DKS
DICK'S Sporting Goods, Inc. Consumer Cyclical - Specialty Retail Investor Relations →
DICK'S Sporting Goods, Inc. (DKS) closed at $208.29 as of 2026-02-02, trading 29.8% above its 200-week moving average of $160.42. The stock moved further from the line this week, up from 26.4% last week. The 14-week RSI sits at 44, indicating neutral momentum.
Over the past 1168 weeks of data, DKS has crossed below its 200-week moving average 11 times. On average, these episodes lasted 24 weeks. Historically, investors who bought DKS at the start of these episodes saw an average one-year return of +16.4%.
With a market cap of $18.7 billion, DKS is a large-cap stock. Free cash flow yield is currently negative, meaning the company is burning cash. Return on equity stands at 23.8%, indicating strong profitability. The stock trades at 3.4x book value.
Share count has increased 6.1% over three years, indicating dilution.
Over the past 22.5 years, a hypothetical investment of $100 in DKS would have grown to $3016, compared to $1047 for the S&P 500. That represents an annualized return of 16.3% vs 11.0% for the index — confirming DKS as a market-beating investment and the kind of quality company where buying during 200-week moving average touches has historically been rewarded.
In the past 12 months, corporate insiders have made 1 open-market purchase totaling $501,053.
Free cash flow has been declining at a -27% compound annual rate. A deteriorating cash flow trend warrants extra scrutiny — the stock may be cheap for a reason.
Growth of $100: DKS vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After DKS Crosses Below the Line?
Across 11 historical episodes, buying DKS when it crossed below its 200-week moving average produced an average return of +24.1% after 12 months (median +22.0%), compared to +8.4% for the S&P 500 over the same periods. 64% of those episodes were profitable after one year. After 24 months, the average return was +51.5% vs +22.1% for the index.
Each line shows $100 invested at the moment DKS crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
DKS has crossed below its 200-week MA 11 times with an average 1-year return of +16.4% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Jun 2008 | Oct 2009 | 69 | 55.6% | -23.2% | +1188.5% |
| Nov 2009 | Dec 2009 | 3 | 6.8% | +58.0% | +1240.5% |
| Jan 2010 | Feb 2010 | 2 | 2.4% | +60.0% | +1193.1% |
| May 2014 | May 2014 | 1 | 1.6% | +27.1% | +548.3% |
| Jul 2014 | Aug 2014 | 5 | 5.5% | +17.8% | +530.7% |
| Sep 2014 | Oct 2014 | 5 | 4.3% | +11.7% | +524.0% |
| Oct 2015 | Jul 2016 | 38 | 29.6% | +19.7% | +475.1% |
| Mar 2017 | Apr 2017 | 4 | 3.7% | -33.3% | +454.2% |
| May 2017 | Apr 2019 | 99 | 46.9% | -32.0% | +461.2% |
| Apr 2019 | Sep 2019 | 21 | 15.5% | -29.1% | +560.8% |
| Feb 2020 | Jun 2020 | 14 | 55.7% | +103.6% | +590.5% |
| Average | 24 | — | +16.4% | — |
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of Friday close, 2026-02-02