DKNG
DraftKings Inc. Consumer Discretionary - Sports Betting Investor Relations →
DraftKings Inc. (DKNG) closed at $26.62 as of 2026-02-02, trading 13.3% below its 200-week moving average of $30.72. This places DKNG in the extreme value zone. The stock is currently moving closer to the line, down from -10.3% last week. The 14-week RSI sits at 39, indicating neutral momentum.
Over the past 293 weeks of data, DKNG has crossed below its 200-week moving average 6 times. On average, these episodes lasted 17 weeks. Historically, investors who bought DKNG at the start of these episodes saw an average one-year return of +5.7%.
With a market cap of $13.3 billion, DKNG is a large-cap stock. The company generates a free cash flow yield of 3.3%. Return on equity stands at -29.6%. The stock trades at 18.1x book value.
Share count has increased 19.9% over three years, indicating dilution.
Over the past 5.8 years, a hypothetical investment of $100 in DKNG would have grown to $80, compared to $243 for the S&P 500. DKNG has returned -3.7% annualized vs 16.7% for the index, underperforming the broader market over this period.
In the past 12 months, corporate insiders have made 2 open-market purchases totaling $1,060,200. Notably, these purchases occurred while DKNG is trading below its 200-week moving average — insiders are buying when the market is most pessimistic.
Free cash flow has been volatile over the past several years, making the quality of earnings harder to assess.
Growth of $100: DKNG vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After DKNG Crosses Below the Line?
Across 5 historical episodes, buying DKNG when it crossed below its 200-week moving average produced an average return of +10.2% after 12 months (median +33.0%), compared to +17.5% for the S&P 500 over the same periods. 75% of those episodes were profitable after one year. After 24 months, the average return was +39.7% vs +36.7% for the index.
Each line shows $100 invested at the moment DKNG crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
DKNG has crossed below its 200-week MA 6 times with an average 1-year return of +5.7% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Nov 2021 | Jul 2023 | 86 | 65.4% | -58.4% | -26.3% |
| Aug 2023 | Sep 2023 | 4 | 11.8% | +3.2% | -9.4% |
| Sep 2023 | Oct 2023 | 6 | 14.3% | +41.5% | -4.1% |
| Jul 2024 | Aug 2024 | 2 | 9.0% | +36.6% | -16.9% |
| Nov 2025 | Nov 2025 | 2 | 1.2% | N/A | -10.0% |
| Jan 2026 | Ongoing | 3+ | 13.3% | Ongoing | -11.2% |
| Average | 17 | — | +5.7% | — |
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of Friday close, 2026-02-02