CPB
Campbell Soup Company Consumer Staples - Food Investor Relations →
Campbell Soup Company (CPB) closed at $28.83 as of 2026-02-02, trading 27.5% below its 200-week moving average of $39.79. This places CPB in the extreme value zone. The stock moved further from the line this week, up from -29.8% last week. The 14-week RSI sits at 46, indicating neutral momentum.
Over the past 2715 weeks of data, CPB has crossed below its 200-week moving average 35 times. On average, these episodes lasted 21 weeks. Historically, investors who bought CPB at the start of these episodes saw an average one-year return of +7.3%.
With a market cap of $8.6 billion, CPB is a mid-cap stock. The company generates a free cash flow yield of 7.3%, which is healthy. Return on equity stands at 14.8%. The stock trades at 2.2x book value.
Over the past 33.2 years, a hypothetical investment of $100 in CPB would have grown to $368, compared to $2849 for the S&P 500. CPB has returned 4.0% annualized vs 10.6% for the index, underperforming the broader market over this period.
Free cash flow has been declining at a -9.1% compound annual rate. A deteriorating cash flow trend warrants extra scrutiny — the stock may be cheap for a reason.
Growth of $100: CPB vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After CPB Crosses Below the Line?
Across 21 historical episodes, buying CPB when it crossed below its 200-week moving average produced an average return of -4.6% after 12 months (median -4.0%), compared to +7.8% for the S&P 500 over the same periods. 43% of those episodes were profitable after one year. After 24 months, the average return was +5.3% vs +16.4% for the index.
Each line shows $100 invested at the moment CPB crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
CPB has crossed below its 200-week MA 35 times with an average 1-year return of +7.3% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| May 1974 | Jan 1975 | 35 | 26.3% | -3.1% | +4431.3% |
| Feb 1975 | Feb 1975 | 1 | 0.7% | +13.2% | +4656.0% |
| Mar 1975 | May 1975 | 6 | 5.3% | +14.0% | +4776.9% |
| Sep 1975 | Oct 1975 | 6 | 6.5% | +7.9% | +4675.7% |
| May 1976 | May 1976 | 1 | 3.4% | +27.1% | +4695.6% |
| May 1976 | Jun 1976 | 4 | 0.7% | +23.1% | +4559.7% |
| Jan 1978 | Feb 1978 | 7 | 3.3% | +8.6% | +4413.5% |
| Mar 1978 | Apr 1978 | 5 | 4.6% | +1.9% | +4292.9% |
| Oct 1978 | Oct 1978 | 1 | 0.2% | -8.8% | +4131.4% |
| Nov 1978 | Jan 1979 | 8 | 6.6% | -14.8% | +4162.7% |
| Feb 1979 | Jan 1982 | 152 | 23.1% | -11.6% | +4210.6% |
| Feb 1982 | Feb 1982 | 1 | 1.3% | +48.0% | +4540.9% |
| Mar 1982 | Mar 1982 | 1 | 1.7% | +47.0% | +4559.7% |
| Jul 1988 | Jul 1988 | 3 | 1.3% | +115.8% | +1261.7% |
| Jun 1994 | Jul 1994 | 4 | 4.9% | +45.8% | +324.8% |
| Apr 1999 | Apr 1999 | 1 | 2.6% | -27.3% | +60.9% |
| May 1999 | May 1999 | 1 | 0.7% | -28.2% | +56.3% |
| Sep 1999 | Oct 1999 | 7 | 9.1% | -33.4% | +53.4% |
| Dec 1999 | Sep 2003 | 196 | 40.7% | -19.9% | +52.0% |
| Nov 2003 | Nov 2003 | 1 | 1.1% | +11.2% | +122.9% |
| Jan 2008 | Feb 2008 | 3 | 1.2% | -0.3% | +63.4% |
| Mar 2008 | Mar 2008 | 1 | 0.0% | -13.6% | +61.5% |
| Jun 2008 | Jun 2008 | 1 | 0.0% | -5.4% | +57.4% |
| Nov 2008 | Nov 2009 | 50 | 23.7% | +13.5% | +56.1% |
| Feb 2010 | Feb 2010 | 1 | 0.3% | +9.4% | +47.7% |
| Aug 2011 | Sep 2011 | 7 | 4.7% | +12.4% | +48.9% |
| Aug 2017 | Sep 2019 | 106 | 32.1% | -10.3% | -15.0% |
| Mar 2020 | Mar 2020 | 1 | 0.9% | +18.6% | -19.7% |
| Aug 2021 | Aug 2021 | 1 | 1.1% | +26.6% | -18.0% |
| Sep 2021 | Dec 2021 | 10 | 3.7% | +17.3% | -18.3% |
| Jul 2023 | Jan 2024 | 25 | 12.8% | +12.5% | -29.4% |
| Feb 2024 | Apr 2024 | 10 | 6.7% | -7.6% | -25.4% |
| Jun 2024 | Jun 2024 | 2 | 2.6% | -16.7% | -27.5% |
| Nov 2024 | Nov 2024 | 1 | 1.7% | -24.2% | -29.1% |
| Dec 2024 | Ongoing | 62+ | 34.9% | Ongoing | -28.4% |
| Average | 21 | — | +7.3% | — |
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of Friday close, 2026-02-02