CLX
The Clorox Company Consumer Staples - Household Products Investor Relations →
The Clorox Company (CLX) closed at $119.36 as of 2026-02-02, trading 9.6% below its 200-week moving average of $132.05. This places CLX in the deep value zone. The stock moved further from the line this week, up from -15.6% last week. The 14-week RSI sits at 59, indicating neutral momentum.
Over the past 2715 weeks of data, CLX has crossed below its 200-week moving average 21 times. On average, these episodes lasted 30 weeks. Historically, investors who bought CLX at the start of these episodes saw an average one-year return of +7.9%.
With a market cap of $14.6 billion, CLX is a large-cap stock. The company generates a free cash flow yield of 6.9%, which is healthy. Return on equity stands at 987.2%, indicating strong profitability. The stock trades at -115.4x book value.
CLX is a Dividend Aristocrat, having increased its dividend for 25 or more consecutive years. The current yield is 416.00%.
Over the past 33.2 years, a hypothetical investment of $100 in CLX would have grown to $2622, compared to $2849 for the S&P 500. CLX has returned 10.4% annualized vs 10.6% for the index, underperforming the broader market over this period.
In the past 12 months, corporate insiders have made 2 open-market purchases totaling $962,801. Notably, these purchases occurred while CLX is trading below its 200-week moving average — insiders are buying when the market is most pessimistic.
Free cash flow has been growing at a 12.5% compound annual rate, with 4 consecutive years of positive cash generation. A business generating more cash every year while trading below its 200-week moving average is exactly the kind of disconnect value investors look for.
Growth of $100: CLX vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After CLX Crosses Below the Line?
Across 15 historical episodes, buying CLX when it crossed below its 200-week moving average produced an average return of +5.0% after 12 months (median +6.0%), compared to +2.4% for the S&P 500 over the same periods. 57% of those episodes were profitable after one year. After 24 months, the average return was +24.9% vs +12.6% for the index.
Each line shows $100 invested at the moment CLX crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
CLX has crossed below its 200-week MA 21 times with an average 1-year return of +7.9% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Jan 1974 | Jan 1976 | 103 | 66.1% | -36.7% | +26561.0% |
| Feb 1976 | May 1977 | 64 | 22.2% | -18.3% | +23870.4% |
| Oct 1978 | Sep 1979 | 47 | 16.9% | -11.7% | +27695.5% |
| Sep 1979 | Mar 1981 | 75 | 31.8% | -15.5% | +26835.8% |
| Aug 1981 | Dec 1981 | 18 | 8.4% | +30.0% | +28930.9% |
| Jan 1982 | Jan 1982 | 2 | 1.5% | +111.4% | +29590.7% |
| Feb 2000 | May 2000 | 15 | 24.0% | -4.1% | +526.2% |
| Jul 2000 | Oct 2000 | 12 | 17.7% | -4.5% | +527.8% |
| Dec 2000 | Feb 2002 | 61 | 28.4% | -1.7% | +484.8% |
| Jun 2002 | Aug 2002 | 7 | 22.5% | +6.2% | +461.9% |
| Sep 2002 | Oct 2002 | 1 | 1.6% | +16.4% | +473.8% |
| Oct 2002 | Oct 2002 | 1 | 2.0% | +16.4% | +478.3% |
| Jan 2003 | Feb 2003 | 3 | 3.6% | +31.2% | +495.8% |
| Feb 2008 | Feb 2008 | 2 | 0.6% | -2.0% | +260.5% |
| Mar 2008 | Aug 2008 | 22 | 10.0% | -14.9% | +261.9% |
| Oct 2008 | Oct 2008 | 3 | 6.0% | +8.0% | +260.1% |
| Dec 2008 | Jul 2009 | 31 | 17.3% | +12.5% | +255.5% |
| Apr 2018 | Apr 2018 | 1 | 1.0% | +37.4% | +32.0% |
| Jan 2022 | Apr 2023 | 63 | 24.9% | +13.1% | -3.1% |
| May 2023 | Aug 2024 | 65 | 26.4% | -14.5% | -17.2% |
| Apr 2025 | Ongoing | 44+ | 26.6% | Ongoing | -12.2% |
| Average | 30 | — | +7.9% | — |
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of Friday close, 2026-02-02