COKE
Coca-Cola Consolidated Inc. Consumer Staples - Beverages Investor Relations →
Coca-Cola Consolidated Inc. (COKE) closed at $201.45 as of 2026-03-20, trading 112.1% above its 200-week moving average of $94.97. The stock is currently moving closer to the line, down from 130.2% last week. The 14-week RSI sits at 68, indicating neutral momentum.
Trading volume is running at 1.8x of its 14-week average, which is in the normal range. The balance between buying and selling volume (1.03 ratio) is neutral — neither side is clearly dominating.
Over the past 2721 weeks of data, COKE has crossed below its 200-week moving average 36 times. On average, these episodes lasted 20 weeks. Historically, investors who bought COKE at the start of these episodes saw an average one-year return of +18.0%.
With a market cap of $13.4 billion, COKE is a large-cap stock. The company generates a free cash flow yield of 3.6%. Return on equity stands at 168.3%, indicating strong profitability. The stock trades at -18.1x book value.
The company has been aggressively buying back shares, reducing its share count by 29.0% over the past three years.
Over the past 33.2 years, a hypothetical investment of $100 in COKE would have grown to $18408, compared to $2683 for the S&P 500. That represents an annualized return of 17.0% vs 10.4% for the index — confirming COKE as a market-beating investment and the kind of quality company where buying during 200-week moving average touches has historically been rewarded.
Free cash flow has been growing at a 40.1% compound annual rate, with 4 consecutive years of positive cash generation.
Business Health
Annual financials — how the underlying business has performed over the past several years.
Cash Flow Free cash flow & net income ($M)
Revenue Annual revenue ($M) — business growth proxy
Total Debt Balance sheet debt ($M)
ROIC Return on invested capital (%)
FCF Yield Free cash flow / market cap (%) — Yartseva signal
Gross Margin Pricing power & competitive moat (%)
Shares Outstanding Buybacks vs dilution (millions)
Growth of $100: COKE vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After COKE Crosses Below the Line?
Across 21 historical episodes, buying COKE when it crossed below its 200-week moving average produced an average return of +13.7% after 12 months (median +4.0%), compared to +4.3% for the S&P 500 over the same periods. 70% of those episodes were profitable after one year. After 24 months, the average return was +30.4% vs +12.8% for the index.
Each line shows $100 invested at the moment COKE crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
COKE has crossed below its 200-week MA 36 times with an average 1-year return of +18.0% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Jan 1974 | Jun 1975 | 73 | 64.2% | -18.9% | +95057.0% |
| May 1976 | Jun 1976 | 1 | 0.8% | +11.4% | +79918.4% |
| Jul 1976 | Dec 1976 | 19 | 9.7% | +34.9% | +81779.2% |
| Oct 1978 | Dec 1978 | 7 | 11.9% | -3.8% | +67607.8% |
| Sep 1979 | Jan 1980 | 16 | 18.5% | +8.6% | +60603.6% |
| Jan 1980 | Feb 1980 | 1 | 1.6% | +10.3% | +60603.6% |
| Feb 1980 | Jul 1980 | 21 | 18.6% | +12.1% | +60603.6% |
| Oct 1980 | Nov 1980 | 5 | 4.0% | +55.0% | +58580.1% |
| Dec 1980 | Dec 1980 | 1 | 1.2% | +60.7% | +57618.2% |
| Jan 1981 | Jan 1981 | 2 | 1.6% | +50.8% | +57618.2% |
| Feb 1981 | Feb 1981 | 2 | 0.6% | +50.0% | +56687.2% |
| Dec 1986 | Jan 1987 | 5 | 2.3% | -35.3% | +13037.3% |
| Feb 1987 | Feb 1987 | 1 | 2.3% | -22.2% | +13037.3% |
| Mar 1987 | Jun 1987 | 11 | 16.5% | -6.3% | +13566.7% |
| Jun 1987 | Mar 1991 | 192 | 43.9% | -1.0% | +12308.0% |
| Apr 1991 | Mar 1993 | 96 | 24.0% | -13.6% | +16210.3% |
| Mar 1993 | May 1993 | 7 | 6.5% | +70.1% | +17861.7% |
| Nov 1999 | Nov 1999 | 1 | 1.8% | -29.2% | +5858.0% |
| Dec 1999 | Feb 2000 | 12 | 8.0% | -22.6% | +5738.9% |
| Apr 2000 | Mar 2002 | 102 | 34.4% | -20.1% | +5651.6% |
| May 2002 | May 2002 | 1 | 3.6% | +18.6% | +6116.3% |
| Jun 2002 | Aug 2002 | 9 | 7.0% | +47.9% | +6007.1% |
| Apr 2005 | May 2005 | 1 | 2.3% | +3.1% | +5340.4% |
| May 2005 | Jul 2005 | 6 | 2.3% | +2.0% | +5194.4% |
| Aug 2005 | Jun 2006 | 46 | 14.2% | +20.2% | +5220.5% |
| Jun 2007 | Jul 2007 | 2 | 1.9% | -15.9% | +4760.3% |
| Jul 2007 | Aug 2007 | 3 | 1.8% | -32.4% | +4770.8% |
| May 2008 | Mar 2009 | 42 | 36.6% | -3.4% | +4622.6% |
| May 2009 | Jun 2009 | 4 | 5.9% | +18.7% | +5013.8% |
| Aug 2009 | Nov 2009 | 13 | 11.7% | +4.2% | +4662.1% |
| Jan 2010 | Feb 2010 | 3 | 3.0% | +11.7% | +4659.9% |
| May 2010 | Jul 2010 | 8 | 8.9% | +41.1% | +4598.7% |
| Aug 2010 | Aug 2010 | 2 | 2.0% | +25.4% | +4619.4% |
| May 2018 | Aug 2018 | 14 | 20.5% | +197.2% | +1530.2% |
| Oct 2018 | Oct 2018 | 4 | 2.5% | +87.8% | +1195.9% |
| Feb 2020 | Apr 2020 | 6 | 8.3% | +31.2% | +977.7% |
| Average | 20 | — | +18.0% | — |
Frequently Asked Questions
Is COKE below its 200-week moving average?
No. Coca-Cola Consolidated Inc. (COKE) is currently 112.1% above its 200-week moving average of $94.97. It would need to fall to $94.97 to cross below the line.
What is COKE's 200-week moving average price?
Coca-Cola Consolidated Inc.'s 200-week moving average is $94.97 as of 2026-03-20. This is the average weekly closing price over roughly the last 4 years, and it acts as a long-term trend line. When a stock drops below this level, it can signal that the price has fallen far enough from the long-term trend to attract value-oriented investors.
What happens when COKE drops below its 200-week moving average?
COKE has crossed below its 200-week moving average 36 times in our data. On average, buying at that moment produced a one-year return of +18.0%. These dips have historically been decent entry points. These episodes lasted 20 weeks on average.
Is COKE a good value right now?
Here's what our data says about COKE as of 2026-03-20: The stock is above its 200-week moving average, so it doesn't currently meet our primary signal. The 14-week RSI is 68. Free cash flow yield is 3.6%. Return on equity is 168.3%. Price-to-book is -18.1x. This is not a buy or sell recommendation — always do your own research.
How does COKE compare to the S&P 500?
Over the past 33.2 years, $100 invested in COKE would have grown to $18408, compared to $2683 for the S&P 500. That's 17.0% annualized vs 10.4% for the index. COKE has outperformed the broader market over this period.
Does COKE pay a dividend?
Yes. Coca-Cola Consolidated Inc. currently pays a dividend yield of 50.00%.
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of week of 2026-03-20