DLX
Deluxe Corporation Industrials - Conglomerates Investor Relations →
Deluxe Corporation (DLX) closed at $27.80 as of 2026-02-02, trading 58.8% above its 200-week moving average of $17.50. The stock moved further from the line this week, up from 51.0% last week. With a 14-week RSI of 87, DLX is in overbought territory.
Over the past 2346 weeks of data, DLX has crossed below its 200-week moving average 32 times. On average, these episodes lasted 25 weeks. The average one-year return after crossing below was -0.8%, suggesting these dips have not historically been reliable buying opportunities for this stock.
With a market cap of $1251 million, DLX is a small-cap stock. The company generates a free cash flow yield of 12.1%, which is notably high. Return on equity stands at 13.1%. The stock trades at 1.8x book value.
Share count has increased 3.8% over three years, indicating dilution. This stock also meets the Yartseva multibagger criteria as a small-cap with strong free cash flow yield and reasonable book value.
Over the past 33.2 years, a hypothetical investment of $100 in DLX would have grown to $426, compared to $2849 for the S&P 500. DLX has returned 4.5% annualized vs 10.6% for the index, underperforming the broader market over this period.
Free cash flow has been volatile over the past several years, making the quality of earnings harder to assess.
Growth of $100: DLX vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After DLX Crosses Below the Line?
Across 25 historical episodes, buying DLX when it crossed below its 200-week moving average produced an average return of -8.5% after 12 months (median -14.0%), compared to +7.7% for the S&P 500 over the same periods. 36% of those episodes were profitable after one year. After 24 months, the average return was -2.0% vs +20.4% for the index.
Each line shows $100 invested at the moment DLX crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
DLX has crossed below its 200-week MA 32 times with an average 1-year return of +-0.8% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Sep 1981 | Sep 1981 | 1 | 0.6% | +24.5% | +3618.6% |
| Jan 1982 | Jun 1982 | 21 | 23.1% | +51.8% | +3561.4% |
| Nov 1987 | Dec 1987 | 1 | 11.3% | +25.8% | +962.4% |
| Apr 1988 | Sep 1988 | 22 | 13.3% | +22.9% | +814.6% |
| Nov 1988 | Jan 1989 | 10 | 6.5% | +40.9% | +740.0% |
| Feb 1989 | Feb 1989 | 1 | 0.1% | +18.5% | +700.5% |
| Aug 1990 | Aug 1990 | 1 | 1.1% | +74.2% | +620.7% |
| Aug 1993 | Aug 1993 | 3 | 1.9% | -18.3% | +395.3% |
| Sep 1993 | Jan 1994 | 17 | 7.7% | -11.8% | +393.7% |
| Jan 1994 | Sep 1995 | 85 | 28.8% | -18.9% | +415.1% |
| Oct 1995 | Feb 1996 | 19 | 17.9% | +26.0% | +405.0% |
| Mar 1996 | Apr 1996 | 5 | 1.3% | +8.6% | +414.3% |
| Aug 1998 | Sep 1998 | 1 | 3.2% | +31.0% | +396.8% |
| Sep 1998 | Oct 1998 | 2 | 11.5% | +24.1% | +406.8% |
| Mar 1999 | Apr 1999 | 3 | 7.2% | -8.9% | +367.1% |
| Oct 1999 | Jan 2001 | 65 | 28.7% | -27.1% | +364.6% |
| Dec 2004 | Jan 2005 | 4 | 4.8% | -15.7% | +74.5% |
| Aug 2005 | Aug 2005 | 4 | 1.0% | -54.6% | +64.5% |
| Oct 2005 | Feb 2007 | 71 | 60.8% | -50.6% | +63.2% |
| Feb 2007 | Mar 2007 | 2 | 5.6% | -28.5% | +94.5% |
| Dec 2007 | Dec 2007 | 1 | 2.9% | -59.8% | +87.7% |
| Dec 2007 | Mar 2010 | 113 | 72.7% | -44.2% | +101.3% |
| Jun 2010 | Jul 2010 | 3 | 3.9% | +41.6% | +162.5% |
| Aug 2010 | Sep 2010 | 7 | 10.2% | +20.9% | +175.9% |
| Jul 2018 | May 2021 | 145 | 64.9% | -22.8% | -32.6% |
| Jun 2021 | Jun 2021 | 1 | 4.1% | -47.3% | -15.4% |
| Jul 2021 | Jul 2021 | 2 | 0.8% | -49.6% | -18.0% |
| Aug 2021 | Jul 2024 | 154 | 51.5% | -41.0% | -13.7% |
| Jul 2024 | Nov 2024 | 14 | 18.5% | -19.6% | +47.8% |
| Dec 2024 | Dec 2024 | 1 | 0.3% | +7.7% | +33.5% |
| Jan 2025 | Jan 2025 | 1 | 4.2% | +18.2% | +40.0% |
| Feb 2025 | Aug 2025 | 26 | 31.6% | +57.3% | +57.3% |
| Average | 25 | — | +-0.8% | — |
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of Friday close, 2026-02-02