.8 years, $100 invested in FLWS would have grown to $54, compared to $718 for the S&P 500. That's -2.4% annualized vs 8.0% for the index. FLWS has underperformed the broader market over this period.
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of week of 2026-03-20