COTY
Coty Inc. Consumer Staples - Beauty & Cosmetics Investor Relations →
Coty Inc. (COTY) closed at $2.14 as of 2026-03-20, trading 73.7% below its 200-week moving average of $8.15. This places COTY in the extreme value zone. The stock is currently moving closer to the line, down from -72.8% last week. With a 14-week RSI of 27, COTY is in oversold territory.
Trading volume is running at 1.2x of its 14-week average, which is in the normal range. The balance between buying and selling volume (0.75 ratio) is neutral — neither side is clearly dominating.
Over the past 618 weeks of data, COTY has crossed below its 200-week moving average 7 times. On average, these episodes lasted 55 weeks. Historically, investors who bought COTY at the start of these episodes saw an average one-year return of +16.2%.
With a market cap of $1883 million, COTY is a small-cap stock. The company generates a free cash flow yield of 20.2%, which is notably high. Return on equity stands at -12.6%. The stock trades at 0.5x book value.
Share count has increased 4.8% over three years, indicating dilution. This stock also meets the Yartseva multibagger criteria as a small-cap with strong free cash flow yield and reasonable book value.
Over the past 11.9 years, a hypothetical investment of $100 in COTY would have grown to $15, compared to $413 for the S&P 500. COTY has returned -14.7% annualized vs 12.6% for the index, underperforming the broader market over this period.
In the past 12 months, corporate insiders have made 6 open-market purchases totaling $1,534,446. Multiple insiders purchased within a 30-day window — a cluster buy pattern that historically signals management confidence in the company's prospects. Notably, these purchases occurred while COTY is trading below its 200-week moving average — insiders are buying when the market is most pessimistic.
Free cash flow has been declining at a -20.5% compound annual rate. A deteriorating cash flow trend warrants extra scrutiny — the stock may be cheap for a reason.
Business Health
Annual financials — how the underlying business has performed over the past several years.
Cash Flow Free cash flow & net income ($M)
Revenue Annual revenue ($M) — business growth proxy
Total Debt Balance sheet debt ($M)
ROIC Return on invested capital (%)
FCF Yield Free cash flow / market cap (%) — Yartseva signal
Gross Margin Pricing power & competitive moat (%)
Shares Outstanding Buybacks vs dilution (millions)
Growth of $100: COTY vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After COTY Crosses Below the Line?
Across 7 historical episodes, buying COTY when it crossed below its 200-week moving average produced an average return of +9.9% after 12 months (median +21.0%), compared to +5.9% for the S&P 500 over the same periods. 57% of those episodes were profitable after one year. After 24 months, the average return was +28.6% vs +20.2% for the index.
Each line shows $100 invested at the moment COTY crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
COTY has crossed below its 200-week MA 7 times with an average 1-year return of +16.2% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Sep 2014 | Oct 2014 | 1 | 1.2% | +70.5% | -84.2% |
| Nov 2016 | Nov 2021 | 261 | 77.4% | -10.1% | -86.9% |
| Jan 2022 | Feb 2022 | 4 | 9.2% | +6.5% | -76.0% |
| Feb 2022 | Mar 2022 | 2 | 7.6% | +42.6% | -73.6% |
| Apr 2022 | Dec 2022 | 37 | 26.4% | +35.5% | -75.1% |
| Aug 2024 | Aug 2024 | 1 | 2.3% | -48.0% | -76.5% |
| Aug 2024 | Ongoing | 82+ | 73.7% | Ongoing | -77.2% |
| Average | 55 | — | +16.2% | — |
Frequently Asked Questions
Is COTY below its 200-week moving average?
Yes. As of 2026-03-20, Coty Inc. (COTY) is trading 73.7% below its 200-week moving average of $8.15. The current price is $2.14.
What is COTY's 200-week moving average price?
Coty Inc.'s 200-week moving average is $8.15 as of 2026-03-20. This is the average weekly closing price over roughly the last 4 years, and it acts as a long-term trend line. When a stock drops below this level, it can signal that the price has fallen far enough from the long-term trend to attract value-oriented investors.
What happens when COTY drops below its 200-week moving average?
COTY has crossed below its 200-week moving average 7 times in our data. On average, buying at that moment produced a one-year return of +16.2%. These dips have historically been decent entry points. These episodes lasted 55 weeks on average.
Is COTY a good value right now?
Here's what our data says about COTY as of 2026-03-20: The stock is below its 200-week moving average, which is the starting point for our analysis. The 14-week RSI is 27 (oversold). Free cash flow yield is 20.2%. Return on equity is -12.6%. Price-to-book is 0.5x. This is not a buy or sell recommendation — always do your own research.
How does COTY compare to the S&P 500?
Over the past 11.9 years, $100 invested in COTY would have grown to $15, compared to $413 for the S&P 500. That's -14.7% annualized vs 12.6% for the index. COTY has underperformed the broader market over this period.
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of week of 2026-03-20