COKE
Coca-Cola Consolidated Inc. Consumer Staples - Beverages Investor Relations →
Coca-Cola Consolidated Inc. (COKE) closed at $157.74 as of 2026-02-02, trading 74.2% above its 200-week moving average of $90.53. The stock moved further from the line this week, up from 69.0% last week. With a 14-week RSI of 70, COKE is in overbought territory.
Over the past 2715 weeks of data, COKE has crossed below its 200-week moving average 36 times. On average, these episodes lasted 20 weeks. Historically, investors who bought COKE at the start of these episodes saw an average one-year return of +18.0%.
With a market cap of $10.5 billion, COKE is a large-cap stock. The company generates a free cash flow yield of 4.0%. Return on equity stands at 41.9%, indicating strong profitability. The stock trades at 8.3x book value.
The company has been aggressively buying back shares, reducing its share count by 7.0% over the past three years.
Over the past 33.2 years, a hypothetical investment of $100 in COKE would have grown to $14414, compared to $2849 for the S&P 500. That represents an annualized return of 16.2% vs 10.6% for the index — confirming COKE as a market-beating investment and the kind of quality company where buying during 200-week moving average touches has historically been rewarded.
Free cash flow has been volatile over the past several years, making the quality of earnings harder to assess.
Growth of $100: COKE vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After COKE Crosses Below the Line?
Across 21 historical episodes, buying COKE when it crossed below its 200-week moving average produced an average return of +13.7% after 12 months (median +4.0%), compared to +4.3% for the S&P 500 over the same periods. 70% of those episodes were profitable after one year. After 24 months, the average return was +30.4% vs +12.8% for the index.
Each line shows $100 invested at the moment COKE crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
COKE has crossed below its 200-week MA 36 times with an average 1-year return of +18.0% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Jan 1974 | Jun 1975 | 72 | 64.2% | -18.9% | +74410.1% |
| May 1976 | Jun 1976 | 1 | 0.8% | +11.4% | +62556.2% |
| Jul 1976 | Dec 1976 | 19 | 9.7% | +34.9% | +64013.3% |
| Oct 1978 | Dec 1978 | 7 | 11.9% | -3.8% | +52916.8% |
| Sep 1979 | Jan 1980 | 16 | 18.5% | +8.6% | +47432.3% |
| Jan 1980 | Feb 1980 | 1 | 1.6% | +10.3% | +47432.3% |
| Feb 1980 | Jul 1980 | 21 | 18.6% | +12.1% | +47432.3% |
| Oct 1980 | Nov 1980 | 5 | 4.0% | +55.0% | +45847.9% |
| Dec 1980 | Dec 1980 | 1 | 1.2% | +60.7% | +45094.6% |
| Jan 1981 | Jan 1981 | 2 | 1.6% | +50.8% | +45094.6% |
| Feb 1981 | Feb 1981 | 2 | 0.6% | +50.0% | +44365.7% |
| Dec 1986 | Jan 1987 | 5 | 2.3% | -35.3% | +10186.8% |
| Feb 1987 | Feb 1987 | 1 | 2.3% | -22.2% | +10186.8% |
| Mar 1987 | Jun 1987 | 11 | 16.5% | -6.3% | +10601.3% |
| Jun 1987 | Mar 1991 | 192 | 43.9% | -1.0% | +9615.8% |
| Apr 1991 | Mar 1993 | 96 | 24.0% | -13.6% | +12671.4% |
| Mar 1993 | May 1993 | 7 | 6.5% | +70.1% | +13964.4% |
| Nov 1999 | Nov 1999 | 1 | 1.8% | -29.2% | +4565.2% |
| Dec 1999 | Feb 2000 | 12 | 8.0% | -22.6% | +4472.0% |
| Apr 2000 | Mar 2002 | 102 | 34.4% | -20.1% | +4403.6% |
| May 2002 | May 2002 | 1 | 3.6% | +18.6% | +4767.5% |
| Jun 2002 | Aug 2002 | 9 | 7.0% | +47.9% | +4682.0% |
| Apr 2005 | May 2005 | 1 | 2.3% | +3.1% | +4160.0% |
| May 2005 | Jul 2005 | 6 | 2.3% | +2.0% | +4045.6% |
| Aug 2005 | Jun 2006 | 46 | 14.2% | +20.2% | +4066.1% |
| Jun 2007 | Jul 2007 | 2 | 1.9% | -15.9% | +3705.7% |
| Jul 2007 | Aug 2007 | 3 | 1.8% | -32.4% | +3713.9% |
| May 2008 | Mar 2009 | 42 | 36.6% | -3.4% | +3597.9% |
| May 2009 | Jun 2009 | 4 | 5.9% | +18.7% | +3904.3% |
| Aug 2009 | Nov 2009 | 13 | 11.7% | +4.2% | +3628.8% |
| Jan 2010 | Feb 2010 | 3 | 3.0% | +11.7% | +3627.1% |
| May 2010 | Jul 2010 | 8 | 8.9% | +41.1% | +3579.2% |
| Aug 2010 | Aug 2010 | 2 | 2.0% | +25.4% | +3595.4% |
| May 2018 | Aug 2018 | 14 | 20.5% | +197.2% | +1176.5% |
| Oct 2018 | Oct 2018 | 4 | 2.5% | +87.8% | +914.7% |
| Feb 2020 | Apr 2020 | 6 | 8.3% | +31.2% | +743.8% |
| Average | 20 | — | +18.0% | — |
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of Friday close, 2026-02-02