CL
Colgate-Palmolive Company Consumer Staples - Household Products Investor Relations →
Colgate-Palmolive Company (CL) closed at $94.41 as of 2026-02-02, trading 18.1% above its 200-week moving average of $79.96. The stock moved further from the line this week, up from 13.1% last week. With a 14-week RSI of 81, CL is in overbought territory.
Over the past 2705 weeks of data, CL has crossed below its 200-week moving average 34 times. On average, these episodes lasted 13 weeks. Historically, investors who bought CL at the start of these episodes saw an average one-year return of +14.6%.
With a market cap of $76.3 billion, CL is a large-cap stock. The company generates a free cash flow yield of 4.2%. Return on equity stands at 497.5%, indicating strong profitability. The stock trades at 1409.1x book value.
CL is a Dividend Aristocrat, having increased its dividend for 25 or more consecutive years. The current yield is 220.00%. Management has been repurchasing shares, with a 3.3% reduction over three years.
Over the past 33.2 years, a hypothetical investment of $100 in CL would have grown to $2698, compared to $2849 for the S&P 500. CL has returned 10.4% annualized vs 10.6% for the index, underperforming the broader market over this period.
Free cash flow has been growing at a 8.7% compound annual rate, with 4 consecutive years of positive cash generation.
Growth of $100: CL vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After CL Crosses Below the Line?
Across 25 historical episodes, buying CL when it crossed below its 200-week moving average produced an average return of +16.6% after 12 months (median +17.0%), compared to +17.9% for the S&P 500 over the same periods. 96% of those episodes were profitable after one year. After 24 months, the average return was +23.0% vs +38.7% for the index.
Each line shows $100 invested at the moment CL crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
CL has crossed below its 200-week MA 34 times with an average 1-year return of +14.6% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Apr 1974 | Jun 1974 | 8 | 8.8% | +16.2% | +26139.2% |
| Jun 1974 | Feb 1975 | 32 | 36.8% | +19.5% | +24924.8% |
| Aug 1975 | Sep 1975 | 4 | 6.3% | +7.7% | +25440.0% |
| Feb 1976 | Feb 1976 | 1 | 0.1% | -4.0% | +24647.5% |
| Apr 1976 | Jun 1976 | 11 | 10.3% | -2.6% | +24883.2% |
| Oct 1976 | Nov 1976 | 6 | 5.7% | -5.1% | +25742.0% |
| Jan 1977 | Jul 1977 | 27 | 8.9% | -16.4% | +25515.7% |
| Aug 1977 | Feb 1981 | 183 | 37.8% | -10.1% | +25200.8% |
| Aug 1981 | Sep 1981 | 3 | 5.4% | +33.2% | +33281.7% |
| Jun 2002 | Jul 2002 | 6 | 15.1% | +20.4% | +539.4% |
| Nov 2002 | Mar 2003 | 17 | 7.3% | +2.2% | +521.5% |
| Aug 2003 | Aug 2003 | 1 | 1.4% | +0.4% | +493.6% |
| Oct 2003 | Feb 2004 | 15 | 8.4% | -10.3% | +510.8% |
| Jul 2004 | Aug 2004 | 5 | 3.6% | +0.8% | +493.8% |
| Sep 2004 | Jan 2005 | 19 | 17.8% | +17.8% | +589.3% |
| Mar 2005 | Apr 2005 | 4 | 1.8% | +12.8% | +488.6% |
| Apr 2005 | Jul 2005 | 14 | 6.6% | +13.1% | +499.6% |
| Oct 2008 | Oct 2008 | 3 | 8.6% | +33.0% | +370.6% |
| Dec 2008 | Dec 2008 | 1 | 3.5% | +45.3% | +379.7% |
| Jan 2009 | Jan 2009 | 1 | 0.3% | +34.2% | +360.6% |
| Feb 2009 | May 2009 | 12 | 9.5% | +40.8% | +374.6% |
| Apr 2018 | Jul 2018 | 13 | 6.5% | +9.9% | +70.7% |
| Aug 2018 | Aug 2018 | 1 | 1.6% | +12.1% | +72.6% |
| Aug 2018 | Sep 2018 | 1 | 0.2% | +14.5% | +70.0% |
| Oct 2018 | Feb 2019 | 19 | 10.0% | +14.2% | +74.5% |
| Mar 2019 | Mar 2019 | 1 | 0.6% | +13.7% | +70.5% |
| Nov 2019 | Nov 2019 | 1 | 0.1% | +31.7% | +64.8% |
| Mar 2020 | Mar 2020 | 2 | 6.9% | +23.6% | +75.2% |
| Sep 2022 | Oct 2022 | 4 | 4.4% | +3.8% | +46.2% |
| Jan 2023 | Jan 2023 | 1 | 1.5% | +18.7% | +41.6% |
| Mar 2023 | Mar 2023 | 2 | 2.2% | +26.7% | +42.1% |
| Aug 2023 | Oct 2023 | 9 | 5.7% | +48.8% | +36.6% |
| Sep 2025 | Nov 2025 | 8 | 3.4% | N/A | +20.1% |
| Dec 2025 | Jan 2026 | 5 | 2.9% | N/A | +21.7% |
| Average | 13 | — | +14.6% | — |
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of Friday close, 2026-02-02