BTI

British American Tobacco p.l.c. Consumer Staples - Tobacco Investor Relations →

NO
62.1% ABOVE
↓ Approaching Was 70.0% last week
-15% -10% -5% 0% 5% 10% 15%+
Buy Threshold $35.38
14-Week RSI 52
Rel. Volume (14w) This week's trading vs. the 14-week average 1.4x
Buyers vs. Sellers (14w) Are up-weeks or down-weeks getting more volume? 0.94

British American Tobacco p.l.c. (BTI) closed at $57.37 as of 2026-03-20, trading 62.1% above its 200-week moving average of $35.38. The stock is currently moving closer to the line, down from 70.0% last week. The 14-week RSI sits at 52, indicating neutral momentum.

Trading volume is running at 1.4x of its 14-week average, which is in the normal range. The balance between buying and selling volume (0.94 ratio) is neutral — neither side is clearly dominating.

Over the past 2348 weeks of data, BTI has crossed below its 200-week moving average 18 times. On average, these episodes lasted 18 weeks. Historically, investors who bought BTI at the start of these episodes saw an average one-year return of +19.3%.

With a market cap of $125.3 billion, BTI is a large-cap stock. The company generates a free cash flow yield of 2.4%. Return on equity stands at 15.8%, a solid level. The stock trades at 2.0x book value.

Over the past 33.2 years, a hypothetical investment of $100 in BTI would have grown to $5003, compared to $2683 for the S&P 500. That represents an annualized return of 12.5% vs 10.4% for the index — confirming BTI as a market-beating investment and the kind of quality company where buying during 200-week moving average touches has historically been rewarded.

Free cash flow has been declining at a -16.7% compound annual rate. A deteriorating cash flow trend warrants extra scrutiny — the stock may be cheap for a reason.

Business Health

Annual financials — how the underlying business has performed over the past several years.

Cash Flow Free cash flow & net income ($M)

Revenue Annual revenue ($M) — business growth proxy

Total Debt Balance sheet debt ($M)

ROIC Return on invested capital (%)

FCF Yield Free cash flow / market cap (%) — Yartseva signal

Gross Margin Pricing power & competitive moat (%)

Shares Outstanding Buybacks vs dilution (millions)

Growth of $100: BTI vs S&P 500

Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.

What Happens After BTI Crosses Below the Line?

Across 16 historical episodes, buying BTI when it crossed below its 200-week moving average produced an average return of +13.5% after 12 months (median +22.0%), compared to +10.0% for the S&P 500 over the same periods. 81% of those episodes were profitable after one year. After 24 months, the average return was +37.1% vs +15.6% for the index.

Each line shows $100 invested at the moment BTI crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.

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Historical Touches

BTI has crossed below its 200-week MA 18 times with an average 1-year return of +19.3% after recovery.

Crossed BelowRecoveredWeeksMax Depth1-Year ReturnReturn Since Touch
Mar 1981May 198172.5%+29.2%+59172.0%
Dec 1981Dec 198122.4%+58.0%+56801.2%
Jun 1994Jul 199436.5%+48.5%+5834.7%
Sep 1999Sep 199910.0%-15.1%+3030.8%
Oct 1999Oct 20005547.1%-0.6%+3256.3%
Nov 2000Dec 200020.5%+22.0%+3054.9%
Jan 2001Jan 200121.3%+29.3%+3068.8%
Oct 2008Oct 2008311.1%+30.6%+513.2%
Nov 2008Dec 2008710.5%+40.7%+519.9%
Jan 2009Jun 20092118.0%+33.5%+489.7%
Mar 2018Mar 201812.6%-21.3%+90.4%
Apr 2018Apr 202115541.7%-17.9%+99.2%
Apr 2021May 202122.1%+21.5%+117.6%
Sep 2021Oct 202123.8%+9.9%+133.9%
Oct 2021Dec 202161.8%+23.0%+128.8%
May 2023Jul 202393.6%+4.4%+115.0%
Jul 2023Sep 202362.5%+22.9%+114.3%
Sep 2023Jul 20244010.6%+28.9%+122.2%
Average18+19.3%

Frequently Asked Questions

Is BTI below its 200-week moving average?

No. British American Tobacco p.l.c. (BTI) is currently 62.1% above its 200-week moving average of $35.38. It would need to fall to $35.38 to cross below the line.

What is BTI's 200-week moving average price?

British American Tobacco p.l.c.'s 200-week moving average is $35.38 as of 2026-03-20. This is the average weekly closing price over roughly the last 4 years, and it acts as a long-term trend line. When a stock drops below this level, it can signal that the price has fallen far enough from the long-term trend to attract value-oriented investors.

What happens when BTI drops below its 200-week moving average?

BTI has crossed below its 200-week moving average 18 times in our data. On average, buying at that moment produced a one-year return of +19.3%. These dips have historically been decent entry points. These episodes lasted 18 weeks on average.

Is BTI a good value right now?

Here's what our data says about BTI as of 2026-03-20: The stock is above its 200-week moving average, so it doesn't currently meet our primary signal. The 14-week RSI is 52. Free cash flow yield is 2.4%. Return on equity is 15.8%. Price-to-book is 2.0x. This is not a buy or sell recommendation — always do your own research.

How does BTI compare to the S&P 500?

Over the past 33.2 years, $100 invested in BTI would have grown to $5003, compared to $2683 for the S&P 500. That's 12.5% annualized vs 10.4% for the index. BTI has outperformed the broader market over this period.

Does BTI pay a dividend?

Yes. British American Tobacco p.l.c. currently pays a dividend yield of 582.00%.

Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.

Data as of week of 2026-03-20