CELH
Celsius Holdings, Inc. Consumer Defensive - Beverages - Non-Alcoholic Investor Relations →
Celsius Holdings, Inc. (CELH) closed at $50.57 as of 2026-02-02, trading 15.6% above its 200-week moving average of $43.74. The stock is currently moving closer to the line, down from 20.4% last week. The 14-week RSI sits at 40, indicating neutral momentum.
Over the past 945 weeks of data, CELH has crossed below its 200-week moving average 8 times. On average, these episodes lasted 46 weeks. Historically, investors who bought CELH at the start of these episodes saw an average one-year return of +199.6%.
With a market cap of $13.0 billion, CELH is a large-cap stock. The company generates a free cash flow yield of 2.5%. Return on equity stands at 3.1%. The stock trades at 10.8x book value.
Share count has increased 4.6% over three years, indicating dilution.
Over the past 18.2 years, a hypothetical investment of $100 in CELH would have grown to $4462, compared to $663 for the S&P 500. That represents an annualized return of 23.1% vs 10.9% for the index — confirming CELH as a market-beating investment and the kind of quality company where buying during 200-week moving average touches has historically been rewarded.
Free cash flow has been volatile over the past several years, making the quality of earnings harder to assess.
Growth of $100: CELH vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After CELH Crosses Below the Line?
Across 8 historical episodes, buying CELH when it crossed below its 200-week moving average produced an average return of +241.6% after 12 months (median +38.0%), compared to +15.4% for the S&P 500 over the same periods. 57% of those episodes were profitable after one year. After 24 months, the average return was +907.0% vs +35.7% for the index.
Each line shows $100 invested at the moment CELH crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
CELH has crossed below its 200-week MA 8 times with an average 1-year return of +199.6% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Dec 2007 | Jul 2009 | 80 | 95.4% | -76.5% | +4362.1% |
| Jul 2009 | Aug 2009 | 1 | 6.6% | -76.6% | +1549.0% |
| Sep 2009 | Mar 2014 | 234 | 95.4% | -82.1% | +1585.7% |
| Dec 2018 | Dec 2018 | 1 | 6.6% | +37.8% | +4762.5% |
| Sep 2019 | Nov 2019 | 9 | 15.5% | +414.1% | +4022.6% |
| Mar 2020 | Apr 2020 | 3 | 5.8% | +1097.7% | +3830.3% |
| Sep 2024 | Jun 2025 | 39 | 41.1% | +82.6% | +58.2% |
| Nov 2025 | Dec 2025 | 5 | 7.4% | N/A | +21.8% |
| Average | 46 | — | +199.6% | — |
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of Friday close, 2026-02-02