BTI

British American Tobacco p.l.c. Consumer Staples - Tobacco Investor Relations →

NO
81.9% ABOVE
↑ Moving away Was 76.5% last week
-15% -10% -5% 0% 5% 10% 15%+
Buy Threshold $34.53
14-Week RSI 80

British American Tobacco p.l.c. (BTI) closed at $62.80 as of 2026-02-02, trading 81.9% above its 200-week moving average of $34.53. The stock moved further from the line this week, up from 76.5% last week. With a 14-week RSI of 80, BTI is in overbought territory.

Over the past 2342 weeks of data, BTI has crossed below its 200-week moving average 18 times. On average, these episodes lasted 18 weeks. Historically, investors who bought BTI at the start of these episodes saw an average one-year return of +19.3%.

With a market cap of $136.6 billion, BTI is a large-cap stock. The company generates a free cash flow yield of 6.8%, which is healthy. Return on equity stands at 6.3%. The stock trades at 2.3x book value.

Over the past 33.2 years, a hypothetical investment of $100 in BTI would have grown to $5477, compared to $2849 for the S&P 500. That represents an annualized return of 12.8% vs 10.6% for the index — confirming BTI as a market-beating investment and the kind of quality company where buying during 200-week moving average touches has historically been rewarded.

Free cash flow has been growing at a 2% compound annual rate, with 4 consecutive years of positive cash generation.

Growth of $100: BTI vs S&P 500

Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.

What Happens After BTI Crosses Below the Line?

Across 16 historical episodes, buying BTI when it crossed below its 200-week moving average produced an average return of +13.5% after 12 months (median +22.0%), compared to +10.0% for the S&P 500 over the same periods. 81% of those episodes were profitable after one year. After 24 months, the average return was +37.1% vs +15.6% for the index.

Each line shows $100 invested at the moment BTI crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.

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Historical Touches

BTI has crossed below its 200-week MA 18 times with an average 1-year return of +19.3% after recovery.

Crossed BelowRecoveredWeeksMax Depth1-Year ReturnReturn Since Touch
Mar 1981May 198172.5%+29.2%+64782.0%
Dec 1981Dec 198122.4%+58.0%+62186.8%
Jun 1994Jul 199436.5%+48.5%+6396.4%
Sep 1999Sep 199910.0%-15.1%+3327.1%
Oct 1999Oct 20005547.1%-0.6%+3574.0%
Nov 2000Dec 200020.5%+22.0%+3353.5%
Jan 2001Jan 200121.3%+29.3%+3368.7%
Oct 2008Oct 2008311.1%+30.6%+571.2%
Nov 2008Dec 2008710.5%+40.7%+578.6%
Jan 2009Jun 20092118.0%+33.5%+545.5%
Mar 2018Mar 201812.6%-21.3%+108.4%
Apr 2018Apr 202115541.7%-17.9%+118.0%
Apr 2021May 202122.1%+21.5%+138.2%
Sep 2021Oct 202123.8%+9.9%+156.1%
Oct 2021Dec 202161.8%+23.0%+150.4%
May 2023Jul 202393.6%+4.4%+135.3%
Jul 2023Sep 202362.5%+22.9%+134.5%
Sep 2023Jul 20244010.6%+28.9%+143.3%
Average18+19.3%

Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.

Data as of Friday close, 2026-02-02