DKS
DICK'S Sporting Goods, Inc. Consumer Cyclical - Specialty Retail Investor Relations →
DICK'S Sporting Goods, Inc. (DKS) closed at $190.01 as of 2026-03-20, trading 16.0% above its 200-week moving average of $163.80. The stock is currently moving closer to the line, down from 17.7% last week. The 14-week RSI sits at 35, indicating neutral momentum.
Trading volume is running at 1.1x of its 14-week average, which is in the normal range. The balance between buying and selling volume (0.98 ratio) is neutral — neither side is clearly dominating.
Over the past 1174 weeks of data, DKS has crossed below its 200-week moving average 11 times. On average, these episodes lasted 24 weeks. Historically, investors who bought DKS at the start of these episodes saw an average one-year return of +16.4%.
With a market cap of $17.1 billion, DKS is a large-cap stock. Free cash flow yield is currently negative, meaning the company is burning cash. Return on equity stands at 19.4%, a solid level. The stock trades at 3.0x book value.
Share count has increased 6.1% over three years, indicating dilution.
Over the past 22.6 years, a hypothetical investment of $100 in DKS would have grown to $2751, compared to $986 for the S&P 500. That represents an annualized return of 15.8% vs 10.7% for the index — confirming DKS as a market-beating investment and the kind of quality company where buying during 200-week moving average touches has historically been rewarded.
In the past 12 months, corporate insiders have made 1 open-market purchase totaling $501,053.
Free cash flow has been declining at a -27% compound annual rate. A deteriorating cash flow trend warrants extra scrutiny — the stock may be cheap for a reason.
Business Health
Annual financials — how the underlying business has performed over the past several years.
Cash Flow Free cash flow & net income ($M)
Revenue Annual revenue ($M) — business growth proxy
Total Debt Balance sheet debt ($M)
ROIC Return on invested capital (%)
FCF Yield Free cash flow / market cap (%) — Yartseva signal
Gross Margin Pricing power & competitive moat (%)
Shares Outstanding Buybacks vs dilution (millions)
Growth of $100: DKS vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After DKS Crosses Below the Line?
Across 11 historical episodes, buying DKS when it crossed below its 200-week moving average produced an average return of +24.1% after 12 months (median +22.0%), compared to +8.4% for the S&P 500 over the same periods. 64% of those episodes were profitable after one year. After 24 months, the average return was +51.5% vs +22.1% for the index.
Each line shows $100 invested at the moment DKS crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
DKS has crossed below its 200-week MA 11 times with an average 1-year return of +16.4% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Jun 2008 | Oct 2009 | 69 | 55.6% | -23.2% | +1075.4% |
| Nov 2009 | Dec 2009 | 3 | 6.8% | +58.0% | +1122.8% |
| Jan 2010 | Feb 2010 | 2 | 2.4% | +60.0% | +1079.6% |
| May 2014 | May 2014 | 1 | 1.6% | +27.1% | +491.4% |
| Jul 2014 | Aug 2014 | 5 | 5.5% | +17.8% | +475.3% |
| Sep 2014 | Oct 2014 | 5 | 4.3% | +11.7% | +469.2% |
| Oct 2015 | Jul 2016 | 38 | 29.6% | +19.7% | +424.6% |
| Mar 2017 | Apr 2017 | 4 | 3.7% | -33.3% | +405.5% |
| May 2017 | Apr 2019 | 99 | 46.9% | -32.0% | +411.9% |
| Apr 2019 | Sep 2019 | 21 | 15.5% | -29.1% | +502.8% |
| Feb 2020 | Jun 2020 | 14 | 55.7% | +103.6% | +529.9% |
| Average | 24 | — | +16.4% | — |
Frequently Asked Questions
Is DKS below its 200-week moving average?
No. DICK'S Sporting Goods, Inc. (DKS) is currently 16.0% above its 200-week moving average of $163.80. It would need to fall to $163.80 to cross below the line.
What is DKS's 200-week moving average price?
DICK'S Sporting Goods, Inc.'s 200-week moving average is $163.80 as of 2026-03-20. This is the average weekly closing price over roughly the last 4 years, and it acts as a long-term trend line. When a stock drops below this level, it can signal that the price has fallen far enough from the long-term trend to attract value-oriented investors.
What happens when DKS drops below its 200-week moving average?
DKS has crossed below its 200-week moving average 11 times in our data. On average, buying at that moment produced a one-year return of +16.4%. These dips have historically been decent entry points. These episodes lasted 24 weeks on average.
Is DKS a good value right now?
Here's what our data says about DKS as of 2026-03-20: The stock is above its 200-week moving average, so it doesn't currently meet our primary signal. The 14-week RSI is 35. Free cash flow is currently negative. Return on equity is 19.4%. Price-to-book is 3.0x. This is not a buy or sell recommendation — always do your own research.
How does DKS compare to the S&P 500?
Over the past 22.6 years, $100 invested in DKS would have grown to $2751, compared to $986 for the S&P 500. That's 15.8% annualized vs 10.7% for the index. DKS has outperformed the broader market over this period.
Does DKS pay a dividend?
Yes. DICK'S Sporting Goods, Inc. currently pays a dividend yield of 263.00%.
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of week of 2026-03-20