CRM
Salesforce Inc. Technology - Cloud Software Investor Relations →
Salesforce Inc. (CRM) closed at $191.35 as of 2026-02-02, trading 17.7% below its 200-week moving average of $232.62. This places CRM in the extreme value zone. The stock is currently moving closer to the line, down from -8.7% last week. The 14-week RSI sits at 30, indicating neutral momentum.
Over the past 1080 weeks of data, CRM has crossed below its 200-week moving average 6 times. On average, these episodes lasted 18 weeks. Historically, investors who bought CRM at the start of these episodes saw an average one-year return of +57.4%.
With a market cap of $182.2 billion, CRM is a large-cap stock. The company generates a free cash flow yield of 8.0%, which is healthy. Return on equity stands at 12.2%. The stock trades at 3.0x book value.
Over the past 20.8 years, a hypothetical investment of $100 in CRM would have grown to $3770, compared to $849 for the S&P 500. That represents an annualized return of 19.0% vs 10.8% for the index — confirming CRM as a market-beating investment and the kind of quality company where buying during 200-week moving average touches has historically been rewarded.
In the past 12 months, corporate insiders have made 3 open-market purchases totaling $26,382,229. Notably, these purchases occurred while CRM is trading below its 200-week moving average — insiders are buying when the market is most pessimistic.
Free cash flow has been growing at a 33% compound annual rate, with 4 consecutive years of positive cash generation. A business generating more cash every year while trading below its 200-week moving average is exactly the kind of disconnect value investors look for.
Growth of $100: CRM vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After CRM Crosses Below the Line?
Across 5 historical episodes, buying CRM when it crossed below its 200-week moving average produced an average return of +48.0% after 12 months (median +53.0%), compared to +16.2% for the S&P 500 over the same periods. 100% of those episodes were profitable after one year. After 24 months, the average return was +124.2% vs +29.2% for the index.
Each line shows $100 invested at the moment CRM crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
CRM has crossed below its 200-week MA 6 times with an average 1-year return of +57.4% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Jul 2006 | Jul 2006 | 2 | 4.2% | +102.3% | +3418.2% |
| Oct 2008 | Jul 2009 | 41 | 43.6% | +87.3% | +2279.3% |
| Apr 2022 | May 2023 | 56 | 34.9% | +2.8% | +2.3% |
| Sep 2023 | Oct 2023 | 5 | 4.5% | +37.0% | -4.5% |
| Nov 2025 | Dec 2025 | 2 | 1.7% | N/A | -15.6% |
| Jan 2026 | Ongoing | 4+ | 17.7% | Ongoing | -15.7% |
| Average | 18 | — | +57.4% | — |
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of Friday close, 2026-02-02