CHD
Church & Dwight Co. Inc. Consumer Staples - Household Products Investor Relations →
Church & Dwight Co. Inc. (CHD) closed at $100.53 as of 2026-02-02, trading 8.6% above its 200-week moving average of $92.61. The stock moved further from the line this week, up from 4.0% last week. With a 14-week RSI of 74, CHD is in overbought territory.
Over the past 2346 weeks of data, CHD has crossed below its 200-week moving average 14 times. On average, these episodes lasted 20 weeks. Historically, investors who bought CHD at the start of these episodes saw an average one-year return of +30.3%.
With a market cap of $24.5 billion, CHD is a large-cap stock. The company generates a free cash flow yield of 5.0%. Return on equity stands at 17.6%, a solid level. The stock trades at 6.0x book value.
CHD is a Dividend Aristocrat, having increased its dividend for 25 or more consecutive years. The current yield is 122.00%.
Over the past 33.2 years, a hypothetical investment of $100 in CHD would have grown to $6330, compared to $2849 for the S&P 500. That represents an annualized return of 13.3% vs 10.6% for the index — confirming CHD as a market-beating investment and the kind of quality company where buying during 200-week moving average touches has historically been rewarded.
In the past 12 months, corporate insiders have made 5 open-market purchases totaling $2,706,110. Multiple insiders purchased within a 30-day window — a cluster buy pattern that historically signals management confidence in the company's prospects.
Free cash flow has been growing at a 3.7% compound annual rate, with 4 consecutive years of positive cash generation.
Growth of $100: CHD vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After CHD Crosses Below the Line?
Across 9 historical episodes, buying CHD when it crossed below its 200-week moving average produced an average return of +18.3% after 12 months (median +28.0%), compared to +6.0% for the S&P 500 over the same periods. 71% of those episodes were profitable after one year. After 24 months, the average return was +41.0% vs +28.7% for the index.
Each line shows $100 invested at the moment CHD crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
CHD has crossed below its 200-week MA 14 times with an average 1-year return of +30.3% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Apr 1981 | Jul 1981 | 16 | 12.2% | +26.9% | +80590.6% |
| Aug 1981 | Dec 1981 | 17 | 14.6% | +13.6% | +79367.9% |
| Aug 1988 | Apr 1989 | 34 | 16.1% | +22.9% | +16087.9% |
| May 1989 | Jun 1989 | 2 | 6.2% | +51.6% | +15440.4% |
| Jun 1989 | Jul 1989 | 5 | 5.9% | +55.1% | +15286.5% |
| Jul 1993 | Oct 1993 | 13 | 5.6% | -1.9% | +7671.0% |
| Feb 1994 | Nov 1996 | 143 | 35.7% | -20.6% | +7443.5% |
| Dec 1996 | Dec 1996 | 1 | 0.5% | +39.9% | +7895.8% |
| Mar 2000 | Mar 2000 | 3 | 6.0% | +51.3% | +5419.3% |
| Sep 2000 | Sep 2000 | 1 | 6.0% | +72.7% | +5074.1% |
| Sep 2022 | Jan 2023 | 16 | 12.1% | +26.0% | +36.6% |
| Jan 2023 | Jan 2023 | 1 | 2.3% | +26.1% | +31.0% |
| May 2025 | May 2025 | 1 | 1.5% | N/A | +10.9% |
| Aug 2025 | Jan 2026 | 25 | 10.8% | N/A | +11.3% |
| Average | 20 | — | +30.3% | — |
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of Friday close, 2026-02-02