COLM
Columbia Sportswear Company Consumer Cyclical - Apparel Manufacturing Investor Relations →
Columbia Sportswear Company (COLM) closed at $63.07 as of 2026-02-02, trading 13.1% below its 200-week moving average of $72.61. This places COLM in the extreme value zone. The stock moved further from the line this week, up from -24.0% last week. With a 14-week RSI of 78, COLM is in overbought territory.
Over the past 1406 weeks of data, COLM has crossed below its 200-week moving average 21 times. On average, these episodes lasted 19 weeks. Historically, investors who bought COLM at the start of these episodes saw an average one-year return of +35.5%.
With a market cap of $3.5 billion, COLM is a mid-cap stock. The company generates a free cash flow yield of 4.5%. Return on equity stands at 10.2%. The stock trades at 2.0x book value.
The company has been aggressively buying back shares, reducing its share count by 13.7% over the past three years.
Over the past 27 years, a hypothetical investment of $100 in COLM would have grown to $1538, compared to $863 for the S&P 500. That represents an annualized return of 10.7% vs 8.3% for the index — confirming COLM as a market-beating investment and the kind of quality company where buying during 200-week moving average touches has historically been rewarded.
Free cash flow has been volatile over the past several years, making the quality of earnings harder to assess.
Growth of $100: COLM vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After COLM Crosses Below the Line?
Across 21 historical episodes, buying COLM when it crossed below its 200-week moving average produced an average return of +31.4% after 12 months (median +18.0%), compared to +15.6% for the S&P 500 over the same periods. 65% of those episodes were profitable after one year. After 24 months, the average return was +35.5% vs +19.3% for the index.
Each line shows $100 invested at the moment COLM crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
COLM has crossed below its 200-week MA 21 times with an average 1-year return of +35.5% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Mar 1999 | Jul 1999 | 18 | 32.5% | +70.8% | +1999.3% |
| Aug 1999 | Aug 1999 | 3 | 4.9% | +136.1% | +1415.3% |
| Sep 1999 | Oct 1999 | 4 | 7.8% | +184.5% | +1462.2% |
| Dec 1999 | Dec 1999 | 1 | 1.7% | +189.3% | +1392.8% |
| Apr 2005 | Jun 2005 | 6 | 5.4% | +18.3% | +290.6% |
| Aug 2005 | Jan 2006 | 21 | 11.0% | +9.3% | +271.0% |
| May 2006 | Sep 2006 | 16 | 12.1% | +36.5% | +240.5% |
| Oct 2007 | Feb 2010 | 123 | 45.6% | -29.2% | +224.9% |
| Mar 2020 | Jun 2020 | 12 | 20.4% | +49.8% | -2.9% |
| Jul 2020 | Jul 2020 | 1 | 0.6% | +32.4% | -11.6% |
| Jul 2020 | Aug 2020 | 2 | 2.4% | +32.0% | -10.4% |
| Oct 2020 | Nov 2020 | 3 | 6.4% | +40.3% | -8.9% |
| Jan 2022 | Jan 2022 | 2 | 1.8% | +0.9% | -24.7% |
| Feb 2022 | Mar 2022 | 2 | 6.5% | +0.8% | -25.7% |
| Mar 2022 | Nov 2022 | 34 | 24.5% | +1.5% | -25.7% |
| Dec 2022 | Jan 2023 | 4 | 4.7% | -7.0% | -24.3% |
| Feb 2023 | Mar 2023 | 5 | 1.9% | -4.5% | -24.7% |
| Apr 2023 | Nov 2024 | 83 | 17.7% | -2.7% | -20.9% |
| Dec 2024 | Jan 2025 | 2 | 0.5% | -30.9% | -22.2% |
| Feb 2025 | Feb 2025 | 1 | 4.1% | -18.8% | -18.8% |
| Mar 2025 | Ongoing | 48+ | 37.0% | Ongoing | -18.0% |
| Average | 19 | — | +35.5% | — |
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of Friday close, 2026-02-02