CHH
Choice Hotels International Inc. Consumer Discretionary - Hotels Investor Relations →
Choice Hotels International Inc. (CHH) closed at $97.63 as of 2026-03-20, trading 17.7% below its 200-week moving average of $118.68. This places CHH in the extreme value zone. The stock moved further from the line this week, up from -19.6% last week. The 14-week RSI sits at 57, indicating neutral momentum.
Trading volume is running at 1.0x of its 14-week average, which is in the normal range. The balance between buying and selling volume (1.20 ratio) is neutral — neither side is clearly dominating.
Over the past 1487 weeks of data, CHH has crossed below its 200-week moving average 25 times. On average, these episodes lasted 12 weeks. Historically, investors who bought CHH at the start of these episodes saw an average one-year return of +30.4%.
With a market cap of $4.5 billion, CHH is a mid-cap stock. The company generates a free cash flow yield of 3.8%. Return on equity stands at 544.2%, indicating strong profitability. The stock trades at 24.6x book value.
The company has been aggressively buying back shares, reducing its share count by 11.9% over the past three years.
Over the past 28.6 years, a hypothetical investment of $100 in CHH would have grown to $2072, compared to $1129 for the S&P 500. That represents an annualized return of 11.2% vs 8.8% for the index — confirming CHH as a market-beating investment and the kind of quality company where buying during 200-week moving average touches has historically been rewarded.
Free cash flow has been declining at a -23.4% compound annual rate. A deteriorating cash flow trend warrants extra scrutiny — the stock may be cheap for a reason.
Business Health
Annual financials — how the underlying business has performed over the past several years.
Cash Flow Free cash flow & net income ($M)
Revenue Annual revenue ($M) — business growth proxy
Total Debt Balance sheet debt ($M)
ROIC Return on invested capital (%)
FCF Yield Free cash flow / market cap (%) — Yartseva signal
Gross Margin Pricing power & competitive moat (%)
Shares Outstanding Buybacks vs dilution (millions)
Growth of $100: CHH vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After CHH Crosses Below the Line?
Across 25 historical episodes, buying CHH when it crossed below its 200-week moving average produced an average return of +28.5% after 12 months (median +30.0%), compared to +13.6% for the S&P 500 over the same periods. 82% of those episodes were profitable after one year. After 24 months, the average return was +56.9% vs +24.1% for the index.
Each line shows $100 invested at the moment CHH crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
CHH has crossed below its 200-week MA 25 times with an average 1-year return of +30.4% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Jun 1998 | Apr 1999 | 45 | 28.0% | +14.3% | +2436.4% |
| Oct 1999 | Oct 1999 | 2 | 4.8% | -33.0% | +2370.3% |
| Mar 2000 | Apr 2000 | 2 | 3.2% | -18.2% | +2402.9% |
| Apr 2000 | Jan 2001 | 37 | 43.9% | +9.0% | +2592.7% |
| Feb 2001 | Apr 2001 | 8 | 18.2% | +60.1% | +2492.0% |
| May 2001 | Jun 2001 | 4 | 16.0% | +93.5% | +2884.1% |
| Nov 2007 | Feb 2010 | 116 | 41.8% | -25.8% | +382.5% |
| Jun 2010 | Jul 2010 | 3 | 6.0% | +18.0% | +428.2% |
| Jul 2011 | Oct 2011 | 10 | 10.5% | +37.5% | +402.6% |
| Aug 2012 | Aug 2012 | 1 | 1.8% | +69.9% | +375.9% |
| Jan 2016 | Feb 2016 | 4 | 4.1% | +31.8% | +156.1% |
| May 2016 | May 2016 | 1 | 0.8% | +44.4% | +136.6% |
| Jun 2016 | Jun 2016 | 3 | 1.5% | +42.5% | +134.1% |
| Sep 2016 | Oct 2016 | 7 | 5.5% | +32.6% | +127.9% |
| Mar 2020 | Apr 2020 | 3 | 24.8% | +91.5% | +77.2% |
| Apr 2020 | May 2020 | 4 | 1.8% | +58.4% | +43.6% |
| Oct 2023 | Nov 2023 | 3 | 2.1% | +29.3% | -9.7% |
| Nov 2023 | Jan 2024 | 5 | 2.5% | +35.1% | -11.7% |
| Feb 2024 | Mar 2024 | 2 | 4.9% | +34.5% | -11.8% |
| Apr 2024 | Apr 2024 | 1 | 0.3% | +7.5% | -14.7% |
| May 2024 | Jun 2024 | 7 | 4.0% | +6.5% | -15.3% |
| Mar 2025 | Apr 2025 | 3 | 0.9% | N/A | -20.1% |
| May 2025 | May 2025 | 1 | 0.7% | N/A | -20.4% |
| Jun 2025 | Jun 2025 | 2 | 1.6% | N/A | -20.9% |
| Aug 2025 | Ongoing | 33+ | 29.4% | Ongoing | -18.7% |
| Average | 12 | — | +30.4% | — |
Frequently Asked Questions
Is CHH below its 200-week moving average?
Yes. As of 2026-03-20, Choice Hotels International Inc. (CHH) is trading 17.7% below its 200-week moving average of $118.68. The current price is $97.63.
What is CHH's 200-week moving average price?
Choice Hotels International Inc.'s 200-week moving average is $118.68 as of 2026-03-20. This is the average weekly closing price over roughly the last 4 years, and it acts as a long-term trend line. When a stock drops below this level, it can signal that the price has fallen far enough from the long-term trend to attract value-oriented investors.
What happens when CHH drops below its 200-week moving average?
CHH has crossed below its 200-week moving average 25 times in our data. On average, buying at that moment produced a one-year return of +30.4%. These dips have historically been decent entry points. These episodes lasted 12 weeks on average.
Is CHH a good value right now?
Here's what our data says about CHH as of 2026-03-20: The stock is below its 200-week moving average, which is the starting point for our analysis. The 14-week RSI is 57. Free cash flow yield is 3.8%. Return on equity is 544.2%. Price-to-book is 24.6x. This is not a buy or sell recommendation — always do your own research.
How does CHH compare to the S&P 500?
Over the past 28.6 years, $100 invested in CHH would have grown to $2072, compared to $1129 for the S&P 500. That's 11.2% annualized vs 8.8% for the index. CHH has outperformed the broader market over this period.
Does CHH pay a dividend?
Yes. Choice Hotels International Inc. currently pays a dividend yield of 118.00%.
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of week of 2026-03-20