CHH
Choice Hotels International Inc. Consumer Discretionary - Hotels Investor Relations →
Choice Hotels International Inc. (CHH) closed at $100.70 as of 2026-05-01, trading 14.8% below its 200-week moving average of $118.12. This places CHH in the extreme value zone. The stock is currently moving closer to the line, down from 0.8% last week. The 14-week RSI sits at 47, indicating neutral momentum.
Trading volume is running at 2.0x of its 14-week average, which is in the normal range. The balance between buying and selling volume (0.82 ratio) is neutral — neither side is clearly dominating.
Over the past 1493 weeks of data, CHH has crossed below its 200-week moving average 26 times. On average, these episodes lasted 12 weeks. Historically, investors who bought CHH at the start of these episodes saw an average one-year return of +28.4%.
With a market cap of $4.6 billion, CHH is a mid-cap stock. The company generates a free cash flow yield of 3.7%. Return on equity stands at 544.2%, indicating strong profitability. The stock trades at 25.4x book value.
The company has been aggressively buying back shares, reducing its share count by 11.9% over the past three years.
Over the past 28.7 years, a hypothetical investment of $100 in CHH would have grown to $2143, compared to $1251 for the S&P 500. That represents an annualized return of 11.3% vs 9.2% for the index — confirming CHH as a market-beating investment and the kind of quality company where buying during 200-week moving average touches has historically been rewarded.
Free cash flow has been declining at a -23.4% compound annual rate. A deteriorating cash flow trend warrants extra scrutiny — the stock may be cheap for a reason.
Business Health
Annual financials — how the underlying business has performed over the past several years.
Cash Flow Free cash flow & net income ($M)
Revenue Annual revenue ($M) — business growth proxy
Total Debt Balance sheet debt ($M)
ROIC Return on invested capital (%)
FCF Yield Free cash flow / market cap (%) — Yartseva signal
Gross Margin Pricing power & competitive moat (%)
Shares Outstanding Buybacks vs dilution (millions)
Growth of $100: CHH vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After CHH Crosses Below the Line?
Across 25 historical episodes, buying CHH when it crossed below its 200-week moving average produced an average return of +28.6% after 12 months (median +30.0%), compared to +13.6% for the S&P 500 over the same periods. 82% of those episodes were profitable after one year. After 24 months, the average return was +53.4% vs +25.2% for the index.
Each line shows $100 invested at the moment CHH crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
CHH has crossed below its 200-week MA 26 times with an average 1-year return of +28.4% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Jun 1998 | Apr 1999 | 45 | 28.0% | +14.3% | +2523.5% |
| Oct 1999 | Oct 1999 | 2 | 4.8% | -33.0% | +2455.1% |
| Mar 2000 | Apr 2000 | 2 | 3.2% | -18.2% | +2488.8% |
| Apr 2000 | Jan 2001 | 37 | 43.9% | +9.0% | +2685.1% |
| Feb 2001 | Apr 2001 | 8 | 18.2% | +60.1% | +2581.0% |
| May 2001 | Jun 2001 | 4 | 16.0% | +93.5% | +2986.5% |
| Nov 2007 | Feb 2010 | 116 | 41.8% | -25.8% | +399.1% |
| Jun 2010 | Jul 2010 | 3 | 6.0% | +18.0% | +446.3% |
| Jul 2011 | Oct 2011 | 10 | 10.5% | +37.5% | +419.9% |
| Aug 2012 | Aug 2012 | 1 | 1.8% | +69.9% | +392.2% |
| Jan 2016 | Feb 2016 | 4 | 4.1% | +31.8% | +164.9% |
| May 2016 | May 2016 | 1 | 0.8% | +44.4% | +144.8% |
| Jun 2016 | Jun 2016 | 3 | 1.5% | +42.5% | +142.1% |
| Sep 2016 | Oct 2016 | 7 | 5.5% | +32.6% | +135.7% |
| Mar 2020 | Apr 2020 | 3 | 24.8% | +91.5% | +83.3% |
| Apr 2020 | May 2020 | 4 | 1.8% | +58.4% | +48.6% |
| Oct 2023 | Nov 2023 | 3 | 2.1% | +29.3% | -6.6% |
| Nov 2023 | Jan 2024 | 5 | 2.5% | +35.1% | -8.7% |
| Feb 2024 | Mar 2024 | 2 | 4.9% | +34.5% | -8.8% |
| Apr 2024 | Apr 2024 | 1 | 0.3% | +7.5% | -11.7% |
| May 2024 | Jun 2024 | 7 | 4.0% | +6.5% | -12.3% |
| Mar 2025 | Apr 2025 | 3 | 0.9% | -15.0% | -17.3% |
| May 2025 | May 2025 | 1 | 0.7% | N/A | -17.7% |
| Jun 2025 | Jun 2025 | 2 | 1.6% | N/A | -18.2% |
| Aug 2025 | Apr 2026 | 36 | 29.4% | N/A | -15.9% |
| Apr 2026 | Ongoing | 1+ | 14.7% | Ongoing | N/A |
| Average | 12 | — | +28.4% | — |
Frequently Asked Questions
Is CHH below its 200-week moving average?
Yes. As of 2026-05-01, Choice Hotels International Inc. (CHH) is trading 14.8% below its 200-week moving average of $118.12. The current price is $100.70.
What is CHH's 200-week moving average price?
Choice Hotels International Inc.'s 200-week moving average is $118.12 as of 2026-05-01. This is the average weekly closing price over roughly the last 4 years, and it acts as a long-term trend line. When a stock drops below this level, it can signal that the price has fallen far enough from the long-term trend to attract value-oriented investors.
What happens when CHH drops below its 200-week moving average?
CHH has crossed below its 200-week moving average 26 times in our data. On average, buying at that moment produced a one-year return of +28.4%. These dips have historically been decent entry points. These episodes lasted 12 weeks on average.
Is CHH a good value right now?
Here's what our data says about CHH as of 2026-05-01: The stock is below its 200-week moving average, which is the starting point for our analysis. The 14-week RSI is 47. Free cash flow yield is 3.7%. Return on equity is 544.2%. Price-to-book is 25.4x. This is not a buy or sell recommendation — always do your own research.
How does CHH compare to the S&P 500?
Over the past 28.7 years, $100 invested in CHH would have grown to $2143, compared to $1251 for the S&P 500. That's 11.3% annualized vs 9.2% for the index. CHH has outperformed the broader market over this period.
Does CHH pay a dividend?
Yes. Choice Hotels International Inc. currently pays a dividend yield of 98.00%.
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of week of 2026-05-01