DLX
Deluxe Corporation Industrials - Conglomerates Investor Relations →
Deluxe Corporation (DLX) closed at $22.94 as of 2026-06-19, trading 28.9% above its 200-week moving average of $17.80. The stock is currently moving closer to the line, down from 33.9% last week. The 14-week RSI sits at 42, indicating neutral momentum.
Over the past 14 weeks, down-weeks have had more trading volume than up-weeks (0.64 buyers-vs-sellers ratio). That means when people are active, they're more often selling than buying. Sellers are still more in control than buyers.
Over the past 2365 weeks of data, DLX has crossed below its 200-week moving average 32 times. On average, these episodes lasted 25 weeks. The average one-year return after crossing below was -0.8%, suggesting these dips have not historically been reliable buying opportunities for this stock.
With a market cap of $1050 million, DLX is a small-cap stock. The company generates a free cash flow yield of 15.0%, which is notably high. Return on equity stands at 15.8%, a solid level. The stock trades at 1.5x book value.
Share count has increased 4.2% over three years, indicating dilution. This stock also meets the Yartseva multibagger criteria as a small-cap with strong free cash flow yield and reasonable book value.
Over the past 33.5 years, a hypothetical investment of $100 in DLX would have grown to $360, compared to $3097 for the S&P 500. DLX has returned 3.9% annualized vs 10.8% for the index, underperforming the broader market over this period.
Free cash flow has been growing at a 26.3% compound annual rate, with 4 consecutive years of positive cash generation.
Business Health
Annual financials — how the underlying business has performed over the past several years.
Cash Flow Free cash flow & net income ($M)
Revenue Annual revenue ($M) — business growth proxy
Total Debt Balance sheet debt ($M)
ROIC Return on invested capital (%)
FCF Yield Free cash flow / market cap (%) — Yartseva signal
Gross Margin Pricing power & competitive moat (%)
Shares Outstanding Buybacks vs dilution (millions)
Growth of $100: DLX vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After DLX Crosses Below the Line?
Across 25 historical episodes, buying DLX when it crossed below its 200-week moving average produced an average return of -8.4% after 12 months (median -14.0%), compared to +7.6% for the S&P 500 over the same periods. 36% of those episodes were profitable after one year. After 24 months, the average return was -2.0% vs +20.4% for the index.
Each line shows $100 invested at the moment DLX crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Bean Score Experimental
The Bean Score measures how far a stock's free cash flow yield has deviated from its own quarterly baseline, normalized by the stock's historical behavior. Between earnings dates, FCF is constant — so the score is purely a function of stock price. The levels below show at what prices DLX would reach each dislocation threshold.
Dislocation Price Levels
Prices where DLX's Bean Score would hit each σ threshold. Valid until next earnings report: 2026-08-05.
| Level | σ | Price | Signal |
|---|---|---|---|
| Deep Value | +2σ | $22.81 | Unusually cheap — potential buy zone |
| Value | +1σ | $26.04 | Cheap vs. own history |
| Fair Value | +0σ | $30.36 | Historical mean behavior |
| Expensive | -1σ | $36.38 | Expensive vs. own history |
| Deep Expensive | -2σ | $45.37 | Unusually expensive — potential trim zone |
Quarterly FCF & Yield Trailing twelve-month free cash flow and yield at each quarter end
Signal Accuracy Collecting Data
The Bean Score system is accumulating weekly data to validate signal accuracy. After 13+ weeks of history, this section will display win rates and average returns for each σ threshold crossing — answering the question: "When this score says cheap or expensive, does the price subsequently move in the expected direction?"
Theoretical framework — not backtested or forward-tested. The Bean Score uses trailing twelve-month free cash flow yield as a dislocation identifier. It measures whether the market has pushed a stock's yield unusually far from its own baseline behavior. These levels are reference points for identifying potential swing trade opportunities, not buy/sell signals. FCF values update quarterly with earnings; between reports, all movement is price-driven.
Dislocation Scores Experimental
Each score measures deviation from DLX's own historical baseline — the same idea as the Bean Score, applied to different fundamentals. Positive means cheaper or more dislocated than this stock's norm. Scores marked σ are normalized by the stock's own variability; pp values are simple deltas from its recent baseline.
Theoretical framework — not backtested. These scores describe how unusual today's readings are for this specific company. They are starting points for research, not buy or sell signals. Annual-statement scores (buyback, accruals, FCF vs history) rest on only ~4 yearly data points and are deltas, not sigmas.
Historical Touches
DLX has crossed below its 200-week MA 32 times with an average 1-year return of +-0.8% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Sep 1981 | Sep 1981 | 1 | 0.6% | +24.5% | +3041.5% |
| Jan 1982 | Jun 1982 | 21 | 23.1% | +51.8% | +2993.2% |
| Nov 1987 | Dec 1987 | 1 | 11.3% | +25.8% | +797.5% |
| Apr 1988 | Sep 1988 | 22 | 13.3% | +22.9% | +672.7% |
| Nov 1988 | Jan 1989 | 10 | 6.5% | +40.9% | +609.6% |
| Feb 1989 | Feb 1989 | 1 | 0.1% | +18.5% | +576.3% |
| Aug 1990 | Aug 1990 | 1 | 1.1% | +74.2% | +508.8% |
| Aug 1993 | Aug 1993 | 3 | 1.9% | -18.3% | +318.4% |
| Sep 1993 | Jan 1994 | 17 | 7.7% | -11.8% | +317.1% |
| Jan 1994 | Sep 1995 | 85 | 28.8% | -18.9% | +335.2% |
| Oct 1995 | Feb 1996 | 19 | 17.9% | +26.0% | +326.6% |
| Mar 1996 | Apr 1996 | 5 | 1.3% | +8.6% | +334.5% |
| Aug 1998 | Sep 1998 | 1 | 3.2% | +31.0% | +319.7% |
| Sep 1998 | Oct 1998 | 2 | 11.5% | +24.1% | +328.1% |
| Mar 1999 | Apr 1999 | 3 | 7.2% | -8.9% | +294.6% |
| Oct 1999 | Jan 2001 | 65 | 28.7% | -27.1% | +292.5% |
| Dec 2004 | Jan 2005 | 4 | 4.8% | -15.7% | +47.4% |
| Aug 2005 | Aug 2005 | 4 | 1.0% | -54.6% | +39.0% |
| Oct 2005 | Feb 2007 | 71 | 60.8% | -50.6% | +37.9% |
| Feb 2007 | Mar 2007 | 2 | 5.6% | -28.5% | +64.3% |
| Dec 2007 | Dec 2007 | 1 | 2.9% | -59.8% | +58.6% |
| Dec 2007 | Mar 2010 | 113 | 72.7% | -44.2% | +70.0% |
| Jun 2010 | Jul 2010 | 3 | 3.9% | +41.6% | +121.8% |
| Aug 2010 | Sep 2010 | 7 | 10.2% | +20.9% | +133.1% |
| Jul 2018 | May 2021 | 145 | 64.9% | -22.8% | -43.1% |
| Jun 2021 | Jun 2021 | 1 | 4.1% | -47.3% | -28.5% |
| Jul 2021 | Jul 2021 | 2 | 0.8% | -49.6% | -30.7% |
| Aug 2021 | Jul 2024 | 154 | 51.5% | -41.0% | -27.1% |
| Jul 2024 | Nov 2024 | 14 | 18.5% | -19.6% | +24.9% |
| Dec 2024 | Dec 2024 | 1 | 0.3% | +7.7% | +12.8% |
| Jan 2025 | Jan 2025 | 1 | 4.2% | +18.2% | +18.2% |
| Feb 2025 | Aug 2025 | 26 | 31.6% | +57.3% | +32.9% |
| Average | 25 | — | +-0.8% | — |
Frequently Asked Questions
Is DLX below its 200-week moving average?
No. Deluxe Corporation (DLX) is currently 28.9% above its 200-week moving average of $17.80. It would need to fall to $17.80 to cross below the line.
What is DLX's 200-week moving average price?
Deluxe Corporation's 200-week moving average is $17.80 as of 2026-06-19. This is the average weekly closing price over roughly the last 4 years, and it acts as a long-term trend line. When a stock drops below this level, it can signal that the price has fallen far enough from the long-term trend to attract value-oriented investors.
What happens when DLX drops below its 200-week moving average?
DLX has crossed below its 200-week moving average 32 times in our data. The average one-year return after these crossings was -0.8%, meaning the dips were not reliable buying signals for this particular stock. These episodes lasted 25 weeks on average.
Is DLX a good value right now?
Here's what our data says about DLX as of 2026-06-19: The stock is above its 200-week moving average, so it doesn't currently meet our primary signal. The 14-week RSI is 42. Free cash flow yield is 15.0%. Return on equity is 15.8%. Price-to-book is 1.5x. This is not a buy or sell recommendation — always do your own research.
How does DLX compare to the S&P 500?
Over the past 33.5 years, $100 invested in DLX would have grown to $360, compared to $3097 for the S&P 500. That's 3.9% annualized vs 10.8% for the index. DLX has underperformed the broader market over this period.
Does DLX pay a dividend?
Yes. Deluxe Corporation currently pays a dividend yield of 509.00%.
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of week of 2026-06-19