DG
Dollar General Corporation Consumer Discretionary - Discount Retail Investor Relations →
Dollar General Corporation (DG) closed at $146.65 as of 2026-02-02, trading 1.4% above its 200-week moving average of $144.58. The stock moved further from the line this week, up from -1.1% last week. With a 14-week RSI of 86, DG is in overbought territory.
Over the past 799 weeks of data, DG has crossed below its 200-week moving average 3 times. On average, these episodes lasted 47 weeks. Historically, investors who bought DG at the start of these episodes saw an average one-year return of +20.6%.
With a market cap of $32.3 billion, DG is a large-cap stock. The company generates a free cash flow yield of 6.1%, which is healthy. Return on equity stands at 16.5%, a solid level. The stock trades at 3.9x book value.
Over the past 15.4 years, a hypothetical investment of $100 in DG would have grown to $601, compared to $766 for the S&P 500. DG has returned 12.3% annualized vs 14.1% for the index, underperforming the broader market over this period.
Free cash flow has been volatile over the past several years, making the quality of earnings harder to assess.
Growth of $100: DG vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After DG Crosses Below the Line?
Across 2 historical episodes, buying DG when it crossed below its 200-week moving average produced an average return of +17.0% after 12 months (median +50.0%), compared to +16.5% for the S&P 500 over the same periods. 50% of those episodes were profitable after one year. After 24 months, the average return was +14.0% vs +32.0% for the index.
Each line shows $100 invested at the moment DG crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
DG has crossed below its 200-week MA 3 times with an average 1-year return of +20.6% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Feb 2011 | Feb 2011 | 1 | 0.6% | +57.5% | +521.7% |
| May 2023 | Jan 2026 | 137 | 61.0% | -16.2% | -6.4% |
| Jan 2026 | Ongoing | 2+ | 1.1% | Ongoing | +2.2% |
| Average | 47 | — | +20.6% | — |
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of Friday close, 2026-02-02