DLX
Deluxe Corporation Industrials - Conglomerates Investor Relations →
Deluxe Corporation (DLX) closed at $25.96 as of 2026-03-20, trading 48.5% above its 200-week moving average of $17.49. The stock is currently moving closer to the line, down from 52.2% last week. The 14-week RSI sits at 66, indicating neutral momentum.
Trading volume is running at 1.3x of its 14-week average, which is in the normal range. The balance between buying and selling volume (1.26 ratio) is neutral — neither side is clearly dominating.
Over the past 2352 weeks of data, DLX has crossed below its 200-week moving average 32 times. On average, these episodes lasted 25 weeks. The average one-year return after crossing below was -0.8%, suggesting these dips have not historically been reliable buying opportunities for this stock.
With a market cap of $1186 million, DLX is a small-cap stock. The company generates a free cash flow yield of 15.9%, which is notably high. Return on equity stands at 12.6%. The stock trades at 1.7x book value.
Share count has increased 4.2% over three years, indicating dilution. This stock also meets the Yartseva multibagger criteria as a small-cap with strong free cash flow yield and reasonable book value.
Over the past 33.2 years, a hypothetical investment of $100 in DLX would have grown to $402, compared to $2683 for the S&P 500. DLX has returned 4.3% annualized vs 10.4% for the index, underperforming the broader market over this period.
Free cash flow has been growing at a 26.3% compound annual rate, with 4 consecutive years of positive cash generation.
Business Health
Annual financials — how the underlying business has performed over the past several years.
Cash Flow Free cash flow & net income ($M)
Revenue Annual revenue ($M) — business growth proxy
Total Debt Balance sheet debt ($M)
ROIC Return on invested capital (%)
FCF Yield Free cash flow / market cap (%) — Yartseva signal
Gross Margin Pricing power & competitive moat (%)
Shares Outstanding Buybacks vs dilution (millions)
Growth of $100: DLX vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After DLX Crosses Below the Line?
Across 25 historical episodes, buying DLX when it crossed below its 200-week moving average produced an average return of -8.4% after 12 months (median -14.0%), compared to +7.6% for the S&P 500 over the same periods. 36% of those episodes were profitable after one year. After 24 months, the average return was -2.0% vs +20.4% for the index.
Each line shows $100 invested at the moment DLX crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
DLX has crossed below its 200-week MA 32 times with an average 1-year return of +-0.8% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Sep 1981 | Sep 1981 | 1 | 0.6% | +24.5% | +3410.4% |
| Jan 1982 | Jun 1982 | 21 | 23.1% | +51.8% | +3356.4% |
| Nov 1987 | Dec 1987 | 1 | 11.3% | +25.8% | +902.9% |
| Apr 1988 | Sep 1988 | 22 | 13.3% | +22.9% | +763.4% |
| Nov 1988 | Jan 1989 | 10 | 6.5% | +40.9% | +693.0% |
| Feb 1989 | Feb 1989 | 1 | 0.1% | +18.5% | +655.7% |
| Aug 1990 | Aug 1990 | 1 | 1.1% | +74.2% | +580.3% |
| Aug 1993 | Aug 1993 | 3 | 1.9% | -18.3% | +367.5% |
| Sep 1993 | Jan 1994 | 17 | 7.7% | -11.8% | +366.1% |
| Jan 1994 | Sep 1995 | 85 | 28.8% | -18.9% | +386.3% |
| Oct 1995 | Feb 1996 | 19 | 17.9% | +26.0% | +376.7% |
| Mar 1996 | Apr 1996 | 5 | 1.3% | +8.6% | +385.5% |
| Aug 1998 | Sep 1998 | 1 | 3.2% | +31.0% | +369.0% |
| Sep 1998 | Oct 1998 | 2 | 11.5% | +24.1% | +378.4% |
| Mar 1999 | Apr 1999 | 3 | 7.2% | -8.9% | +341.0% |
| Oct 1999 | Jan 2001 | 65 | 28.7% | -27.1% | +338.6% |
| Dec 2004 | Jan 2005 | 4 | 4.8% | -15.7% | +64.7% |
| Aug 2005 | Aug 2005 | 4 | 1.0% | -54.6% | +55.3% |
| Oct 2005 | Feb 2007 | 71 | 60.8% | -50.6% | +54.1% |
| Feb 2007 | Mar 2007 | 2 | 5.6% | -28.5% | +83.6% |
| Dec 2007 | Dec 2007 | 1 | 2.9% | -59.8% | +77.2% |
| Dec 2007 | Mar 2010 | 113 | 72.7% | -44.2% | +90.0% |
| Jun 2010 | Jul 2010 | 3 | 3.9% | +41.6% | +147.8% |
| Aug 2010 | Sep 2010 | 7 | 10.2% | +20.9% | +160.4% |
| Jul 2018 | May 2021 | 145 | 64.9% | -22.8% | -36.4% |
| Jun 2021 | Jun 2021 | 1 | 4.1% | -47.3% | -20.2% |
| Jul 2021 | Jul 2021 | 2 | 0.8% | -49.6% | -22.6% |
| Aug 2021 | Jul 2024 | 154 | 51.5% | -41.0% | -18.5% |
| Jul 2024 | Nov 2024 | 14 | 18.5% | -19.6% | +39.6% |
| Dec 2024 | Dec 2024 | 1 | 0.3% | +7.7% | +26.0% |
| Jan 2025 | Jan 2025 | 1 | 4.2% | +18.2% | +32.1% |
| Feb 2025 | Aug 2025 | 26 | 31.6% | +57.3% | +48.5% |
| Average | 25 | — | +-0.8% | — |
Frequently Asked Questions
Is DLX below its 200-week moving average?
No. Deluxe Corporation (DLX) is currently 48.5% above its 200-week moving average of $17.49. It would need to fall to $17.49 to cross below the line.
What is DLX's 200-week moving average price?
Deluxe Corporation's 200-week moving average is $17.49 as of 2026-03-20. This is the average weekly closing price over roughly the last 4 years, and it acts as a long-term trend line. When a stock drops below this level, it can signal that the price has fallen far enough from the long-term trend to attract value-oriented investors.
What happens when DLX drops below its 200-week moving average?
DLX has crossed below its 200-week moving average 32 times in our data. The average one-year return after these crossings was -0.8%, meaning the dips were not reliable buying signals for this particular stock. These episodes lasted 25 weeks on average.
Is DLX a good value right now?
Here's what our data says about DLX as of 2026-03-20: The stock is above its 200-week moving average, so it doesn't currently meet our primary signal. The 14-week RSI is 66. Free cash flow yield is 15.9%. Return on equity is 12.6%. Price-to-book is 1.7x. This is not a buy or sell recommendation — always do your own research.
How does DLX compare to the S&P 500?
Over the past 33.2 years, $100 invested in DLX would have grown to $402, compared to $2683 for the S&P 500. That's 4.3% annualized vs 10.4% for the index. DLX has underperformed the broader market over this period.
Does DLX pay a dividend?
Yes. Deluxe Corporation currently pays a dividend yield of 462.00%.
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of week of 2026-03-20