CHH
Choice Hotels International Inc. Consumer Discretionary - Hotels Investor Relations →
Choice Hotels International Inc. (CHH) closed at $109.28 as of 2026-02-02, trading 8.5% below its 200-week moving average of $119.47. This places CHH in the deep value zone. The stock moved further from the line this week, up from -14.0% last week. The 14-week RSI sits at 65, indicating neutral momentum.
Over the past 1481 weeks of data, CHH has crossed below its 200-week moving average 25 times. On average, these episodes lasted 12 weeks. Historically, investors who bought CHH at the start of these episodes saw an average one-year return of +30.4%.
With a market cap of $5.1 billion, CHH is a mid-cap stock. The company generates a free cash flow yield of 2.3%. Return on equity stands at 1425.0%, indicating strong profitability. The stock trades at 33.5x book value.
The company has been aggressively buying back shares, reducing its share count by 15.7% over the past three years.
Over the past 28.5 years, a hypothetical investment of $100 in CHH would have grown to $2319, compared to $1198 for the S&P 500. That represents an annualized return of 11.7% vs 9.1% for the index — confirming CHH as a market-beating investment and the kind of quality company where buying during 200-week moving average touches has historically been rewarded.
Free cash flow has been declining at a -17.2% compound annual rate. A deteriorating cash flow trend warrants extra scrutiny — the stock may be cheap for a reason.
Growth of $100: CHH vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After CHH Crosses Below the Line?
Across 25 historical episodes, buying CHH when it crossed below its 200-week moving average produced an average return of +30.7% after 12 months (median +30.0%), compared to +13.4% for the S&P 500 over the same periods. 86% of those episodes were profitable after one year. After 24 months, the average return was +57.1% vs +24.2% for the index.
Each line shows $100 invested at the moment CHH crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
CHH has crossed below its 200-week MA 25 times with an average 1-year return of +30.4% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Jun 1998 | Apr 1999 | 45 | 28.0% | +14.3% | +2739.1% |
| Oct 1999 | Oct 1999 | 2 | 4.8% | -33.0% | +2665.1% |
| Mar 2000 | Apr 2000 | 2 | 3.2% | -18.2% | +2701.6% |
| Apr 2000 | Jan 2001 | 37 | 43.9% | +9.0% | +2914.0% |
| Feb 2001 | Apr 2001 | 8 | 18.2% | +60.1% | +2801.3% |
| May 2001 | Jun 2001 | 4 | 16.0% | +93.5% | +3240.1% |
| Nov 2007 | Feb 2010 | 116 | 41.8% | -25.8% | +440.1% |
| Jun 2010 | Jul 2010 | 3 | 6.0% | +18.0% | +491.2% |
| Jul 2011 | Oct 2011 | 10 | 10.5% | +37.5% | +462.6% |
| Aug 2012 | Aug 2012 | 1 | 1.8% | +69.9% | +432.6% |
| Jan 2016 | Feb 2016 | 4 | 4.1% | +31.8% | +186.7% |
| May 2016 | May 2016 | 1 | 0.8% | +44.4% | +164.9% |
| Jun 2016 | Jun 2016 | 3 | 1.5% | +42.5% | +162.0% |
| Sep 2016 | Oct 2016 | 7 | 5.5% | +32.6% | +155.1% |
| Mar 2020 | Apr 2020 | 3 | 24.8% | +91.5% | +98.4% |
| Apr 2020 | May 2020 | 4 | 1.8% | +58.4% | +60.8% |
| Oct 2023 | Nov 2023 | 3 | 2.1% | +29.3% | +1.1% |
| Nov 2023 | Jan 2024 | 5 | 2.5% | +35.1% | -1.2% |
| Feb 2024 | Mar 2024 | 2 | 4.9% | +34.5% | -1.3% |
| Apr 2024 | Apr 2024 | 1 | 0.3% | +7.5% | -4.5% |
| May 2024 | Jun 2024 | 7 | 4.0% | +6.5% | -5.1% |
| Mar 2025 | Apr 2025 | 3 | 0.9% | N/A | -10.5% |
| May 2025 | May 2025 | 1 | 0.7% | N/A | -10.9% |
| Jun 2025 | Jun 2025 | 2 | 1.6% | N/A | -11.4% |
| Aug 2025 | Ongoing | 27+ | 29.4% | Ongoing | -9.0% |
| Average | 12 | — | +30.4% | — |
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of Friday close, 2026-02-02