COLM
Columbia Sportswear Company Consumer Cyclical - Apparel Manufacturing Investor Relations →
Columbia Sportswear Company (COLM) closed at $62.35 as of 2026-05-01, trading 12.6% below its 200-week moving average of $71.35. This places COLM in the extreme value zone. The stock moved further from the line this week, up from -15.6% last week. The 14-week RSI sits at 66, indicating neutral momentum.
Trading volume is running at 1.6x of its 14-week average, which is in the normal range. The balance between buying and selling volume (1.44 ratio) is neutral — neither side is clearly dominating.
Over the past 1418 weeks of data, COLM has crossed below its 200-week moving average 21 times. On average, these episodes lasted 19 weeks. Historically, investors who bought COLM at the start of these episodes saw an average one-year return of +35.5%.
With a market cap of $3.2 billion, COLM is a mid-cap stock. The company generates a free cash flow yield of 3.9%. Return on equity stands at 10.3%. The stock trades at 1.9x book value.
The company has been aggressively buying back shares, reducing its share count by 13.9% over the past three years.
Over the past 27.2 years, a hypothetical investment of $100 in COLM would have grown to $1529, compared to $901 for the S&P 500. That represents an annualized return of 10.6% vs 8.4% for the index — confirming COLM as a market-beating investment and the kind of quality company where buying during 200-week moving average touches has historically been rewarded.
Free cash flow has been declining. A deteriorating cash flow trend warrants extra scrutiny — the stock may be cheap for a reason.
Business Health
Annual financials — how the underlying business has performed over the past several years.
Cash Flow Free cash flow & net income ($M)
Revenue Annual revenue ($M) — business growth proxy
Total Debt Balance sheet debt ($M)
ROIC Return on invested capital (%)
FCF Yield Free cash flow / market cap (%) — Yartseva signal
Gross Margin Pricing power & competitive moat (%)
Shares Outstanding Buybacks vs dilution (millions)
Growth of $100: COLM vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After COLM Crosses Below the Line?
Across 21 historical episodes, buying COLM when it crossed below its 200-week moving average produced an average return of +29.0% after 12 months (median +9.0%), compared to +15.6% for the S&P 500 over the same periods. 62% of those episodes were profitable after one year. After 24 months, the average return was +35.5% vs +19.3% for the index.
Each line shows $100 invested at the moment COLM crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
COLM has crossed below its 200-week MA 21 times with an average 1-year return of +35.5% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Mar 1999 | Jul 1999 | 18 | 32.5% | +70.8% | +1986.0% |
| Aug 1999 | Aug 1999 | 3 | 4.9% | +136.1% | +1405.7% |
| Sep 1999 | Oct 1999 | 4 | 7.8% | +184.5% | +1452.4% |
| Dec 1999 | Dec 1999 | 1 | 1.7% | +189.3% | +1383.4% |
| Apr 2005 | Jun 2005 | 6 | 5.4% | +18.3% | +288.1% |
| Aug 2005 | Jan 2006 | 21 | 11.0% | +9.3% | +268.6% |
| May 2006 | Sep 2006 | 16 | 12.1% | +36.5% | +238.4% |
| Oct 2007 | Feb 2010 | 123 | 45.6% | -29.2% | +222.8% |
| Mar 2020 | Jun 2020 | 12 | 20.4% | +49.8% | -3.5% |
| Jul 2020 | Jul 2020 | 1 | 0.6% | +32.4% | -12.1% |
| Jul 2020 | Aug 2020 | 2 | 2.4% | +32.0% | -11.0% |
| Oct 2020 | Nov 2020 | 3 | 6.4% | +40.3% | -9.5% |
| Jan 2022 | Jan 2022 | 2 | 1.8% | +0.9% | -25.2% |
| Feb 2022 | Mar 2022 | 2 | 6.5% | +0.8% | -26.2% |
| Mar 2022 | Nov 2022 | 34 | 24.5% | +1.5% | -26.2% |
| Dec 2022 | Jan 2023 | 4 | 4.7% | -7.0% | -24.7% |
| Feb 2023 | Mar 2023 | 5 | 1.9% | -4.5% | -25.1% |
| Apr 2023 | Nov 2024 | 83 | 17.7% | -2.7% | -21.4% |
| Dec 2024 | Jan 2025 | 2 | 0.5% | -30.9% | -22.7% |
| Feb 2025 | Feb 2025 | 1 | 4.1% | -18.8% | -19.4% |
| Mar 2025 | Ongoing | 60+ | 37.0% | Ongoing | -18.5% |
| Average | 19 | — | +35.5% | — |
Frequently Asked Questions
Is COLM below its 200-week moving average?
Yes. As of 2026-05-01, Columbia Sportswear Company (COLM) is trading 12.6% below its 200-week moving average of $71.35. The current price is $62.35.
What is COLM's 200-week moving average price?
Columbia Sportswear Company's 200-week moving average is $71.35 as of 2026-05-01. This is the average weekly closing price over roughly the last 4 years, and it acts as a long-term trend line. When a stock drops below this level, it can signal that the price has fallen far enough from the long-term trend to attract value-oriented investors.
What happens when COLM drops below its 200-week moving average?
COLM has crossed below its 200-week moving average 21 times in our data. On average, buying at that moment produced a one-year return of +35.5%. These dips have historically been decent entry points. These episodes lasted 19 weeks on average.
Is COLM a good value right now?
Here's what our data says about COLM as of 2026-05-01: The stock is below its 200-week moving average, which is the starting point for our analysis. The 14-week RSI is 66. Free cash flow yield is 3.9%. Return on equity is 10.3%. Price-to-book is 1.9x. This is not a buy or sell recommendation — always do your own research.
How does COLM compare to the S&P 500?
Over the past 27.2 years, $100 invested in COLM would have grown to $1529, compared to $901 for the S&P 500. That's 10.6% annualized vs 8.4% for the index. COLM has outperformed the broader market over this period.
Does COLM pay a dividend?
Yes. Columbia Sportswear Company currently pays a dividend yield of 192.00%.
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of week of 2026-05-01