DLX
Deluxe Corporation Industrials - Conglomerates Investor Relations →
Deluxe Corporation (DLX) closed at $25.87 as of 2026-07-31, trading 42.6% above its 200-week moving average of $18.14. The stock is currently moving closer to the line, down from 44.0% last week. The 14-week RSI sits at 38, indicating neutral momentum.
Trading volume is running at 0.9x of its 14-week average, which is in the normal range. The balance between buying and selling volume (0.73 ratio) is neutral — neither side is clearly dominating.
Over the past 2371 weeks of data, DLX has crossed below its 200-week moving average 32 times. On average, these episodes lasted 25 weeks. The average one-year return after crossing below was -0.8%, suggesting these dips have not historically been reliable buying opportunities for this stock.
With a market cap of $1184 million, DLX is a small-cap stock. The company generates a free cash flow yield of 13.3%, which is notably high. Return on equity stands at 15.8%, a solid level. The stock trades at 1.7x book value.
Share count has increased 4.2% over three years, indicating dilution. This stock also meets the Yartseva multibagger criteria as a small-cap with strong free cash flow yield and reasonable book value.
Over the past 33.6 years, a hypothetical investment of $100 in DLX would have grown to $406, compared to $3098 for the S&P 500. DLX has returned 4.3% annualized vs 10.8% for the index, underperforming the broader market over this period.
Free cash flow has been growing at a 26.3% compound annual rate, with 4 consecutive years of positive cash generation.
Business Health
Annual financials — how the underlying business has performed over the past several years.
Cash Flow Free cash flow & net income ($M)
Revenue Annual revenue ($M) — business growth proxy
Total Debt Balance sheet debt ($M)
ROIC Return on invested capital (%)
FCF Yield Free cash flow / market cap (%) — Yartseva signal
Gross Margin Pricing power & competitive moat (%)
Shares Outstanding Buybacks vs dilution (millions)
Growth of $100: DLX vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After DLX Crosses Below the Line?
Across 25 historical episodes, buying DLX when it crossed below its 200-week moving average produced an average return of -8.4% after 12 months (median -14.0%), compared to +7.6% for the S&P 500 over the same periods. 36% of those episodes were profitable after one year.
Each line shows $100 invested at the moment DLX crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Bean Score Experimental
The Bean Score measures how far a stock's free cash flow yield has deviated from its own quarterly baseline, normalized by the stock's historical behavior. Between earnings dates, FCF is constant — so the score is purely a function of stock price. The levels below show at what prices DLX would reach each dislocation threshold.
Dislocation Price Levels
Prices where DLX's Bean Score would hit each σ threshold. Valid until next earnings report (date TBD — last report: 2026-03-31).
| Level | σ | Price | Signal |
|---|---|---|---|
| Deep Value | +2σ | $21.58 | Unusually cheap — potential buy zone |
| Value | +1σ | $24.80 | Cheap vs. own history |
| Fair Value | +0σ | $29.14 | Historical mean behavior |
| Expensive | -1σ | $35.32 | Expensive vs. own history |
| Deep Expensive | -2σ | $44.84 | Unusually expensive — potential trim zone |
Quarterly FCF & Yield Trailing twelve-month free cash flow and yield at each quarter end
Signal Accuracy Collecting Data
The Bean Score system is accumulating weekly data to validate signal accuracy. After 13+ weeks of history, this section will display win rates and average returns for each σ threshold crossing — answering the question: "When this score says cheap or expensive, does the price subsequently move in the expected direction?"
Theoretical framework — not backtested or forward-tested. The Bean Score uses trailing twelve-month free cash flow yield as a dislocation identifier. It measures whether the market has pushed a stock's yield unusually far from its own baseline behavior. These levels are reference points for identifying potential swing trade opportunities, not buy/sell signals. FCF values update quarterly with earnings; between reports, all movement is price-driven.
Dislocation Scores Experimental
Each score measures deviation from DLX's own historical baseline — the same idea as the Bean Score, applied to different fundamentals. Positive means cheaper or more dislocated than this stock's norm. Scores marked σ are normalized by the stock's own variability; pp values are simple deltas from its recent baseline.
Theoretical framework — not backtested. These scores describe how unusual today's readings are for this specific company. They are starting points for research, not buy or sell signals. Annual-statement scores (buyback, accruals, FCF vs history) rest on only ~4 yearly data points and are deltas, not sigmas.
Historical Touches
DLX has crossed below its 200-week MA 32 times with an average 1-year return of +-0.8% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Sep 1981 | Sep 1981 | 1 | 0.6% | +24.5% | +3442.7% |
| Jan 1982 | Jun 1982 | 21 | 23.1% | +51.8% | +3388.2% |
| Nov 1987 | Dec 1987 | 1 | 11.3% | +25.8% | +912.2% |
| Apr 1988 | Sep 1988 | 22 | 13.3% | +22.9% | +771.4% |
| Nov 1988 | Jan 1989 | 10 | 6.5% | +40.9% | +700.3% |
| Feb 1989 | Feb 1989 | 1 | 0.1% | +18.5% | +662.6% |
| Aug 1990 | Aug 1990 | 1 | 1.2% | +74.2% | +586.6% |
| Aug 1993 | Aug 1993 | 2 | 2.0% | -18.3% | +371.8% |
| Sep 1993 | Jan 1994 | 17 | 7.8% | -11.8% | +370.4% |
| Jan 1994 | Sep 1995 | 85 | 28.8% | -18.9% | +390.8% |
| Oct 1995 | Feb 1996 | 19 | 18.0% | +26.0% | +381.1% |
| Mar 1996 | Apr 1996 | 5 | 1.4% | +8.6% | +390.0% |
| Aug 1998 | Sep 1998 | 1 | 3.3% | +31.0% | +373.3% |
| Sep 1998 | Oct 1998 | 2 | 11.5% | +24.1% | +382.8% |
| Mar 1999 | Apr 1999 | 3 | 7.2% | -8.9% | +345.0% |
| Oct 1999 | Jan 2001 | 64 | 28.8% | -27.1% | +342.6% |
| Dec 2004 | Jan 2005 | 4 | 4.9% | -15.7% | +66.2% |
| Aug 2005 | Aug 2005 | 4 | 0.8% | -54.6% | +56.7% |
| Oct 2005 | Feb 2007 | 71 | 60.9% | -50.6% | +55.5% |
| Feb 2007 | Mar 2007 | 2 | 5.7% | -28.5% | +85.3% |
| Dec 2007 | Dec 2007 | 1 | 2.9% | -59.8% | +78.8% |
| Dec 2007 | Mar 2010 | 115 | 72.8% | -44.2% | +91.8% |
| Jun 2010 | Jul 2010 | 3 | 4.0% | +41.6% | +150.1% |
| Aug 2010 | Sep 2010 | 7 | 10.3% | +19.3% | +159.3% |
| Jul 2018 | May 2021 | 145 | 64.3% | -22.8% | -35.8% |
| Jun 2021 | Jun 2021 | 1 | 4.1% | -47.3% | -19.4% |
| Jul 2021 | Jul 2021 | 2 | 0.9% | -49.6% | -21.9% |
| Aug 2021 | Jul 2024 | 154 | 51.6% | -41.0% | -17.8% |
| Jul 2024 | Nov 2024 | 14 | 18.5% | -19.6% | +40.8% |
| Dec 2024 | Dec 2024 | 1 | 0.4% | +7.7% | +27.2% |
| Jan 2025 | Jan 2025 | 1 | 4.3% | +18.2% | +33.3% |
| Feb 2025 | Aug 2025 | 26 | 30.4% | +57.3% | +49.9% |
| Average | 25 | — | +-0.8% | — |
Frequently Asked Questions
Is DLX below its 200-week moving average?
No. Deluxe Corporation (DLX) is currently 42.6% above its 200-week moving average of $18.14. It would need to fall to $18.14 to cross below the line.
What is DLX's 200-week moving average price?
Deluxe Corporation's 200-week moving average is $18.14 as of 2026-07-31. This is the average weekly closing price over roughly the last 4 years, and it acts as a long-term trend line. When a stock drops below this level, it can signal that the price has fallen far enough from the long-term trend to attract value-oriented investors.
What happens when DLX drops below its 200-week moving average?
DLX has crossed below its 200-week moving average 32 times in our data. The average one-year return after these crossings was -0.8%, meaning the dips were not reliable buying signals for this particular stock. These episodes lasted 25 weeks on average.
Is DLX a good value right now?
Here's what our data says about DLX as of 2026-07-31: The stock is above its 200-week moving average, so it doesn't currently meet our primary signal. The 14-week RSI is 38. Free cash flow yield is 13.3%. Return on equity is 15.8%. Price-to-book is 1.7x. This is not a buy or sell recommendation — always do your own research.
How does DLX compare to the S&P 500?
Over the past 33.6 years, $100 invested in DLX would have grown to $406, compared to $3098 for the S&P 500. That's 4.3% annualized vs 10.8% for the index. DLX has underperformed the broader market over this period.
Does DLX pay a dividend?
Yes. Deluxe Corporation currently pays a dividend yield of 462.00%.
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of week of 2026-07-31